Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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Social Media Strategy Brands Airlines 136

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

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Social Media UGC Reddit YouTube 98

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

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ROI B2B Social Media How To 52

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

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Education Social Media Tips HootSuite 93

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Build brand affinity.

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Social Media How To Hosting Hashtag 111

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. It’s projected to grow by almost $9.4

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Report Social Media Tools ROI 126

Firebelly

OCTOBER 9, 2013

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Part of that marketing campaign is a social media push, designed to be cool and sexy. Read all about it below.

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Health Care Social Media Insurance Hashtag 155

Social Media Strategies Summit

NOVEMBER 30, 2020

Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery.

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Products Instagram Brands How To 163

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Throughout the summer, VSCO will spotlight the submitted imagery and art across its social channels and within the Discover section of its app.

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Social Media Crowdsourcing Brands Press Release 85

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

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Report Social Media Metrics How To 52

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

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Social Media Tools Tips Policies 144

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Here’s how your team can benefit from creating and sticking to a social media approval process. Social media manager.

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Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

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Social Media Sentiment Marketing Analysis 104

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. And as a bonus, it’s extremely user-friendly.”

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Tools Sentiment Hubspot Price 84

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Document these reviews to track your progress over time, making it easier to correlate specific actions with changes in your analytics. Below is an explanation of these metrics and their importance: 1.

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Template Templates Analytics LinkedIn 52

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

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Social Media MySpace Hashtag News 111

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Metadata Flipboard Metrics 130

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar.

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Content Collaboration Project Template 82

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Naturally, they took to social media in droves to air their frustration and chastise Expedia Canada. Enter brand sentiment analysis!

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Sentiment Analysis Brands How To 52

Keyhole.co

OCTOBER 20, 2023

You must have a huge follower base to get the blue tick on Instagram Let’s debunk these common misconceptions with some facts: Nano and micro-influencers can get a verification badge on Instagram as it depends more on the authenticity of the account than having celebrity status. Use a content calendar to plan so the regularity doesn’t break.

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Instagram Badge Authentication How To 59

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Find the right influencers.

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Brands HootSuite Project Metrics 95

Sprout Social

NOVEMBER 23, 2022

And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. People trust who they know—a friend’s recommendation is the top reason people buy on social media. Internal influencers. And content is the key to reaching them.

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LinkedIn Tips Curation Training 115

Sprout Social

NOVEMBER 11, 2019

Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Translation?

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Marketing How To Authentication Discount 89

Postcron

MAY 27, 2019

The sad truth is that not all those followers are real—some people buy followers or use automated processes to exaggerate how much reach or influence they have. Hashtags are also critical, even more so on Instagram than on Twitter or Facebook, and you need to use them a bit differently. Hack for hashtags. Find your followers.

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Instagram Hashtag Influencer Collaboration 83

BeingOptimist

JANUARY 31, 2023

The truth is that determining the best moment to share content on social media can be difficult. TikTok, like many other social media platforms , has a big international user base. It also influences when you should post articles. They both have a great sense of humor, which they share on social media.

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Hashtag Film Privacy Analytics 40

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? When done right, social shopping represents a totally different experience than traditional ecommerce. Food for thought: social media for retail is all about having an omnichannel presence. Social proof. Discoverability. Source: BH Cosmetics.

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Instagram How To UGC Real Estate 130

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Here’s our full guide on how to bulk schedule social media posts using Hootsuite.

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HootSuite Features URL Template 140

Convince & Convert

MARCH 22, 2016

From March 11 to March 13, Obama dominated SXSW conversation on Twitter, with the top five most popular tweets either coming from the President, or discussing him: Furthermore, President Obama held the two top spots among SXSW influencers: POTUS aside, who else was dominating SXSW Interactive talk?

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Film Social Media Meme Hashtag 60

Hootsuite

OCTOBER 19, 2022

So this begs the question: is TikTok the new (social media) Amazon? Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Source: TikTok.

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HootSuite Trends Feed Feedly 92

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. 79% of U.S. Surveying 1,520 U.S.

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Study Social Media Marketing Research 40

Later

JUNE 2, 2019

VSCO app is a firm favorite with influencers and brands as it has lots of free presets (called filters in VSCO) to choose from. This year, many popular Instagrammers are even coming out with their own preset collections, making it easy for you to achieve the same look and feel as your favorite influencers!

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Instagram Template Templates Hashtag 70

Keyhole.co

SEPTEMBER 18, 2020

Helps You Network with Influencers. Influencer marketing is pegged to be the next big thing in marketing. Influencers are now aware of the power they hold, and thus, tend to be selective with who they engage with on a deep basis. . Most people would rather leave out their phone numbers when creating social media profiles.

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Twitter Badge How To Authentication 97

Keyhole.co

APRIL 26, 2023

Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. As a result, it has become a critical tool for businesses and influencers alike to market their products and services to a vast audience. That must be obvious!

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Template Templates Analytics Report 52

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment!

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Social Media MySpace Widget Flickr 100

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. Maintaining Consistency.

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