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Tracking Sales at Retail from Influencer Marketing

Ignite Social Media

Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele , our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales. This helps isolate the influencer marketing impact.

Retail 78
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[Research] The Influence of AI on GTM Strategies

Convince & Convert

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.

Research 143
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Free Email Marketing Tools to Save Your Valuable Time

SocialFish

Email marketing has special tools to speed up and streamline your workflow. In this article, we’ll tell you what tools are needed at every stage of email marketing. There are three types of free email marketing tools: online services; browser extensions; desktop programs. Email marketing systems that will be of use to you.

Tools 147
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How to Use Social Media for Market Research

Hootsuite

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123
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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022. This is not an easy job.

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LinkedIn Marketing Strategy: 17 Tips for 2023

Hootsuite

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. What is a LinkedIn marketing strategy? General LinkedIn marketing tips.

LinkedIn 139
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LinkedIn Analytics: The Complete Guide for Marketers

Hootsuite

LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. What LinkedIn metrics you should track depend on the marketing goals you set.

Analytics 145