April, 2019

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Facebook Publishes New Guide for Instagram Creators

Social Media Today

Facebook has put together a new listing of key tips to help creators maximize their use of Instagram.

Instagram 168
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5 Tips For Using YouTube to Grow Your Business

SocMed Sean

SocMedSean - Social.Media.Sean 5 Tips For Using YouTube to Grow Your Business If you’re looking for opportunities to organically grow you traffic to your business website and content, you’d be hard-pressed to find one more effective than YouTube. Not only do nearly 60% of all people prefer online video platforms to traditional TV, but YouTube brings with it a massive audience of nearly 1.9 billion people worldwide on a monthly basis.

YouTube 207
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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.

CSR 200
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Give a #Caregiver a break – #WhenLifeHitstheFan

Janet Fouts

As a caregiver and an entrepreneur, I know only too well how overloaded we can be. The most common refrain I hear from caregivers is “I don’t have time to take care of myself” The thing is, if we don’t take time to care for ourselves, everyone suffers, including those we care for. When I wrote “when Life Hits the Fan” it was the beginning of a journey to help caregivers learn how to use mindfulness to take better care of themselves and others too.

Travel 185
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. While you will still need to add the base pixel code to your website, the Event Setup Tool is a codeless, seamless method to integrate pixel events.

Eventful 167
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How to Level Up Your Contributed Content Game

Meltwater

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>.

Content 166

More Trending

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How to Easily Add Subtitles to Your Facebook Video Posts

agora pulse

You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles. Subtitles and captions in Facebook video posts can make a big difference because: Viewers can get an idea of what the video is about when they scroll through Facebook with their audio off.

Video 155
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Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment

The Realtime Report

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment. If you are just getting started in business or ready for the next phase in your plans it is likely that you may have the need to buy and sell items of equipment and machinery, which can be a daunting task if you don’t know the best way to do this. Here are some pointers on the various options that are open to you when you are in the market for some new equipment and, also, when you want to sell some items too.

Buy 142
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How to Use Instagram’s New Quiz Stickers in Stories

Ignite Social Media

It’s no secret that Instagram Stories are all the rage these days. In fact, there are now over 500 million active daily users on Stories alone and that number is expected to continue increasing. Stories are a fun and quick way to share content on Instagram without having all the pressure of creating that perfect Instagram aesthetic the content you post to your page demands.

How To 145
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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing? Let’s break down a few of the primary ways… [Learn more about how to master the Facebook pixel for 2019 in my upcoming training.

Eventful 167
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Is 2019 the year of the vegan? Carl’s Jr and others are betting on it.

Meltwater

Across social media, trend hunters and animal enthusiasts alike are proclaiming 2019 the year of the vegan.From Kind and Tyson, to Forbes and The Economist, to Taco Bell, McDonald’s, KFC… Read More >>>.

Trends 139
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5 Social Media Tools to Help You Launch Your Business

Social Media Today

Starting a business is a daunting process, and if you’re also trying to navigate the world of social media, you may find that you need some backup. Fortunately, there are great resources like Social Media Today to help you stay on top of the best news and updates, while there's also a r.

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Who sets the beat in the electronic music industry?

Audiense

The music industry generates an increasingly fruitful business, partly thanks to technology. The most innovative companies are already benefiting from the technological possibilities: creating more personalized strategies to increase engagement with the fans of the artists, discovering new talents or even related brands with which to create profitable partnerships.

Industry 135
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The First AI Platform Designed To Process And Respond To Cyberbullying

The Realtime Report

The First AI Platform Designed To Process And Respond To Cyberbullying. With nearly one in five adolescents bullied across the nation, today, STOMP Out Bullying announces a first-of-its-kind AI platform, Emma , designed to help reduce bullying. Developed with consultation from Dr. Jeff Gardere , one of the most widely sought-after experts in the field of mental health, and an Associate Professor of Behavioral Medicine at the Touro College of Osteopathic Medicine in NYC, Emma is a technically

Process 139
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Content for the Customer Journey – Phase I: Awareness

Ignite Social Media

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Luckily, we’re here to help start you off on the right foot by showing you how to create awareness content for the customer journey.

