Visually SM

JANUARY 26, 2015

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 219

Feed Feedly B2B Instagram 219

Freelance Social Media

JANUARY 29, 2015

'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to Forbes.com posted “ 6 Social Media Practices That Boost SEO.” He points out how the number of followers your social media profiles have can effect rankings, but also that Google can detect follower spam.

SEO 206

SEO Social Media Campaign Google 206

Waxing UnLyrical

JANUARY 26, 2015

'Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Yes, we read them so you don’t have to… except now you do! You’re welcome. Image: infradept via Flickr, CC 2.0. 1.

Trends 168

Trends Marketing Consultant Sample 168

Saying It Social

JANUARY 27, 2015

'In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game! The post How your brand can win the 2015 Super Bowl appeared first on.

Brands 159

Brands Advertising Social Media Campaign 159

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Social Media

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

Content 181

Content Findability Marketing Social Networking 181

Idaconcpts

JANUARY 29, 2015

'One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. Examples of big data can be found in the health care and finance industries.

Small Business 134

Small Business Data Real Estate Health Care 134

Small Business Mavericks

JANUARY 29, 2015

'One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon. variable volume. hard to see on a small screen. poor quality.

Video 120

Video Film Marketing Survey 120

Bill Hartzer

JANUARY 27, 2015

'If you are using structured data on your website, or marking up your website’s code using schema.org code, it could ultimately cost you page views and visits from Google. By allowing marking using structured data on your website, you are allowing Google to use the data in any way they see fit–and Google is taking full advantage of that.

Data 119

Data Google Embedding Engineering 119

Ari Herzog

JANUARY 28, 2015

'Kathy Caprino believes answering this question helps you understand your greatness and your next life decision. A career coach, Kathy elaborates : If you don’t know what you’re great at, you can’t advocate for yourself strongly enough. Your communication style and the way you present your requests, projects, and ideas will be limp and unconvincing.

Policies 116

Policies Research Project Meeting 116

Convince & Convert

JANUARY 27, 2015

'Image via BigStockPhoto.com. What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Such is the case with Bhakti Chai , this month’s case study of marketing done well.

Case Study 128

Case Study Marketing How To Influencer 128

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Social Media

Small Business Mavericks

JANUARY 28, 2015

'One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. According to Sandra Fathi at the SMX Social Media Marketing Conference, here are the deadlines for recovery from a social media mistake: on Twitter, you have to respond within minutes, and after two hours it’s too late. on Facebook, you have up to twelve hours to get that response in. on blogs, you have twenty-four hours to respond appropriately. on mainstream media, you have

Social Media 117

Social Media Social Media Management Study Conference 117

Bill Hartzer

JANUARY 30, 2015

'I’ve been using LinkedIn for at least 10 years now. And it’s been a great platform for connecting with business contacts, and networking. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes. I really like the fact that you can publish articles on LinkedIn. I’ve heard reports that LinkedIn is great for generating sales leads.

LinkedIn 119

LinkedIn SEO Consultant Report 119

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

Content 124

Content Findability Marketing Social Networking 124

Convince & Convert

JANUARY 30, 2015

'The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. As always, these Social Pros bring different perspectives, strengths, and backgrounds to the table when they join us to talk about social media as a tool to share information, support the customer experience, or strengthen y

Social Media 124

Social Media Retail LinkedIn Social Media Management 124

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Social Media

Small Business Mavericks

JANUARY 26, 2015

'Are there any commercials that stick in your mind even though you can’t remember what the commercial was actually advertising? That’s a good example of a backfire. It doesn’t help much to create memorable content if the memory isn’t going to connect to your business. Another factor in content backfires is when the intended response doesn’t happen.

Content 117

Content Small Business Industry Types 117

Kikolani

JANUARY 30, 2015

'Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin. 10 Ideas to Inspire Your Next Blog Post by Liz Jostes. 3 Key Digital Marketing Skills Students Don’t Learn In College by Lee W.

Products 111

Products Marketing SEO Skills 111

Ari Herzog

JANUARY 25, 2015

'It’s apparently a fashion faux pas to match the color of your socks to the color of your shoes. Yet, this is what I’ve been doing for the longest time. It’s only when I recently bought a pair of dress boots and wore them with blue jeans and white socks, sat cross-legged on a Starbucks chair, and looked down at my sock showing itself, that I turned to the internet.

