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When Broad Targeting Fails

Jon Loomer

A notch below would be any other type of conversion. We’ll want to optimize for some type of conversion, but a purchase or even lead won’t happen at a high enough rate as a direct result of reading my blog post to make that optimization realistic — without needing to spend quite a bit to get it.

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Types Of HTML 5 Content | Small Business Mavericks

Small Business Mavericks

» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. While HTML 5 will still require the use of other programming languages, it is intended to enhance the use and deployability of these content types within those languages. In that regard, it’s a huge step up from HTML 4.

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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. Select “YouTube Video” under User Engagement trigger types. Then go to an embedded YouTube video on a page of your website. Have you experimented with custom events for people who watched your embedded YouTube videos?

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How to Find Your Audience on Social Media

Social Media Strategies Summit

Click through to the Demographics and Interests tabs, and you’ll find a bunch of (estimated) information about the types of people who visit your website, which is presumably at least somewhat aligned with the audiences you’re trying to reach on social media. Knowing their interests will help you craft more engaging social media content.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

You can pass details (parameters) about that action that are relevant to the type of event. When you use one of these predefined labels for an action, Meta has an understanding of what that means. Custom Events: Actions that go outside of the predefined standard events.

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8 tips to boost your video conversion rate

Sprout Social

Experiment with embedding videos on your brand’s homepage, landing pages, product pages and blog articles. Embedded videos will increase your view count, which sends a positive signal to the YouTube algorithm, extending your reach further and ultimately increasing your conversion rate.

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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

So, we can create a formula that weights each type of engagement differently. Of course, how we weight each type of engagement is somewhat arbitrary, and it will be different from advertiser to advertiser. I also measure media plays (podcast player or embedded YouTube video), internal link clicks, time spent, and scroll depth.

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