November, 2013

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Five steps to viral video success

Sherrilynne Starkie

'Want your video to go viral, but not sure how? Follow these five easy steps: 1. Make it entertaining. 2. Make it informative. 3. Make it funny. 4. Make it useful. 5. Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. YouTube introduces trends. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Viral Videos.

Video 386
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Pinning Your Way to the Top

Harp Interactive

'Categories: Blog , Pinterest , Social Media Marketing Tags: branding , how brands use pinterest , Pinterest , Social Media Marketing As one of the fastest growing social media platforms in the world, Pinterest has quickly become a dominant player to reach audiences in rapidly growing demographic segments for many brands. Pinterest has over 70 million users worldwide and continues to grow at an impressive pace.

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Social Media Comic: The Technophobe

SocMed Sean

'Anyone else run into technophobes in their digital lives? You know…the one who never wanted to be on “the Interweb” or thinks that “the YouTube” is just about cats on skateboards? Funny how those same people who dismissed email and mobile phones are now seen carrying smartphones, tablets and sending pics of their vacation via GMail.

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What Grandma Can Teach You About Social Media Marketing

yMarketingMatters

'My grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect. She taught us how to embrace our unique personalities and talents, but to be polite, thoughtful, and considerate at the same time. Grandma showed us to pay attention to details and she never forgot to say please and thank you. . With her help, we learned the value of writing hand-written thank you notes and even today, I still write those knowing that they are a rarity in an age of e

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Increase Your Morning Productivity by Starting the Night Before

Justin Levy

'If you’re like me, how you start your day usually provides the foundation for how the rest of your day will go. Sure, things inevitably come up which can steer the day in a different direction. By developing a morning routine and accomplishing your most important tasks first thing in the morning, you ensure that even if the day throws you a curve-ball, that you’re still moving ahead on your priorities and various projects.

Products 259
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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.

Loyalty 243

More Trending

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This Week in Social Media: Top Stories

Harp Interactive

'Categories: Blog , SEO , Social Media Marketing , Twitter Tags: content marketing , hummingbird , marketing tips , social media , social media 2014 , social media tips , Twitter Busy week? Not to worry — we’ve got you covered! Here’s a short roundup of social media news, tips and updates from Harp Social for the week of October 28 – November 1.

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My Beautiful Broken Brain

Mindjumpers

'A couple of months ago, while working on a project in London, I ran into a devastating and at the same time a truly remarkable and life confirming story: the story of Lotje and her beautiful broken brain, which is now turning into a documentary. It’s going to be an inside view to a remarkable story about the journey and the will of a young women after being struck by a brain tumor.

Film 227
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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

'It’s probably the most common problem faced by bloggers and social media users. What am I going to say? What can I post that is topical, interesting and valuable? The problem usually starts before you begin publishing content online. Most people feel that blogging is only about writing blog posts and social media is only about posting updates. Stoked with enthusiasm and lots of great ideas, they start blogging and tweeting away.

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The Reality of Social Currency

Direct Marketing Observations

'One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group.

Loyalty 226
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Stop Making Yourself Feel Guilty After the Holidays

Justin Levy

'Did you eat until you could barely move? Great job! Did you wake up feeling guilty this morning? Stop. It is important that you don’t make yourself feel guilty for enjoying the holidays with your family and friends. There are only a few times per year that you have a large holiday dinner, with Thanksgiving being the largest feast of them all. Enjoy these chances to spend time with your friends, family and those closest to you.

Delicious 223
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Let’s make LinkedIn endorsments smarter

Sherrilynne Starkie

'It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. It makes me smile each time I receive a notification that someone I know and have worked with pays me the compliment of giving me an endorsement. But still, I have to say that LinkedIn endorsements are pretty much meaningless.

LinkedIn 278
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Public Relations And Social Media Q&A With IUPUI Professor Bruce Hetrick

Firebelly

'One of the reasons I loved going to IUPUI was because we had relevant professors. And by relevant, I mean they had real life experience in their fields and provided us with actual examples that helped propel our learning. One professor who made an impact in my life and the lives of others is Bruce Hetrick , who always stands out in my mind as one of the most professional and passionate individuals I have ever met.

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The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

'By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people

Twitter 186
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Use Facebook for your Business to Get Results

yMarketingMatters

'As promised in my blog on Which Social Media Channels Should I Use For My Business? , I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26 billion people using the site, 699 million (updated for October) active users each day, and generate up to 645 million local business page views per week.

Facebook 237
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The Biggest Social Media Story of 2013

Direct Marketing Observations

'Remember this? It’s one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013. Remember this because it will be the social media headline of 2013… To quote The New York Times : What business makes no money, has yet to pass its third anniversary and just turned down an offer worth billions of dollars?

