Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason? The challenge?

Content 78

Content Marketing B2B SEO 78

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. Today, Red Bull is the most popular energy drink worldwide and enjoys a 39.5% market share. But from the get-go, Red Bull made it all about a certain mindset.

Social Media 52

Social Media Strategy Sports Meme 52

Hootsuite

FEBRUARY 23, 2023

Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Facebook ads budget calculator Listen, we would never send you out into the jungle of digital marketing without the right tools. Then click Apply.

CPM 135

CPM Tools Facebook How To 135

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Buffer Social

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. I published based on my feelings at the time. And so, I use tools like SparkToro and watch events they attend to stay on top of relevant topics.

Tips 112

Tips Content Startup LinkedIn 112

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? Super-high deliverability rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. The matrix was first published in one of the Group’s essays titled Perspectives. Its aim was to help companies decide which markets and products were most worthy of investment. . So how does it work?

Marketing 138

Marketing Apple Strategy ROI 138

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Potential clients first start to consider working with a social media marketing agency or practitioner for many different reasons. Most social media marketing agencies offer set services for flat fees. Clients can approve content before it is published.

Social Media 99

Social Media Marketing Social Media Management Report 99

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

Social Media Strategies Summit

NOVEMBER 2, 2023

Over a set period — say, three months — measure what tasks you’re performing and how long each takes using a time-tracking tool like: Clockify Harvest Hive At the end of those three months, analyze the data. Each time you switch, it might take you a few seconds to refocus your energy. Using a task management tool.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

agora pulse

SEPTEMBER 16, 2020

So when its marketing coordinator learned that its existing social media management tool was failing to meet its needs, she did her homework and discovered Agorapulse and happily made the switch. To contribute to that focus, its digital marketing includes digital advertising, email campaigns, and engaging social media accounts.

Social Media 119

Social Media Social Media Management System Publishing 119

agora pulse

NOVEMBER 5, 2020

No matter how many Instagram followers they have, influencers can leverage their credibility to drive their audiences to act every time they publish content. Working with Instagram influencers gives you an extra weapon to add to your social media marketing arsenal. Identify Key Figures With the Right Search Tools.

Influencer 142

Influencer Instagram Brands How To 142

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. Editorial Calendar Tool. But, guess what?

Products 77

Products Marketing How To Project 77

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

Marketing 181

Marketing Influencer SEO Adwords 181

agora pulse

DECEMBER 9, 2020

The right time to publish depends on several factors, including: Your brand’s industry. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Publishing great content at the wrong time means fewer views of your posts and limited opportunities to engage.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. The B2B Marketing Podcast. Image Source.

B2B 62

B2B Marketing Apple Hosting 62

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Tags: Social Media Marketing.

Study 155

Study Health Care Facebook Digg 155

Hootsuite

SEPTEMBER 21, 2023

Start free 30-day trial Instagram emoji translator Pro tip: if you’re stuck with emoji translation, we’ve got the perfect tool for you. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. Lightning bolt ( ) = Power, energy, and excitement. My superpower?

Instagram 99

Instagram Energy HootSuite Meme 99

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Writtent Blog

MARCH 7, 2014

You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? Optimize it for search engines!

Syndication 95

Syndication Content Marketing Alltop 95

Buffer Social

JUNE 29, 2023

Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. Stew acknowledges that while he writes primarily for himself, he publishes with the intent to connect with others. Some perceive it as a tool designed to replace human writers, but Stew disagrees.

Collaboration 93

Collaboration Content How To Loyalty 93

Kikolani

JULY 5, 2013

Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Check out these tips and tools to help you curate wisely. How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Convince & Convert

APRIL 18, 2012

Between our new newsletter, the One Social Thing , and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm , be with your family, and even take up a hobby. If you’re a blogger or individual consultant, you might only need one calendar.

Tools 156

Tools Products Social Media Collaboration 156

Bare Feet Studios

SEPTEMBER 10, 2012

Before I launch into a discussion of just what the heck is “The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals” I want to set the framework for my life’s experience. Though remember I was an aerobics instructor…not exactly the target market! Now we have the term: early adopter!

Energy 76

Energy Class Exercises Course 76

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. Using a tool streamlines this process so you can prove ROI across platforms, with one hub.

Buy 117

Buy Video How To Template 117

agora pulse

FEBRUARY 3, 2021

It’s an inevitable and unavoidable part of YouTube publishing. They can also use YouTube’s native content ownership tools to have videos from other creators taken down if it’s using their intellectual property. As a YouTube creator (which includes brands using the platform for marketing!), Final Thoughts.

Issues 117

Issues YouTube How To Public Domain 117

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Social Media 62

Social Media Strategy B2B Collaboration 62

agora pulse

OCTOBER 1, 2020

As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. Improve your overall marketing strategy. A social media SWOT analysis focuses on one aspect of your marketing efforts. You can use the native apps or log in to your social media dashboard tool for efficiency.

Analysis 114

Analysis UGC How To Social Media 114

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. But would it make sense in terms of your team’s time and energy? Agencies have access to top-tier tools.

Social Media 94

Social Media How To Marketing ROI 94

Pixlee

JULY 21, 2021

You put time and energy into developing “top-shelf content,” but your audience is just not where you want them to be. That work will help with product development and marketing efforts. Over 80% of marketers say interactive content helps grab the attention of their audience. Have a Consistent Publishing Schedule.

Engagement 98

Engagement UGC Content Insurance 98

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Hootsuite

MARCH 23, 2023

AI is coming for your job (let’s just put that theory to rest — AI is a tool , not a replacement). As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. The tool is meant to be used in collaboration, so we’re definitely taking a few liberties here.

Twitter 75

Twitter HootSuite Comparison Metrics 75

Social Media Strategies Summit

DECEMBER 22, 2022

Every government social media marketer occasionally struggles with ideas or a lack of content. One of the best ways to achieve it is to humanize your social media marketing by showcasing some of the real people working at your agency. The Department of Energy clearly understands this. But getting it right can be tough.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Sprout Social

APRIL 21, 2020

Using Sprout Social’s Listening tool, we uncovered just how popular sustainability is online. Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. Young people are driving the movement.

Retail 104

Retail Trends Fashion Marketing 104

Pixlee

MARCH 24, 2021

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing. The world of advertising has changed in recent years.

Brands 56

Brands Marketing Apparel Influencer 56