Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself.

Policies 419

Policies Resources Liveworld Social Media 419

Harp Interactive

JULY 13, 2010

Why is it so important to be # 1 (beside the fact that no one remembers #2)? According to information leaked on AOL (AOL results are fed by Google): #1 position on Google search results page is worth 8.5 times more than #5 position. This, in terms of clicks, time spent on page leading to proportionate increase in leads, conversions and so on. The first five results attract a whopping three quarters of the total clicks!

Google 362

Google Hubpages Tips SEO 362

Almost Savvy

JULY 15, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Just Because We’re Social Networking “Friends&# Doesn’t Mean I’ll Go To 3rd Base With You Posted by Irene Ko

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Techipedia: Tamar Weinberg

JULY 29, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Personal , Social Media > The Audacity of Free: The Products and Services Edition The Audacity of Free: The Products and Services Edition by Tamar Weinberg on July 29, 2010 Share Last year, Chris Brogan coined the phrase “the audacity of free&# to refer to the entitlement his “friends&# feel they have about getting free entry into conferences that he and his team sp

Products 267

Products Consultant Price Social Media 267

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Adam Cohen

JULY 12, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 12 JUL 10 Reasons Market Research is Critical to Social Media Posted by: adam / Tags: Advertising , Advertising and Marketing , Forrester Research , Market research , Marketing , Social Media , Social media marketing / Comments: View Comments I continue to be surprised at how many companies keep the Market Research department in some back hall

Research 265

Research Social Media Marketing Retail 265

Justin Levy

JULY 18, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are We Addicted to Interruptions? Written on July 18, 2010 by Justin Levy in business , communications , productivity , video 5 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Meeting 256

Meeting Proposal Issues Team 256

Mindjumpers

JULY 30, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Facts, The Stats And The Story About Youtube How To Align Social Media With Marketing Activities » Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories Posted by admin Jul 30th, 2010 Tweet This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger.

Marketing 251

Marketing Nielsen Forums Groups 251

Almost Savvy

JULY 12, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Social Networking Friends vs.

Social Networking 279

Social Networking LinkedIn Research Google 279

Techipedia: Tamar Weinberg

JULY 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! No, You Can’t Automate Social Media! by Tamar Weinberg on July 7, 2010 Share Over the past two years or so, social media’s increased popularity has really done something for those assuming that it’s all a “get rich quick&# opportunity.

Social Media 251

Social Media Klout Influencer Feed 251

Adam Cohen

JULY 28, 2010

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start. Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to

Badge 244

Badge Twitter Proposal Brands 244

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Justin Levy

JULY 22, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Two Faces of Privacy on Facebook Written on July 22, 2010 by Justin Levy in books , facebook , social media 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Privacy 235

Privacy Facebook RSS Feed Reader 235

Dave Fleet

JULY 28, 2010

Liam Fitzpatrick wrote a controversial post earlier this month, saying that he thought writing skills are over-rated for communicators: “To be honest I don’t think being a good writer matters – I’ve met plenty of great comms people who couldn’t write to save their lives and I know a few fantastic writers who I’d never trust to give communications advice.&#.

Skills 363

Skills Proposal Examples Study 363

Mindjumpers

JULY 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Great Infographics About Social Media 7 Steps Towards A Successful Twitter Account For Businesses » Why Zappos.com Stands Out As a Best Practice Posted by Jonas Klit Nielsen Jul 14th, 2010 Tweet Many articles and blog posts have been written about Zappos.com as a social media best practice example, but after reading the book “ Delivering Happiness ” by the Zappos.com CEO Tony Hsieh, it stands clear to me t

Nielsen 223

Nielsen Disqus Social Media Fashion 223

Almost Savvy

JULY 20, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Social Media Stats – It’s Raining Content!

Social Media 228

Social Media Content LinkedIn Lijit 228

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Techipedia: Tamar Weinberg

JULY 15, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 7 Deadly Blog Writing Sins 7 Deadly Blog Writing Sins by Tamar Weinberg on July 15, 2010 Share This is a guest post by Frank Lee. These days, many people have started a blog for hobby or business. The trouble is, with so much competition out there, your blog really has to stand out from the crowd.

