A recent study of Marketo brought out that a wrong chosen color for your business and logo can cost you the success in the long run. The color of a business is the first impression a future customer will discover when he hits your offer. The study found out that the right product color can influence your target audience purchasing decisions by up to 80%. The right color can make or break a business! To choose the right color is a process where you have to ask yourself how you want your business to be perceived out there? Infographic: True Colors. MORE >>

Do you want to improve visibility, communication and accountability of social media within your company? It’s as simple as sending a project dashboard on a regular basis to a broader team. Really. That’s the magic pill. It seems so simple yet not enough of us do it. Instead, we complain that there are silos or that people don’t understand that corporate social media is more than just tweeting and status updates. Improving Visibility. Improving Communication. Improving Accountability. You voluntarily are making yourself accountable to many people beyond your manager. MORE >>

Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback. However, a community manager must always consider thoroughly every piece of content before posting – using his own judgement and the guidelines. quick and easy-to-use guide to stay on track in social media. Similar Posts: Become an EdgeRank Ninja. MORE >>

My Creative Team has a weekly feature highlighting the latest information on creativity. This post selects – in no particular order – the 50 best creativity posts we have featured this year. Let’s get going: Creativity Boost #1  - Creativity is one of the key topics we discuss here at  THINKing. So, we decided to develop a series of posts that focuses on ways to boost your creativity. Today’s boost: the mindtrip. Creativity Boost #2  - Today’s boost is about an urban photo adventure to inspire your creativity, and we’d like to see examples of your work. Studies show this! MORE >>

Last week, some news came to a head. Some very disappointing news that makes me really wonder about people. new author, Ryan Holiday, has written a book called, “ Trust Me, I’m Lying.” ” And, with it, a gaggle of blog posts and articles are coming out about how reporters and bloggers have been duped by the 25-year-old claiming to be a PR professional, but who is instead a “ media manipulator.” ” Let’s Start from the Beginning. don’t disagree with the premise of his thinking. It’s easy to get sucked into those metrics. Really good. MORE >>