Sherrilynne Starkie
FEBRUARY 18, 2020
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier.
Waxing UnLyrical
FEBRUARY 18, 2020
Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Industry veterans rely on past experiences, gut instincts and knowledge to make decisions that lead to the best possible outcomes.
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Social Media Strategies Summit
FEBRUARY 18, 2020
The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. We asked him a few questions about what makes an influencer campaign work, how to create a meaningful influencer marketing strategy, and what he wishes influencers would stop doing.
The Realtime Report
FEBRUARY 21, 2020
8 of the Coolest Jobs for Animal Lovers. Working with animals and devoting your life to our furry, or scaly, friends is one of the most rewarding journeys to embark on. So, if you have always had a love for animals, then you’ve come to the right place! Whether you are just starting out in a career, or want to finally pursue your passions, you first need to know what jobs there are out there besides becoming a veterinarian.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Today
FEBRUARY 17, 2020
What's the best time to post on each social platform? The answer will vary based on each brand's unique audience, but here are some pointers to put you on the right track.
SocialFish
FEBRUARY 18, 2020
Writing a scholarship essay is never easy. Not only it takes time, creativity, and skills to reflect your thoughts on a paper; it also puts too much pressure on students because an essay is what defines whether they will get a scholarship or not. If you feel stuck and can’t write this paper on your own, remember that experts from [link] are always happy to give you a helping hand.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
FEBRUARY 20, 2020
Source: Adobe. When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39 billion and then Pinterest at $1 billion. Let’s break down the state of social ad spend.
Social Media Today
FEBRUARY 19, 2020
Have you noticed how restaurants are becoming more 'Instagrammable'? With the rising use of the platform to share experiences, it's become a bigger consideration for restaurant owners in their planning.
agora pulse
FEBRUARY 19, 2020
The search algorithm update BERT helps Google better understand natural language for search results. So, what does this mean to marketers? Thanks to modern technology, today’s consumers like to speak their questions directly into a device, making it hard for Google to interpret a more spontaneous spoken query. This is why Google has been constantly working on improving its understanding of natural language as a whole and voice search queries in particular.
The Realtime Report
FEBRUARY 20, 2020
The Hidden Truth Behind Instagram’s AI Technology. By. Andrew Krynin and Daria Dmytrenko. Instagram’s AI engine is now rapidly able to spot and shadow ban Instagram users who violate the company’s terms, which means any Instagram user who has ever paid for traffic or used a third-party Instagram service that required your login credentials is at a high risk of being shadow banned at some point in 2020.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
FEBRUARY 17, 2020
The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Users will soon notice a new option for controlling the number of conversation participants on the compose screen: Global (anyone can reply), Group (people the user follows and mentions), Panel (people specifically mentioned in the tweet), and Statement (no replies).
Social Media Today
FEBRUARY 19, 2020
Twitter has acquired the team behind Stories editing tool 'Chroma Stories', which provides a range of stylistic frames and filter options for your Stories frames.
Hootsuite
FEBRUARY 20, 2020
Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa: you could use dried-out flakes, but—why would you? If you’re looking to impress, you want to source the freshest available. Behold, our list of the latest social media statistics. For each of the world’s biggest, or trendiest, platforms, this list has the latest: updates on size, growth, and demographics; insights on how people are accessing, usi
The Realtime Report
FEBRUARY 16, 2020
6 Creative Marketing Techniques to Boost Business. Companies that opt for creativity grab prospect’s attention faster. The marketing technique cuts through the rife competition to guarantee engagement. For instance, IHOP changed its name to IHOB to draw attention to its ultimate steak burgers. The campaign, but a troll, went viral and led to?sales increase by over 300%.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
FEBRUARY 18, 2020
Two months after reaching one of the most ambitious crowdfunding goals in YouTube history, #TeamTrees is getting closer to delivering on behalf of its 800,000+ unique donors.
Social Media Today
FEBRUARY 19, 2020
LinkedIn is rolling out a new section which will enable users to showcase key achievements and updates in a 'Featured' element at the top of their profile.
Hootsuite
FEBRUARY 18, 2020
Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. One million followers in five hours and 16 minutes? Record-setting. In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement.
BeingOptimist
FEBRUARY 20, 2020
Today in this article I will let you know the latest tips & tricks about how to delete WhatsApp group permanently. Before beginning, it is very important for us to know a few essential details about our journey from SMS to WhatsApp. Let us start now. Also, Read How To Delete Pinterest Account Permanently. If you remember, in the earlier days we used to buy SMS (Short Message Service) packs to communicate with our friends, family, and colleagues.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
FEBRUARY 18, 2020
It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to switch between so many separate apps to make sure you’re on top of it all.
Social Media Today
FEBRUARY 19, 2020
Pinterest has published a new report which looks at trending searches among female users, and what they mean with respect to how the platform is being utilized by women.
Hootsuite
FEBRUARY 18, 2020
Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you keep in touch with potential customers—whether it’s to make a special offer or share news.
Blog2Social
FEBRUARY 18, 2020
If you have a blog, you have a brand. A strong brand is a great start for successful blogging, a weak brand will make your blog feel generic and unauthentic. Be honest, be consistent and your readers will appreciate your blog. Der Beitrag How to Brand Your Blog: 5 Tested Tips erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Amy Porterfield
FEBRUARY 20, 2020
The title says it all. This is an episode, I definitely didn’t want to record… at first! But then I got to thinking, and I knew that sharing this experience with you, and being vulnerable was only going to help and benefit you and your business in the long run. Here’s what happened. I got […]. The post #303: The One Episode I Didn’t Want to Record appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
FEBRUARY 19, 2020
Twitter has added a new way to quickly link a new tweet to one of your older updates, enabling you to build on your older tweet threads and add more context.
Sprout Social
FEBRUARY 17, 2020
A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck
The Realtime Report
FEBRUARY 19, 2020
Automated System Can Rewrite Outdated Sentences In Wikipedia. A system created by MIT researchers could be used to automatically update factual inconsistencies in Wikipedia articles, reducing time and effort spent by human editors who now do the task manually. Wikipedia comprises millions of articles that are in constant need of edits to reflect new information.
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Discover just how easy it is to boost SEO with social media.
agora pulse
FEBRUARY 20, 2020
Not all social media platforms are trusted equally by users. So, which ones garner the most trust? And what can social media managers and marketers do to encourage more trust from their followers? How much do you trust what you see on social media? Studies show that overall, this number has been dropping. From 2015 to 2019 the number of Americans who said that they felt social media has a positive effect went down 21%, according to the Pew Research Institute.
Social Media Today
FEBRUARY 19, 2020
Get a better understanding of the processes and implications of social media adoption, and why that matters for business, with these TED Talks sessions.
Sprout Social
FEBRUARY 20, 2020
Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy
The Realtime Report
FEBRUARY 17, 2020
Essential Business Solutions For Growth. There’s an old adage in business: if you’re not growing, you’re dying. That may sound a bit harsh, but in many cases, it proves to be true. Whether you’re expanding inventory, increasing your customer base, or looking for a key merger, keeping up a steady growth pattern is essential for your business, no matter the size.
Forbes Social Media
FEBRUARY 20, 2020
Google is set to move British user accounts and data from the EU to the US, taking them out of the EU's General Data Protection Regulation (GDPR).
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