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A Day to Be Thankful

Justin Levy

'For the first several years of my life, I didn’t celebrate any holidays, including Thanksgiving, since I was raised a Jehovah’s Witness. After a few unfortunate events, we left and, as a result, began celebrating holidays. There was one catch though: we were poor. Growing up below the poverty line meant that our Thanksgiving meal was either a pre-cooked delivery or we went somewhere that was serving dinner to those less fortunate.

Travel 210
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Corporate social responsibility all year round

Sherrilynne Starkie

'The holidays are upon us; it’s a time of good will towards men, kindness and giving. Being a good corporate citizen and support of community causes comes to the fore at this time of year. This could be seen as a cynical ploy to gain publicity in order to ingratiate a brand or organization with customers at a time when they are feeling a little generosity in their hearts.

CSR 276
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Do You Have FOMO Syndrome?

Firebelly

'In a world full of acronyms, I have to admit even I can’t keep up. If you just figured out what YOLO means (You only live once) then here comes another acronym to confuse you with, FOMO. And FOMO, which stands for fear of missing out, is not just an acronym but is also considered a syndrome that many of us face every day. An article from mashable.com revealed 56% of social media users suffer from FOMO.

News 183
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How to Boost Reach, Attendance and Engagement for Your Next Event?

Atom Thought

'Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers. Our sister organization- dotConverse, handled the ORM and Social Media account for Lemp (post the fiasco) where it would promote the weekly gigs and a few big events like the Chennai Express.

Eventful 178
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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

'It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say? What can I post that is topical, interesting and valuable? Stoked with enthusiasm and lots of great ideas, they start blogging, posting and tweeting away. But that’s like hopping into a car and expecting to drive forever.

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Children and Social Media Project

Direct Marketing Observations

'I’m starting a new project. I have no time to really be doing this but it means that much to me; and I know it will have an impact, so I’m doing it. First the backstory. It started with an email I sent to the superintendant of our school system. It went unanswered. Here’s a few excerpts: Dear _ It’s been awhile since we last talked, the most recent being when we held a social media summit meeting in your office with some of the other “social media” people in

Project 175
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Shut Down Work Apps at Night to Improve Work-Life Harmony

Justin Levy

'Are you having trouble achieving the proper work-life harmony? If your primary machine is a laptop, then you are likely using it for your work and personal apps. This means that most of the time you have a blend of apps and websites open. You might have Outlook, Twitter, PowerPoint, Gmail, Facebook and more open at the same time. As the lines between work and life have become increasingly more blurred, it can be hard to escape work especially if your work is blended such as managing a Facebook

iPad 208
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Video: content marketing conference presentation

Sherrilynne Starkie

'I was asked to speak at the UA Canada national conference in St John’s Newfoundland a few months ago. The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. Here’s a couple of short clips of my presentation: Related posts: Picking up an IABC Canada Silver Leaf Award.

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Sorry Selfies, No One Wants To See You!

Firebelly

'For those of you that love #SelfieSaturday, and taking photo shoots of yourself in general, I’ve got some bad news: no one wants to see those pictures! Leave it to illustrator John Kovalic of Dork Tower to demonstrate why, now matter how many different filters you use, your selfies are not as great as you think they are.

Instagram 173
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Social Networking Stats: 70% of Snapchat Users Are Women, #RLTM Scoreboard

The Realtime Report

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: over 218 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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App of the Week Helps You Manage Expenses

The Social Media Incubator

'Are you sick and tired of expense reports? This week’s App of the Week helps you capture receipts, track time and mileage, business travels and manage expense reports. Expensify is a free app that has been acknowledged as one of the best apps for expense reporting. So what exactly can the Expensify app do for you? Easy receipt capture. Take a picture of your receipt and you can throw it away. .

Banking 151
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13 Ingredients in the Perfect Social Media Contest

Convince & Convert

'Original image from BigStock.com. With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. In addition to smart use of visuals (see our “ Social Media Image of the Week ” blog series for inspiration), businesses often turn to social media contests and promotions to stir passion and activity within their online audience.

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Don’t Focus on the Upcoming Year’s Predictions

Justin Levy

'It’s that time of the year when predictions begin dominating the content that is being shared. I predict you are about to read some predictions. — Jeremiah Owyang (@jowyang) November 30, 2013. While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year.

Upcoming 189
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Blog Visits Increase Despite No Tweeting

Ari Herzog

'The above subject says it all. The below graphs and data from Google Analytics say the rest. Phil Gerbyshak asked me to provide background to my last post on Twitter that occurred October 17, wondering if that action had any impact on blog visitors. These are unique visitors from October 19 to November 18. These are unique visitors from September 19 to October 18.

Quantcast 161
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Apple and Firebelly: How These Two Opposites Go Hand In Hand

Firebelly

'One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. Having worked at both places, the first similarity I’ve discovered is the use of technology. While Apple creates the software and hardware, Firebelly employees creatively put them to use for design and management purposes.

Apple 173