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Influencer Restrictions Are Here To Stay – Social You Should Know

Ignite Social Media

While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Don’t assume that using a platform’s disclosure tool is sufficient. Avoid ambiguous disclosures like #thanks, #collab, #sp, #spon or #ambassador.

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FTC Cracks Down on Instagram, Twitter Starts to Grow | Social You Should Know

Ignite Social Media

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. In that letter, the FTC gave unambiguous direction on how to ensure disclosures were in fact “clear” and “conspicuous”.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Hosting an event is just the beginning of its life-cycle.

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How to Comply with FTC Guidelines

Convince & Convert

This disclosure is required whenever we give them anything of value , such as monetary payment, merchandise credit, product, or donations in their name. Q: Have you ever had to ask a blogger to remove or edit a post because you were worried it didn’t follow disclosure rules? This also applies to social posts !

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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Disclosure: Heidi Sullivan, this month’s featured guest, works for SBC’s client Cision. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Labor Day is September 2, so a new edition of #measurePR will be headed your way on Tuesday, September 9, 12-1pm ET.

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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) However, I’m proud to have called her “friend” long before that. Heidi Sullivan.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Editing: Spell checking, copyediting, and reviewing all visuals. Revision: Editing the content as needed to ensure accuracy and quality. This includes defining disclosure requirements for sponsored posts, understanding the legal implications of using user-generated content (UGC), keeping records of all communications, etc.

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