Sat.Dec 05, 2020 - Fri.Dec 11, 2020

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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Here’s some year end social media tips. Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home. Marketing and communcations professionals are adapting to survive. Digital engagement strategy has never been more important.

Skills 259
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TikTok Remains Available in US as Latest Deadline for its Forced Sale Passes

Social Media Today

The latest deadline for the sale of TikTok to a US company has passed, yet the app remains fully available. Here's the latest on the TikTok takeover saga.

Company 215
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Influencer marketing 2021: 5 tools and many tips

Awario

We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips.

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5 Ways to Prevent Business Downtime in 2021

The Realtime Report

5 Ways to. Prevent Business Downtime in 2021. It has been reported that an unexpected downtime can cost a business an average of $10,000 per hour. As both large and small organizations will depend on technologies to run their operations, companies must look for ways to stop a temporary power outage, software failure, or network issue. Image by Megan Rexazin from Pixabay.

Training 185
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Are the Best Times to Post on Social Media?

agora pulse

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? The answer can vary. Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry. Your audience. The regions you target. The social channels you use.

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Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in 2020

Social Media Today

Facebook has released its 'Topics and Trends' report for 2021, which outlines the key topics that saw increased discussion across Facebook and Instagram in 2020.

Instagram 206

More Trending

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How We Can Always Remember Our Lost Loves

Socialmedia.biz

Global Pandemic: the words on everyone’s lips at the moment. This insidious virus that made its appearance in 2019 and has proceeded to turn lives upside down all over the globe. . People the world over are struggling with loss: financial loss , job losses and death. We are traumatized by daily statistics. Life must go on for those left behind, but how do we go on?

Class 161
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Stressed out? What are you doing about that?

Janet Fouts

Burnout is very, very, real but we often ignore it hoping it will go away. We don’t realize how it affecting so many aspects of our lives. Our friends and family, co-workers, clients, they all probably see it sooner than you do. I get it, we are all overextended in so many ways right now. At home, at work, the pressure to perform in the midst of so much turmoil can be overwhelming.

List 145
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Instagram Reintroduces the 'Recent' Tab in Hashtag Searches in the US

Social Media Today

After removing the 'Recent' tab from hashtag searches in the lead-up to the US Election, Instagram has now re-added the option for US users.

Hashtag 218
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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Bonus Material: FREE SMART Goals ebook. Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty.

Campaign 150
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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35 quotes from industry leaders to inspire your 2021

Audiense

One of our own marketing highlights this year has been all the collaborations we have done with industry leaders. We have considerably expanded our network of contacts to produce: guest blogs, interviews, (virtual) events and podcasts. We have always aimed to share the most valuable information, fresh ideas and perspectives from the most talented professionals within the sector.

Industry 148
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Inside the Mind of a Master Social Media Strategist

Oktopost

Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. She shares tips and tricks from her own experience at Burwood Group to keep colleagues engaged and grow reach.

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YouTube Provides Answers on Common Reach and Algorithm Distribution Queries

Social Media Today

YouTube has provided some new insights into how its feed algorithm works, and how creators can align with its systems to maximize video performance.

YouTube 218
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Exploring video length best practices for social media

Sprout Social

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video consumption online has increased at an average of 32% per year.

Video 129
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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7 Tips for Taking a Vacation as a Social Media Manager

Later

When social media is a part of your job, it can be hard to disconnect and actually take a vacation. It’s just the nature of the job — whether you’re a team of one or 15! But it’s that very same “always on” mentality that makes taking a vacation especially important for your mental health. You need time to unwind and most importantly, unplug, so you can come back to work refreshed and re-inspired — even if you just take a “staycation”. .

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[PODCAST] Data Stories: Leaders at Work - 2nd episode with Abigail Stuart

Audiense

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Data 113
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Facebook Shares New Insights into the Impacts of COVID-19 on SMBs

Social Media Today

Facebook has published the latest version of its State of Small Business report, which tracks the impact of COVID-19 on small businesses around the world.

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Using social listening to surface trends to your audience

Sprout Social

When COVID-19 hit, citywide lockdowns forced many people indoors. But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

Trends 127
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#350: Perfecting Your Pitch: 5-Steps To Sell With Ease with David Meltzer

Amy Porterfield

Ready to perfect your pitch and *finally* sell with ease? What if I told you that you could statistically increase your chances of selling your product or service, even if you’re just starting out or have struggled with selling in the past? Well, I have 5 proven steps to help you do just that. This […]. The post #350: Perfecting Your Pitch: 5-Steps To Sell With Ease with David Meltzer appeared first on Amy Porterfield | Online Marketing Expert.

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Facebook: Breaking Up Is Hard To Do…

Forbes Social Media

The US Federal Trade Commission (FTC) and the attorneys general of 48 US states are filing two anti-trust lawsuits against Facebook for abuse of its competitive position. The accusation is absolutely correct: Facebook controls the social media panorama, and buys or copies all potential competitors.

Facebook 111
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New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends

Social Media Today

A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions.

Study 218
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Social media analytics & reporting guide

Sprout Social

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. And, if you haven’t tried Sprout’s robust reporting options yet, start a 30-day free trial to see these features hands-on: Start your Free Trial.

Analytics 122
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down

Amy Porterfield

I launched and heard crickets… now what? My sweet friend, I’ve been there too. And you wanna know the truth? Most successful entrepreneurs have experienced this same frustration. But here’s the good news… a launch that didn’t meet your expectations only means that you have an opportunity to learn and improve before you launch again. […]. The post #351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down appeared first on Amy Porterfield | Online Mark

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Improve Your Staff Uniforms and Boost Your Branding at The Same Time

The Realtime Report

Improve Your Staff Uniforms and. Boost Your Branding at The Same Time. Most firms provide their staff with a uniform of some kind. There are many good reasons to do so. To start with it is an effective way to make sure that everyone turns up to work looking presentable. It also ensures that everyone has access to safety clothing that meets the required standard.

Brands 91
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Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More

Social Media Today

Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more.

Sports 217
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How to Create a Process That People Love to Follow

agora pulse

Bonus Material: FREE SMART Goals ebook. Are you using a process that works? Or are you thinking you might need one? Here’s a look at why you need a process, the benefits, and how to create a process everyone on your team will love. Do you have a morning routine? A set of actions you perform before you start your day? Maybe it goes a little like this: Get up.

Process 96
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Napster Conditioned Us To Expect Free Content And Now We’re Paying The Price

Forbes Social Media

In 1999, Napster set a high bar for free online content, and this standard has persisted through 2020. Free content, however, comes with a price, and the resulting ad-based revenue model attached to platforms like Facebook and Twitter has compromised our right to privacy.

Price 109
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4 components of engaging Twitter posts (based on our experience)

Awario

We at Awario decided to analyze our own tweets to determine which components influence the level of impressions and engagement. Here's what we found.

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Periscope Down? New Finding Suggests the Twitter-Owned Live-Streaming App is Headed for Retirement

Social Media Today

A new finding within Twitter's back-end code suggests that its separate live-streaming app Periscope may soon be put out to pasture.

Twitter 216
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Six stats to guide agencies through their 2021 service offerings

Sprout Social

Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for

Proposal 103
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Meet The Web’s New Second-Place Tracker: Not Facebook, It’s Amazon, New Report Finds

Forbes Social Media

The company most likely to be following you around the web remains Google. But the tech firm on its tail is no longer Facebook—many people’s privacy villiain, and the target of a sweeping lawsuit filed Wednesday by the Federal Trade Commission and almost every state—but Amazon.

Meeting 107