December, 2013

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How Lean In got me thinking

Dave Fleet

'Tweet. If you haven’t read Sheryl Sandberg’s book Lean In , you probably should. It’s an entertaining and insightful read that raises as many questions as it answers about the challenges women face in the workplace. It mixes research with anecdotes, and does so in an easy-to-read style that is self-deprecating and insecure enough to avoid crossing the line into preachy.

Team 399
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Infographic: Sherrilynne vs Biz Stone

Sherrilynne Starkie

'I saw this cute tool on Visual.ly and decided to try it out. I wondered who was more Twitterific? Me or Twitter founder Biz Stone. He beat me hands down. Still, we seem to have a bit common. Related posts: Infographic: selling in social media. Infographic: B2B content marketing trends. Instagram or Vine? PLEASE LIKE MY FACEBOOK PAGE.

B2B 336
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3 Secrets to Optimizing Images for Facebook Sharing

Harp Interactive

'Categories: Blog , Facebook , How To , mobile marketing , Search Marketing , Social Media Marketing Tags: facebook marketing , Facebook sharing , optimizing images for social sharimg You put a lot of time & energy into building your website and/or blog; every page has a specific purpose and every photo was picked using great care! It goes without saying, when someone shares your web content, you want your eye-catching image to go along with it to instantly grab attention!

Facebook 287
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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

'2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart . The website Apartment Ratings will continue to gain ground on the traditional ILS. If they can come up with a solid mobile plan they could overtake all of them, in my opinion. This will be the year for Google+.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Where’s Social Media Going in 2014?

Mindjumpers

'2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Real time is king. Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral.

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The True Story Of The Ugly Christmas Sweater Guy

Jason Yormark

'For the past 6 years, every time the holidays rolls around, a new tradition has come upon me; an outpouring of emails and Facebook messages asking me if I know that my picture comes up on Google for ugly Christmas sweater. Or that my picture was used on a flyer for an Ugly Christmas Sweater party. Or recently, that my picture is on the cover of an Ugly Christmas Sweater book.

Microsoft 267

More Trending

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Online ads: the benefits of retargeting

Sherrilynne Starkie

'Is someone following you around online? It happened to me just this weekend. I was trying to avoid the crush of shopping mall by making a start of my holiday shopping by putting my feet up, having a cup of tea and clicking my way through online shopping sites. via CrunchBase. I was really impressed with the website of that Canadian retail giant, The Bay.

Retail 296
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Google’s +Post Social Ads… Why They’re Kind of a Big Deal!

Harp Interactive

'Categories: Blog , Google , Google Plus , Social Media Marketing Tags: +post ads , google plus , Social Media Marketing Google+, in its first monetization effort, is testing ads in a format called +Post ads. Utilizing this new social ad format (currently in beta) will provide businesses and brands a medium to amplify content from Google Plus across the web. ( Read more. ).

Google 274
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Are You Doing Influencer Marketing Right?

Firebelly

'In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence.

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Understanding Daily Routines to Increase Productivity

Justin Levy

'In the past when I would evaluate my schedule in an effort to optimize my time , I would consider only the working hours of the day. For me, this is between 7:30a-5:30p. During those hours, I timeblock my schedule including reading/research time , set times to process email , time to plan for the upcoming day and more. Though I thought about what I wanted or needed to get done outside of those hours, I rarely scheduled it, with the exception of personal appointments.

Products 232
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Lean In got me thinking

Dave Fleet

If you haven’t read Sheryl Sandberg’s book Lean In , you probably should. It’s an entertaining and insightful read that raises as many questions as it answers about the challenges women face in the workplace. It mixes research with anecdotes, and does so in an easy-to-read style that is self-deprecating and insecure enough to avoid crossing the line into preachy.

Team 199
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

'Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 224
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Free white paper: key trends of 2013

Sherrilynne Starkie

'How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives.

