July, 2012

Trending Sources

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of it’s use for business purposes, it appears many have adopted the two-way communication mindset during this modern age of information and relationship building. 75% saw an increase in website traffic.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Hang around any medium or large business for a while and you’ll start hearing many of the same corporate buzzwords. Phrases like: Ping me if you need me! Let’s figure out how to be more collaborative ! How can we be more innovative ? Are their opportunities for synergy between these projects? Can we put together a cross-functional team? And let’s be honest. Share them with us!

Caught in the Busy Trap: Is it Making Us Less Productive?

Spin Sucks

A couple of weeks ago, the  New York Times had a great OpEd about how busy we are. The author, Tim Kreider , relayed a story about asking a friend to blow off work to check out the new American Wing at the Met and the friend said he was super busy, but to let him know if there was a special event or something and he’d try to make it. How many of you fall into this trap? ” The Busy Trap.

How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Tweet. Written by Sophia Kenvold who works as Consultant & Project Manager at Mindjumpers. Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Social media is ultimately about establishing relationships. Creates a common understanding of the company. possibility to reach passive candidates through targeted messages. Results.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? Mine is people who just post quotes all day long, thinking they are being inspirational. What’s yours? The number and variety of responses I got was amazing, so I thought I’d digest them into categories. So…here they are. 25 social media pet peeves.  Cheers!

Technology vs. Paper for Your Task List

Spin Sucks

Yesterday afternoon, Allen Mireles and I were talking about our to-do lists. Not from the aspect of how busy we are , but in how we track everything so balls don’t get lost. You see, I love technology. But I keep going back to the tried and true method of a paper task list. asked Allen what she uses and she lamented, “I still use my legal pad. ” The Paper Task List. Other Tools.

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Look at That, a Google+ Audience That is Largely Female

Adam Sherk

The demographics of Google+ are typically described as predominantly male and young. But that is not always the case; sites that are geared towards women are drawing a Google+ audience that is largely female. For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women’s Site. Food Site. Entertainment Site. Social Media

Do’s and Don’ts for Community Management [Infographic]

Mindjumpers

Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback. Similar Posts: Become an EdgeRank Ninja.

A World Gone Social

Learn how companies must adapt to survive.

The ROI Of Social Media [Infographic]

Firebelly

“What’s my return on investment?” ” This is a question we know all too well at Firebelly. We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. But, that’s another blog post. It also shows that companies are increasing social media plans and budgets.

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Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.  YouTube has a series of short films about the collection. Instagram has a selection of campaign images. Pinterest features exclusive, behind-the-scenes photography from the photo shoot.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

Working for any publicly-traded is a unique experience. During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Like clockwork, we would begin each fiscal year (and each quarter) working on serving the customers. One simple word. Alignment.

Five Easy Ways to Use Google+

Spin Sucks

Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was this an answer to Facebook? Did we finally have a way around the famous opt-out process the giant social network uses? Was Google to be more kind with our private information? Or was it going to go the way of Buzz and Wave ? But it’s not a social network. Not really. Hangouts.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” It pays however to limit your tasks to a maximum at two at a time. tabs open on average.

The Impact of Mobile Web Usage [Infographic]

Mindjumpers

Tweet People walk around with small computers in their pockets. Smartphones let us share real time events and connect with each other anywhere, anytime. As As we have written in a previous post about social media mobile usage , more than half of all Facebook users are mobile. These numbers put together means that nearly 360M Facebook users check the app on their mobile device on a daily basis.

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Altimeter Report: the Convergence of Paid, Owned and Earned Media

Conversionation

Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. You probably also know that the number of media and channels has been growing for years now, often at adoption speeds we never witnessed before. In recent years, it only become clearer.

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Why are CEOs Afraid of Going Social?

SocialFish

The blogosphere is abuzz with the results of a new  CEO.com survey which looked for social media accounts for all of the CEOs of the Fortune 500, and found that 70% of CEOs are not using social media. This is from a post by Adi Gaskell on Technorati : Does it matter if CEOs tweet? argued  earlier this year  that yes, it does matter.  We provide discreet, personalized executive coaching for social.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? It’s as simple as sending a project dashboard on a regular basis to a broader team. Really. That’s the magic pill. It seems so simple yet not enough of us do it. Improving Visibility. Improving Communication. Improving Accountability. Determining Your Broader Team.

How to Measure PR and Social Media Results

Spin Sucks

I was in a meeting a few weeks ago when a junior member of the client’s marketing team was asked to tell us the company’s goals, as they relate to the things we’re trying to accomplish. Her response? “I have to look at my notes. I’m not good with numbers.” All but two did so. ” Can PR Do Numbers? And it’s no wonder. But the Industry Hates Numbers.

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11 Effective Twitter Strategies for Brands

Pamorama

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Buddy Media [.]. Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketing

How to Boost Your Number of Followers on Instagram

Mindjumpers

Tweet ??The diligent The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. Visual content allows you to quickly convey the core of your message and with the mobile shift of today’s society, instant photo sharing has become increasingly popular.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

Blippar, the UK-based augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. Fans who hold their devices up to the Budweiser logo will see a series of different experiences, such as the chance to take their picture with NASCAR driver Kevin Harvick, and behind-the-scenes video content. The only other brands currently using it in the U.S.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. INFOGRAPHIC].

Comic: The ‘Always On’ Nature Of Mobile And Social Media

SocMed Sean

Social and mobile…they go together like peanut butter and jelly. But, like anything else, too much of a good thing can be bad for you. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. Walk outside, smell the flowers, pet a cat. Cheers!

Overcome Writer’s Block Forever

Spin Sucks

Today’s guest post is written by Andy Crestodina. Take a nap. Eat a sandwich. Call a friend. Take a hot shower. Music, nature, and 99 other tips are… not in this article. This article is about the true source behind writer’s block. Herein, we reveal why we hit that wall and why, at times, we simply cannot write that next word. You haven’t prepared. My response is: ‘Grow up.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

2012 AllFacebook Marketing Conference: 5 Must-Reads

Firebelly

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions. We will be sharing some of our own thoughts on the conference later this week. Photos, Engagement Are Keys To Facebook Marketing Success. Post a picture.

Implement a Social Media Policy: Make Your Employees Brand Ambassadors

Mindjumpers

Tweet Written by Marina Guz who works as Junior Consultant at Mindjumpers. Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. What is a social media policy?

54% of Chinese Internet Users Will Buy a Brand Their Friends “Like” or Follow on Social Networks

The Realtime Report

The majority of internet users in China would buy a brand because a friend “liked” or followed that brand on a social network, according to March research by Ipsos. The report shows that social networks in emerging Asia-Pacific markets are more influential for consumers making brand decisions.  Only 18% of internet users in the U.S.

Revisiting My 3 Words for 2012

Justin Levy

Welcome to July. We are now 50% of the way through putting 2012 in the history books. Have you taken time to review your personal and professional goals? For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. As I worked through these plans, I reviewed them against the 3 words that I set out at the beginning of the year.