Fashion 106

Fashion Patterns Meeting Social Networking 106

Convince & Convert

JANUARY 29, 2015

'According to Nike, “Data means nothing if you don’t do something with it.”. Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess.

Campaign 114

Campaign Case Study Film Training 114

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Social Media

Small Business Mavericks

JANUARY 27, 2015

'There have been a number of posts about link building on Small Business Mavericks because links are essential ranking factors when it comes to search engine optimization. Why, then, do we see all those claims about “link building is dead” when it still is important to SEO? Link Building & Link Earning. Those calling link building “dead” are talking about the artificial manipulation of factors to fool a search engine into thinking the site has value.

Engineering 106

Engineering Small Business Applications Sites 106

Visually SM

JANUARY 26, 2015

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Devumi

JANUARY 28, 2015

'An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Start recording audio You don’t need to be a rockstar to record audio and release it on SoundCloud.

Platform 96

Platform Social Media Marketing YouTube 96

Convince & Convert

JANUARY 28, 2015

'Image via BigStockPhoto.com. The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that.

Twitter 106

Twitter Issues Video Buy 106

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Social Media

Small Business Mavericks

JANUARY 30, 2015

'Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process

Case Study 96

Case Study Study Guidelines Marketing 96

Writtent Blog

JANUARY 29, 2015

'Image source. Does your content work? If you’re anything like most copywriters, the answer is “well, sometimes.” Sometimes we watch our posts earn viral social sharing. Other times, we struggle to gain any engagement in the comments or on social media. What makes the world’s best content objectively good? If you’ve been marketing or copywriting for very long, you know the answer is “it’s complicated.” The formula behind great content involves a lo

Data 87

Data Tips Research Class 87

Social Media Network Marketing

JANUARY 30, 2015

'Blog Writing can come naturally to some and not so naturally to others. Both ways one does have to write and one will have to have source for Ideas. There are several Trigger Points that you can build your ideas from. Here are a few: Ask A Question: This could be rhetorical or any other. List Making: Making concise lists of top 10, top 5 etc can get people to share and many a times save and archive your lists.

Social Media 82

Social Media Analytics Review Eventful 82

Koka Sexton

JANUARY 27, 2015

'The great thing about being in intent marketing is that there are so many other content marketing professionals creating…you guessed it, content. Here are some of the best social updates that talk about content marketing on platforms like LinkedIn , Twitter and other social networks. These are some great resources for people that are trying to step up their content marketing game.

Resources 76

Resources Content Marketing LinkedIn 76

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Social Media

Devumi

JANUARY 30, 2015

'The absolute worst thing your Twitter account can be is boring. I’m not just talking about how your fans see it, but how you see it as well. If you’re not engaged, and using Twitter to its full potential, your enthusiasm for Twitter will plummet along with your follower numbers. The Twitter Discover tab is there to help you find internet new content, people, and events.

Twitter 76

Twitter Yahoo Hashtag Curation 76

Writtent Blog

JANUARY 25, 2015

'While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters ? There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters.

Nielsen 86

Nielsen SEO Team Collaboration 86

Twist Image

JANUARY 25, 2015

'Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have known Bryan Eisenberg forever. Back when I first started publishing music magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists. and that''s where I first started reading the work of Bryan.

Bazaarvoice 75

Bazaarvoice Brands Message Boards Startup 75

Koka Sexton

JANUARY 25, 2015

'Last week was LinkedIn ’s Global Sales Kickoff, this year it was hosted in Los Angeles at the famed Nokia Theater where some of the biggest award shows in the world take place. This is my second GSK for LinkedIn [ you can see the first one here ] and it was bigger and better than the last. I have been to many GSK’s in my career either as a participant or a speaker and no one does it like LinkedIn.

LinkedIn 68

LinkedIn Hosting Meeting 68

Lucy Hall

JANUARY 27, 2015

It's Here! Episode 1 of the #DiYDigital Podcast. This episode will serve as an overview of what a small business essentially needs to get started on the web. [embed][link]. You can also download the episode here. And subscribe to this podcast on itunes here.

Overview 60

Overview Small Business 60