Trends 276
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12/13/2013: Social Media Snapshot

Harp Interactive

'Categories: Blog , Social Media Marketing Tags: Facebook news , Facebook video auto-play , Google+ Ads , Post+ , redesigned Like button , social media news Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending December 13th , 2013: New on Facebook: Auto-Play Videos Being Rolled Out On Facebook’s IOS, Android Apps [.] ( Rea

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

'This year, Election Day in India (for the legislative assembly elections in which the Indian electorate choose the members of the Vidhan Sabha (or Legislative/State Assembly) fell on a weekday (December 4th). The first thought I had – and I’m pretty sure I wasn’t alone – was, ”Thank goodness, we get a day off from work!

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

'Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. With the latest update, Facebook has put emphasis on the fact that people use the Facebook News Feed to stay updated – not only about their friends but also about what’s happening in the worl

Feed 222
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How To Write The Perfect Twitter Bio

Firebelly

'Writing your Twitter bio may be the most complicated thing about Twitter. Well that, and trying to figure out how to contain all your thoughts in just 140 characters. However, just mindlessly writing your Twitter bio may do you more harm than good in terms of followers, and people who actually can find your Twitter account. It may be time to rethink what you currently have.

Twitter 183
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

'Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Image Credit: Robert Rose. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

The Realtime Report

'Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. In November, BuzzFeed reached over 130 million unique visitors across the globe, and BuzzFeed video (on YouTube) reached more than 110 million video views — both record highs.

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12/20/2013: Social Media Snapshot

Harp Interactive

'Categories: Blog , Facebook , Social Media Marketing , Twitter Tags: Blog , Facebook , social media , Social Media Marketing , Social Media Snapshot , SportStream , Twitter , Video Ads Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending December 20, 2013: New on Facebook Facebook Acquires SportStream Announced Tuesday, F

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

'Guest Post by Alicia Lawrence. By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Image: Kris Olin via Flickr, CC 2.0. Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit.

Storify 216
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Demand Will be There for Amazon Prime Air

Socialized

'Further reminding us of his unique grasp of IT and consumer behavior, Jeff Bezos and Amazon announced "Prime Air," near-instant merchandise delivery by drone, the day before so-called Cyber Monday. Naturally, the Internet surged with jokes about the service and expressed outrage at its foolishness. Who could possibly need delivery.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook News Feed Algorithm Changes: 5 Must-Reads

Firebelly

'This week, Facebook announced more changes to its news feed algorithm. Read all about how these will affect your page in these must-reads. Facebook News Feed Algorithm Changes…Again. By Beth Anne Ballance Hold on to your hats, folks. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off.

Feed 175
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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

'Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. While their ubiquity has caused some to call for their death , as Jamie Cartwright points out below, infographics aren’t likely to go away any time soon—though the form will continue to evolve. How do infographics fit with other content marketing tactics?

Content 200
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29% of the Top 500 Google+ Pages are News and Content Sites

Adam Sherk

'Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Today I thought I’d check to see just how many news and content sites are among the top 500 pages on Google+.

Sites 161
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One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

'New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.

Retail 173
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

'Happy Monday! As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you.

Storify 216
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Professional Services at the Digital Crossroads

Adam Cohen

'I’ve been watching lots of professional services firms evolve to take on the world of digital. PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways.

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Q&A with Michael Husain: 5 Things that Separate the Best Storytellers from the Rest

Firebelly

'We all love stories. Whether we remember nostalgic experiences from our childhood or love to read novels in our free time, stories give us an escape. They take us to places we may never go and make us experience feelings and emotions we so often try to conceal. A well written story can bring us joy, invoke tears or reveal vulnerability. Michael Husain is the owner of Good Vibes Media and an Emmy award winning producer.

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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

'David Oliver, Brimfield Police Department. David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media.

Survey 167
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10 Tips to Prepare for NMX 2014

Kikolani

'We’re only five days away from one of my favorite online marketing events, NMX 2014. So I thought I’d share some of my favorite tips for preparing for NMX or any conference event! 1. Create a doc with all of your travel arrangements. Hotel missing your reservation? Can’t remember what time your flight departs? Create an easy to access email, document, notepad entry, etc. with your main travel details.

Tips 165