Social Media Today

AUGUST 29, 2019

If you’re looking to take your online ad campaigns to the next level, video retargeting might just be what you're after.

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Campaign Video 168

Later

AUGUST 28, 2019

Are you getting the most out of your Pinterest marketing strategy? . There are over 300 million users searching and sharing inspiration on Pinterest every month — that’s a huge, engaged audience with real purchasing power! . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. .

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Waxing UnLyrical

AUGUST 29, 2019

Guest Post by Andriana Moskovska. Influencer marketing has really blown up over the last few years, but it’s far from a new concept. After all, celebrity endorsements are as old as the concept of celebrity itself. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. These are people just like you and me who have built a following online by giving great advice, performing silly stunts or something else.

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Influencer How To Sports ROI 186

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.

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Examples Marketing Retail Automotive 200

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Realtime Report

AUGUST 29, 2019

Health and Safety Tips for a Better Work Environment. Do you know why workplace health and safety is important? Even if your company has safety guidelines in place, are people abiding by the rules? Workplace hazards impact the wellbeing of employers and employees alike. No one wants to put their life at risk because of work, so why not learn how to keep injuries and accidents at bay?

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Tips Guidelines Types Issues 170

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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B2B Research Twitter Marketing 154

Ignite Social Media

AUGUST 30, 2019

YouTube is one of the more unique social media platforms. It’s not the app you’d first think of when logging in to see what your friends are up to, but it is a huge platform for consuming content from influencers, vloggers, and amateur creators alike. Moreover, YouTube is a key channel for brands given its SEO benefits as a Google company, and 96% of 18-24-year-olds and half of internet users over 75 using it.

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YouTube Hubspot Video Influencer 142

The Realtime Report

AUGUST 24, 2019

Data Scientist Qualifications: How and Why You Should Become One. There’s no such thing as a free lunch. Every free app, website or profile created is paid with a currency we now know is our personal data. With popular websites attracting millions of users each month, the need to organize and interpret large amounts of data is important. Data scientist qualifications range from a keen understanding of technology to the ability to sort information.

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Data Skills Statistics Education 122

Meltwater

AUGUST 25, 2019

Let’s be honest—some executives are born to be spokespeople—while others need training.After all, even if you’re an expert on a particular topic, it can be nerve wracking to stand in… Read More >>>.

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Reputation 123

Social Media Today

AUGUST 29, 2019

Incorporating influencers from the early stages of your campaign creation process will help ensure that you're maximizing their creative capacity and engagement.

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Influencer Campaign Process Engagement 163

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Ignite Social Media

AUGUST 28, 2019

We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels. The best part? Our favorites are free! Facebook Blueprint. This is a great way to get your information straight from the source.

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Social Media Management Course Social Media Conference 123

Oktopost

AUGUST 26, 2019

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Once the proper foundation had been laid, video wasted no time conquering the web.

B2B 111

B2B Video Strategy Marketing 111

Meltwater

AUGUST 29, 2019

I recently gave a talk as part of Meltwater’s Women in Tech initiative at our Shack 15 data science hub in Shoreditch.I asked a group of Meltwater female managers and… Read More >>>.

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How To Groups Groups Data 113

Social Media Today

AUGUST 28, 2019

LinkedIn has published a new list of the most followed company pages on its platform, along with notes on what they're doing to boost their performance.

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Company LinkedIn Tips How To 168

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Audiense

AUGUST 29, 2019

Audience intelligence is not only synonymous with innovation and technological disruption, but also one of the most valuable resources available to the different job roles that perform their activity within agencies, consultants or the brands that have them in-house, and also adds value to each of the phases and processes in the development of a campaign.

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Campaign Consultant Resources Process 104

Hootsuite

AUGUST 26, 2019

Twitter’s 139 million daily active users interact with brands on the network in important ways , from retweeting your content to a broader audience to making purchases that directly impact your bottom line. If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with.

