May, 2016

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Guest Post by Elaine Hughes. “Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend.

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Social Media Marketing For Mobile Games: Firebelly Works With Tap & Smash

Firebelly

We’re excited to announce that we have started working with World Trade Smart, developer of the mobile game TAP & SMASH. About TAP & SMASH. TAP & SMASH is a new and addicting—trust us on this one—game that is simple to play, but difficult to master. Perfect for all ages, it’s loaded with colorful HD graphics and randomly generated levels so that each time you play you have a different experience.

Mobile 0
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11 Lessons for Struggling Entrepreneurs

Jon Loomer

[NOTE: I know I typically fill these pages only with articles and tutorials about Facebook ads. This time, however, I’m taking a slight turn to reflect on entrepreneurship and building a business. If you read carefully, you’ll see how much of this can be applied to Facebook ad strategy. Let me know if this is something you enjoy!]. In August, it’ll be five years since I was laid off for the second time in 2 1/2 years.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades

The Social Media Hat

Email Marketing How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades. If you're focused on building an email list then you probably already have a couple of tricks up your sleeve. Ebook pages, free reports, exit pop ups , the list goes on and on. But like every new trick you employ, eventually you're going to start seeing diminishing returns: that ebook landing page starts to plateau, that scroll pop up starts to annoy your visitors.

Content 159
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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are str

Hashtag 156

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Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. However, it can be argued that “Love” is ultimately “Like +” in disguise, so perhaps it just goes to show how strong the “Like” really is. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”.

Facebook 162
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Dos & Don’ts Regarding What to Post this Memorial Day

Ignite Social Media

Memorial Day is almost upon us once again. For millions of Americans, the holiday is a chance to remember those in the military who sacrificed their lives for our country. For others, Memorial Day is also the official demarcation of summer. It’s a day to gather with friends and family, and enjoy the warm weather. For social media marketers, posting content related to Memorial Day can be incredibly tempting.

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How to Create a Facebook Ads Funnel: 2 Strategies

Jon Loomer

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you. Not everyone who knows you fits your target profile. Not everyone who knows you is ready to buy.

Strategy 126
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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter). The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors

B2B 105
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Use Facebook Audience Insights For Better Targeting

agora pulse

Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In fact, just by changing one interest you could more than double your campaign results. In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in y

Facebook 152
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3 Lady Parts and a Frisbee Walked Into a Bar…

Waxing UnLyrical

Did you know that lady kangaroos have three lady parts? Did you know that the creator of the frisbee was actually made INTO a frisbee after he died? Did you know that these are some of the random facts that you’ll learn when you sign up for my Social PR Virtuoso Master Course ? Are you wondering why it matters? I’m not going to tell you.

Training 114
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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend.

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The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

It’s pretty rare that I get access to a feature before the masses. I’m often frustrated that I can’t access that next great feature that everyone else is talking about. But that hasn’t been the case with the freshly announced enhancements to Facebook Website Custom Audiences. I’ve had early access to this feature, and I can report back on what I’m seeing.

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Why Every Small Business Needs a Website

The Realtime Report

Why Every Small Business Needs a Website. As a small business owner, you may have wondered whether or not getting a website is worth it. The truth is, having a website for your small business is no longer something which should be considered an option. In today’s digital age, having a website is absolutely essential to the success and reputation of a business of any size.

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Infuse Your Content with Small Stories for a Big Effect

Convince & Convert

Marketers are constantly hearing about the importance of storytelling in their marketing. They should be trying to tell their brand story. Lead with a story. Connect with a story. For the average marketer, this can feel like a daunting change. You may just be getting the hang of this whole content marketing thing, where you are trying to provide value by educating your prospects instead of telling them about your products and services.

Content 115
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What I Learned from my Social PR Makeover

Waxing UnLyrical

Guest Post by Emma Hawes . My wardrobe last Wednesday included Nike yoga pants, tennis shoes and a coral screen print Delta Gamma Shirt, which, if you knew my time at Mississippi State, had to be two years old. Plus it was topped off with very little makeup and a messy ponytail. If you watched Shonali’s #SocialPR Blab with Corina Manea and Rebekah Radice , I was ambushed, much like Stacy and Clinton do on “What Not to Wear,” but this was a Social PR makeover.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How I Maintain 20 Percent Organic Reach on Facebook

Jenn's Trends

How many times have you complained about your Facebook reach? Probably more times than you can count. Even I complain about it. Well, I used to a lot more than I do now. You see, I’ve been experimenting with organic reach on Facebook for the last 5 or 6 months. And, while everyone else seems… The post How I Maintain 20 Percent Organic Reach on Facebook appeared first on Jenn's Trends.

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What Is Happening With Blab?

The Social Media Hat

Social Media What Is Happening With Blab? Is The Popular Live Streaming Platform Going Away? The past twenty years have seen social networks come and go. Change and evolve. For users in the midst of those changes, it's a frightful, chaotic time. No one likes to see major changes in the platforms they use and the workflows they've integrated into their work and lives.

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Webinars for Beginner, Intermediate and Advanced Facebook Advertisers

Jon Loomer

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content. I first created an experiment that allowed readers to segment themselves… While effective, I’ve found that people aren’t always honest with themselves about how advanced they

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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? A buyer journey can last decades, so what’s the value in amassing a following of over 15 million fans across your social accounts when a certain percenta

Strategy 113
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. 1.09 billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. 1.65 billion monthly active users as of March 31, 2016. 1.51 billion mobile monthly active users as of March 31, 2016.

Facebook 113
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9 Proven Ways to Improve Your Facebook Marketing

Rebekah Radice

Are you using Facebook to market your business, but struggling to create momentum? Would you like to finally make sense (and take full advantage) of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook marketing results. But like any marketing venture, you need to know where you’re headed before jumping in.

Facebook 113
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4 Reasons NOT to Use Facebook Live for Your Business

Jenn's Trends

Lately, there’s been a lot of hoopla around Facebook Live Video. It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a bunch of these videos popping up in your own Facebook news feed.… The post 4 Reasons NOT to Use Facebook Live for Your Business appeared first on Jenn's Trends.

Facebook 113
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How to Reach Gamers on Social Media

Ignite Social Media

Picture the average video gamer in your mind. How old are they? Are they male or female? Would it surprise you that the average video game player in America is 35 years old and 45% of gamers are female ? It certainly surprised me. Also surprising is that there are 155 million gamers in the United States. With this many gamers, there certainly isn’t just one place to reach them.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While my excitement is focused primarily on the Website Custom Audience enhancements, the updates to Dynamic Ads is important for big e-commerce websites. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences.

Hotels 113
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The Untapped Potential Of Emojis And Their Role In Social Media Marketing

Unmetric

This is a guest post from Mapplinks Managing Director, Rishabh Dev. :) was such a big deal a decade ago. It accomplished something that was missing from the new age communications for some time. Emojis conveyed emotion, something that machines tried really hard to accomplish for us. Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached.

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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans.

Brands 113
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Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. As I’ve written about many times, Facebook’s goal is to increase their revenue, not yours , and when they shut off the free impressions spigot they gambled that social marketers would grumble for a while but eventually pay up.

Research 112
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7 Tips for Managing Your Money More Effectively

Idaconcpts

Whether you’re living large as a millionaire or struggling to get by from paycheck to paycheck, you can always make some improvements to your personal money management. Turns out that [one in every three Americans] [link] lack a future financial plan. The Oracle of Omaha said it best, “Someone is sitting in the shade today because someone planted a tree a long time ago” The key to financial success is to have a plan.

Tips 106