Dave Fleet

JANUARY 5, 2023

In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations. As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. Traditional crisis management principles dictate that in order to mitigate the impact of a crisis, it is generally important to avoid amplifying the issue or giving

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Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source. But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. 194 million in 2020).

Trends 297

Trends Social Media UGC Marketing 297

Jon Loomer

JANUARY 4, 2023

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. This is especially useful if you aren’t super technical (which includes me). Here’s what you can do… Collect Basic Info First. Before you do this, you’ll need some basic information related to the purchase.

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Eventful Facebook Price Process 203

The Social Media Hat

JANUARY 5, 2023

How busy executives can successfully leverage LinkedIn. The post How To Manage Your Executive Profile on LinkedIn appeared first on The Social Media Hat.

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LinkedIn How To Social Media Brands 216

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The Realtime Report

JANUARY 6, 2023

How to Specialize in Digital Marketing. and Why You Should. Specialization is a fantastic and fascinating tool to find success in your industry, which is why this article aims to highlight how to engage with specialization, and why you might want to specialize in digital marketing specifically. The Benefits of Specialization in Business. Specialization essentially has a single, extremely compelling benefit – by specializing in a particular field, you become better at what you do than non-special

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How To Marketing Knowledge Base Industry 185

Social Media Today

JANUARY 6, 2023

Could TikTok be banned in the US? Recent revelations have raised more questions about the platform’s future.

Questions 197

Questions Platform 197

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively.

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Metrics B2B ROI Advertising 140

Buffer Social

JANUARY 4, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything.

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Content Newsletter Research Tools 126

Social Media Today

JANUARY 4, 2023

The switch to conversational AI models for search could have major implications for SEO and search ads.

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Microsoft Engineering SEO Conversation 201

Social Media Marketing

JANUARY 2, 2023

Working within the recruitment industry gives us an ideal chance to learn and foster an incredible cluster of abilities and business credits. If you are likewise interested in working as a selection representative and need to figure out how to prevail in this field, then, at that point, investigate these tips to assist you with making the vast majority of your profession in recruitment.

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Amy Porterfield

JANUARY 5, 2023

Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You Listen on… Why I switched from free bootcamps to paid (& the lessons I learned) After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes. Not only was engagement […]. The post #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You appeared first on Amy Porterfield | Online Marketing Expert.

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Team Engagement Facebook Marketing 124

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. So, you need to leverage other departments to support the end-to-end customer experience. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

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Collaboration Social Media Team Sentiment 122

Social Media Today

JANUARY 3, 2023

Defining your brand mission is a key first step in building a social media marketing strategy.

Brands 206

Brands Content Social Media Strategy 206

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. By the way, what are the likely gains of digital marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136

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Hootsuite

JANUARY 3, 2023

If you’ve worked in social media for the last few years, you know that digital accessibility and inclusivity have become top priorities. And one guiding principle of accessible content is using alt text on images. Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. To help you get started, here’s how and why to add alt text to your Facebook posts (plus a few examples of great alt text in action).

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Facebook How To HootSuite Review 115

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Social Media Today

JANUARY 6, 2023

Elon believes that bookmarks provides more valuable functionality than most realize.

Twitter 206

Twitter 206

Taylor Marek

JANUARY 1, 2023

Got a new episode up to kick off the new year, how are your goals? Let’s discuss that if we can, as always let me know if you have any questions! Links: Expert Ownership Podcast – Creating Smart Goals. Get In Touch With The Show! Message me on Facebook | Send me an email. … Got a new episode up to kick off the new year, how are your goals?

Questions 91

Questions Facebook 91

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Keyhole.co

DECEMBER 31, 2022

Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. But that’s understandable: Social media metrics like ‘reach’ and ‘impressions’ have become marketing buzzwords – everyone is talking about them, but not all understand their essence and, quite frankly, a lot of the time, people use these words interchangeably.

Metrics 105

Metrics Analytics Instagram Social Media 105

Amy Porterfield

JANUARY 3, 2023

The 4-Step Checklist I Use Before Adding Something New To Your Business Listen on… What I do to ‘check myself’ when I have a shiny new idea If I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, […]. The post #531: The 4-Step Checklist I Use Before Adding Something New To Your Business appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 104

Marketing 104

Social Media Today

JANUARY 5, 2023

The option will provide more direct linkage between TikTok clips and TVshow/movie info.

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Hootsuite

JANUARY 4, 2023

When you take the time to craft content for your Facebook page, you want it to have the greatest chance of being seen. One of the factors the Facebook algorithm considers when choosing which content to serve for each user is when that content was posted. That means you need to know the best to post on Facebook in order to get your content seen by the most people.

HootSuite 98

HootSuite Facebook Guidelines Data 98

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Ignite Social Media

JANUARY 5, 2023

Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. When we did that, we would never have predicted the amount of change and turmoil the platform would experience in the ensuring weeks. While Twitter owner Elon Musk smoothed tensions with Apple and appears to have kept the imminent threat of being removed from the App Store at bay, one thing has become crystal clear: Twitter managed by Musk will be at the mercy of the CEO’s whims,

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Twitter Brands Apple Cost 85

Koka Sexton

JANUARY 2, 2023

If you are looking to gain a wider reach and increased visibility to a larger audience, leveraging social media can be a great tool. By utilizing this powerful platform, you can reach potential customers, build relationships with your existing customers, and keep your brand top-of-mind. Social media gives you the opportunity to engage directly with your target audience by creating meaningful and engaging content, driving brand awareness, and increasing sales.

Social Media 98

Social Media Hashtag Microblogging Metrics 98

Social Media Today

JANUARY 4, 2023

Twitter will soon provide a lot more search qualifiers in the mobile app.

Mobile 193

Mobile Twitter 193

Hootsuite

JANUARY 5, 2023

When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes ! This article walks you through the automatic subtitles Instagram offers. By the end, you’ll know how to get auto-generated captions on Instagram and why you should use them.

How To 97

How To HootSuite Instagram Video 97

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Quintly

JANUARY 4, 2023

Data is driving the world forward at a staggering pace. It is being collected and stored at great speed, with the information being used to make important decisions in both the private and public sectors. As our society increasingly becomes digitally centered, collecting and accurately analyzing data will be integral to society.

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Data 97

Social Selling Masters

JANUARY 3, 2023

If you want success, you need to be focused, motivated, and organized. Chances are, setting clear and achievable goals will help you reach your full potential and achieve more than you thought possible. By setting objectives and tracking progress, you’ll… Continue Reading → The post The power of goal setting: Why it’s crucial for success appeared first on Social Selling Training.

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Training Organization 94

Social Media Today

JANUARY 5, 2023

The update will provide new ways to keep people connected via WhatsApp amid local network disruptions.

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Forbes Social Media

JANUARY 1, 2023

Christine Grady, PhD, is the Chief of the Department of Bioethics and Head of the Section on Human Subjects Research at the National Institutes of Health (NIH) Clinical Center.

Research 93

Research Social Media 93

Koka Sexton

DECEMBER 31, 2022

Do you want to increase the reach of your brand and its messages? Are you seeking ways to effectively target new audiences and expand your presence? This resource provides valuable insight into ways to leverage your brand’s presence across multiple channels. It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence.

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Strategy Marketing B2B ROI 92