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Analytics Twitter HootSuite Metrics 112

Likeable

AUGUST 26, 2019

It’s undeniable—people love their pets. More than 68 percent of Americans own a pet and 95 percent of those who have pets at home consider them a part of the family. And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family.

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Influencer Communities Social Media Instagram 112

Social Media Today

AUGUST 28, 2019

YouTube CEO Susan Wojcicki has re-stated the company's commitment to enforcing platform rules, and rewarding creators, in her latest quarterly update.

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Policies YouTube Platform Content 167

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand. Not just that, people might have even misspelled your brand name or talked about your brand elsewhere without tagging you.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Hootsuite

AUGUST 27, 2019

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. But it’s not enough to just post any picture or video. You need to separate yourself from the pack and give your followers unique and creative content they can’t get anywhere else.

Instagram 111

Instagram Engagement Hashtag Delicious 111

Socially Sorted

AUGUST 25, 2019

Want to create Pinterest Video? This post will get you started. Yes, you can upload video pins directly to Pinterest so that they catch attention on the Pinterest feed. In this post, I’ll share what you should create and how to share them. Girl eating popsicle by. // Read More. The post How to Use Pinterest Video – Create Video Pins Now!

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Video How To Feed Feedly 111

Social Media Today

AUGUST 24, 2019

New reports suggest that Instagram is being pushed to increase ad exposure, which could have implications for ad performance and user satisfaction.

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Instagram Facebook Report 168

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Sprout Social

AUGUST 30, 2019

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). In fact, Instagram has rolled out more feature updates for Stories than it has for general post publishing, which shows us just how important they consider this feature to be.

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Geotagging Instagram Real Estate Brands 110

Hootsuite

AUGUST 26, 2019

The best Twitter contests have one thing in common: They’re fun! Running a contest or giveaway doesn’t have to be complicated. Keep it simple. Think about what your brand wants to do on Twitter—whether it’s gaining more followers or increasing awareness—and plan accordingly. But remember, a successful Twitter contest is only as good as the social media strategy that underpins it.

Examples 111

Examples Twitter HootSuite Hashtag 111

Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. 75% of users say that user-generated content makes messaging more authentic. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner.

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UGC Brands Authentication Banking 98

Social Media Today

AUGUST 29, 2019

Building an effective blogging strategy can help boost brand awareness, website performance, and ultimately, conversions. Here are some tips.

Strategy 167

Strategy Conversation Tips Brands 167

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Discover just how easy it is to boost SEO with social media.

Social Media

Forbes Social Media

AUGUST 27, 2019

We often do not hear different kinds of stories and voices in mainstream media. Here are some podcasts that can help us understand diverse narratives and experiences.

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The Realtime Report

AUGUST 28, 2019

Four Things to Look for in a Manufacturing Partner. Setting out to find a new manufacturing partner is a rather stressful experience that many companies are faced with doing. Whether you are looking to expand your product line, you just want to find a manufacturer that makes more sense for your business, or you’re a brand-new business just looking to set up that all important first partner relationship, there is so much to consider, and it isn’t a process you want to rush through.

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Cost Reputation Issues Price 89

Ignite Social Media

AUGUST 30, 2019

With the ever-changing landscape of social media, it can be difficult to stay up to date with the latest social media trends and news. We’re going to cover off on the top three social media trends and news of August. Let’s dive on in! Growing Popularity of Social Shopping. Social commerce has become one of the most talked about practices, where users can make purchases directly through a brand’s social media page.

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Trends Aggregator LinkedIn Influencer 84

Social Media Today

AUGUST 29, 2019

A new study has looked at comparative Instagram post reach rates when hashtags are placed within the main caption and in the first comment.

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Hashtag Study Comments Instagram 168

Forbes Social Media

AUGUST 24, 2019

Rather than accepting today’s social platforms as the inevitable form of global communication, it is worth thinking what might happen if they were a little more like libraries.

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Library Platform Social Media 100