Content 143
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How to Duplicate a Saved Audience in Facebook Ads Manager

Jon Loomer

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager? While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this. We’ll cover that here. What Are Saved Audiences? Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns.

Facebook 166
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6 Steps To Creating A List Of Journalists That Will Talk About You!

Meltwater

PR puts so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about our story.… Read More >>>.

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5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

Social Media Today

All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy.

LinkedIn 168
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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10 Useful (and Fun!) Ways to Use Instagram Stickers

agora pulse

Over 500 million people use their Instagram stickers for brands and personal accounts every single day. And it makes sense why. There are endless ways to use them. (Plus, they’re just so darn fun!). Instagram stickers open up a whole new world of digital engagement and recognition for brands—regardless of industry or niche. And you can choose from lots of different sticker types, such as: Hashtag stickers.

Instagram 128
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Audience intelligence and SEO, a key strategic alliance for your business

Audiense

Did you know that SEO has approximately 20 times more opportunities to generate traffic to your website than PPC, either from mobile or desktop? Considering this type of data, and the trend in marketing strategies (among which is SEO) to begin to use customer-centric approaches, would you not agree that audience intelligence may have a lot to offer you to improve your SEO?

SEO 126
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Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools. Segments are often based on the premise that “birds of a feather flock together” or we are more alike then we are different to those in our immediate neighborhoods (think blocks, not zip code).

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8 Skills a Social Media Manager Must Have

Socialmedia.biz

Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it. If you want to be a successful social media manager, there are certain skills you will pick up through certification but you have to go way beyond simply creating social media pages and posting content.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Brief is the new black: Why brands are tweeting just one or two words

Unmetric

Gone are the days where tweets with perfect grammar and full sentences were the ones that got all the attention. Nowadays, brands have jumped onto a new social media bandwagon: tweeting single words or even seemingly random words. We decided to dig deeper into these brand tweets to see what exactly they were doing. Were the words actually making sense?

Brands 123
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3 Lessons Brands Can Learn from Glossier's Instagram Success

Social Media Today

What can marketers learn from Glossier's highly successful Instagram strategy? Here are some key pointers from the tactics the company has used to build a massive, loyal following.

Instagram 167
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People Who Inspire Us: Meet Ingrid Ulrich

agora pulse

Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you. In this new series, we share the experiences of such people, one narrative at a time. We’ll dig deep into what inspires us about them, how they overcame daunting challenges that threatened to distract them from their focus, and what they’ve learned a

Meeting 122
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15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy.

CPC 111
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Content for the Customer Journey – Phase IV: Post-Purchase

Ignite Social Media

Congratulations, you did it! You got someone to buy your product. ???? So what do you do now? ??. Well, we can tell you what NOT to do – don’t forget about that person. In a world driven by sales, revenue, KPIs, ROI, and plenty of other acronyms, marketers don’t always think about retention or deepening their relationships because it’s less tangible and therefore, harder to measure the return.

Content 130
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Social Media Is Reverting Society From Adults Back Into Children

Forbes Social Media

Social media has become a toxic cesspool of hate and stupidity, where the loudest and most obnoxious one wins and enlightened insight is overwhelmed by sarcasm and toxicity. Is there any hope for a social future?

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10 Instagram Marketing Mistakes That Could Get You Blacklisted!

Your Marketing Lady

It's no secret that Instagram is white-hot right now with over 1 billion monthly users and the "double tap" for likes button being hit on average 4.2 billion times a day! If you're among those using Instagram for your business there are some do's and don'ts when it comes to making the most out of… The post 10 Instagram Marketing Mistakes That Could Get You Blacklisted!

Instagram 111
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LinkedIn Sponsored InMail, Micro-Influencers and Blogging: A Winning Combination

Social Media Today

Micro-influencers offer a more cost-effective option for targeting the audiences you need to reach. Take a look at how one company used LinkedIn InMail to build valuable micro-influencer connections.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

“Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said. “Our followers don’t want to play childish emoji games!” As director of Contentworks Agency, I had just suggested the brand use more emojis on Twitter to improve its engagement and brand perception. That incredulous reaction from brands is not uncommon. So, should your agency use emojis in social media?