Blogger 250

Blogger Engineering Flickr SEO 250

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growt

B2B 219

B2B Curation Communities Marketing 219

Justin Levy

JULY 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 12 Cloud-Based Tools to Stay Productive Written on July 23, 2010 by Justin Levy in communications , organization , productivity , technology 2 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Products 232

Products Yammer Tools SocialCast 232

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guide

Guidelines 354

Guidelines Report Facebook Case Study 354

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Mindjumpers

JULY 9, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Version 2 of Viral Success Why And How Your Employees And Business Can Become Trusted Influencers » Youtube Makes User-generated Feature Film: Life In A Day Posted by Anne Herngaard Jul 9th, 2010 Tweet Youtube is launching a global experiment to create a user-generated feature film shot in a single day.

Film 221

Film YouTube Features Project 221

Adam Cohen

JULY 19, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are regular chats on Twitter, and then there’s hashtagsocialmedia.com.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Techipedia: Tamar Weinberg

JULY 1, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Industry News > Analysis of Five Top Blogs and What You Can Learn from Them Analysis of Five Top Blogs and What You Can Learn from Them by Tamar Weinberg on July 1, 2010 Share Inspired by my recent post on How Young is Too Young? , I was contacted by 16-year-old blogger Onibalusi Bamidele who has guest-written this post.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Socialized

JULY 1, 2010

Kids of all ages are stumbling about in the social media world, making mistakes in etiquette and behavior that range from akward and embarassing to career-limiting and downright dangerous. The problem, as CNN’s Katie McLaughlin so rightly points out , is that kids are not receiving guidance in basic social skills. McLaughlin’s piece centers around Faye Rogaski, a college teacher who was appalled at the attire and attitude of some of her students: “students who showed up with ba

Skills 207

Skills Social Media Class Social Networking 207

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Justin Levy

JULY 24, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Difference Between Gifts and Choices Written on July 24, 2010 by Justin Levy in personal , video 2 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Feed Reader 223

Feed Reader RSS Creative Commons Disqus 223

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Date. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. Attensity. April 2010. DNA13. CNW Group. April 2010. Scout Labs. Lithium Technologies. May 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Mindjumpers

JULY 27, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Using Wordpress Like a Pro » Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar Look at me!

Study 220

Study Film Nielsen Disqus 220

Direct Marketing Observations

JULY 14, 2010

Brilliant, real time, impactful, measurable, social media marketing. The Old Spice Man shot YouTube videos in response to people’s Tweets. Those people consisted of some people I know like Jason Peck , Lucretia Pruitt and other we all know like Kevin Rose, actress Alyssa Milano, Justin Bateman, and Apollo Ohno who also retweeted the videos. He’s done over a 100 thus far and the effect has been nothing short of Viral Nirvana.

Mashup 205

Mashup Social Media Marketing YouTube 205

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Atom Thought

JULY 6, 2010

So how do you buy your t-shirts, or shoes? Well, you saw someone wearing a nice converse shoe, and you end up asking him -where did he get one from. Then you take your best friend and try out the shoes in the store- why did you take your best friend? Oh, because you wanted to get feedback from him on whether the shoes look nice on you or not. And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’

Buy 203

Buy Groups Groups Crowdsourcing 203

Socialized

JULY 6, 2010

So you have a blog, maybe two, a couple of Twitter feeds, a YouTube channel and a Facebook page. Your company is truly social, isn’t it? Everything on the checklist is in place. But none of these things equates to being truly social. Being social, or being engaged with consumers, is a deep cultural attitude that a company either has or doesn’t have.

Company 203

Company Feed Feedly Social Media 203

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Comments 220

Comments Disqus Social Graph Blogger 220

Dave Fleet

JULY 5, 2010

As the social media space slowly matures, we’re starting to see more and more reports released by companies offering insight into the ebbs and flows of peoples’ behaviour online. Not surprisingly, these reports are pretty popular – they possess two desirable attributes: They offer easy-to-digest, soundbite-sized nuggets of information – perfect for short-form media such as Twitter.

Statistics 332

Statistics Study Report Trends 332

Mindjumpers

JULY 21, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Popular Blog Posts About Social Media OliveWoo–The First Location-based Date Service » Foursquare Reaches 100 Million Checkins Posted by Anne Herngaard Jul 21st, 2010 Tweet Yesterday, the location-based network Foursquare hit the 100 million checkin threshold. The news of the great milestone was tweeted by Foursquare’s head of business development, Tristan Walker.

Foursquare 217

Foursquare Startup Disqus Fashion 217