Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

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ROI Social Media Social CRM Survey 138

Sprout Social

APRIL 9, 2020

In the last year, Sprout’s organic social media, digital advertising and creative teams put a renewed focus on testing and built a framework to help them track, understand and improve creative results. This post 7 lessons from Sprout Social’s year of creative testing on social media originally appeared on Sprout Social.

Social Media 137

Social Media Collaboration Team Organization 137

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is the Social Selling Index?

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B2B Brands LinkedIn Groups 171

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

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Metrics Social Media CPM CPC 112

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group.

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Types Video Content Case Study 119

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

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Trends Social Media UGC Marketing 297

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Almost Savvy

NOVEMBER 23, 2009

When demo-ing new apps, all problems are explained away by “Twitter must be running slow.&# Earlier in the year I got up and spoke in front of a group of 40+ people about my blogging and job search, the the room was set up with wi-fi and there were plenty of laptops there then too. Martin Piraino´s last blog.

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Conference Microsoft Tweetdeck Lijit 249

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Writtent Blog

JULY 15, 2014

Register for our free webinar. Maybe not to a sale, but to a test drive or a free demo. One organization that does this extremely well is actually Taco Bell, whose social media content is well-known for being incredibly humorous, irreverent and on-point: Image source. Offer a webinar with extremely limited spaces.

eBook 106

eBook Sample Samples Forums 106

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps.

Social Media 118

Social Media How To Metrics B2B 118

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). This is not the case with posts where someone has been given a demo of a product. As soon as I did my credibility would be shot. Do we really want that? Cheesier [.]

Class 184

Class Blogger Issues Review 184

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. What have you seen in the social media world lately that’s excited you? (I’m

Consultant 122

Consultant Metrics Social Media Social CRM 122

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. One of the biggest pitfalls of B2B social is the bad habit of pushing hard-selling messaging.

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B2B Social Media Hashtag Press Release 137

Hootsuite

MARCH 26, 2020

But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space. For more complex topics, webinars, workshops, and courses might be a better fit. Host a laidback Ask Me Anything (AMA) on social media. Training and courses.

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Hosting Eventful Tips How To 145

Hootsuite

NOVEMBER 4, 2022

What’s more, 86% of job-seekers are using social media to research jobs. Responsible social media use for professional development and discourse should be encouraged–not dissuaded. Just pick one or two groups, and focus on them. Watch our panel webinar on employee advocacy. Request a Demo.

Company 103

Company HootSuite How To Meme 103

Sprout Social

APRIL 8, 2020

Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams. Customer Demos. This is really popular for SaaS companies especially.

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Team Tips Notification Software 118

Webbiquity SMM

MAY 31, 2022

For B2B companies, it’s the most powerful social media platform for people to reach you, follow you, and learn more about your company. Start Your Own Group on Specific Topic. There are over two million LinkedIn groups , some of them with more than a million members. Note: You can create up to ten free Showcase Pages.

B2B 244

B2B LinkedIn Strategy Marketing 244

Keyhole.co

JANUARY 4, 2022

The same logo should be displayed on all your social media accounts and the cover image should have your brand colours, fonts and overall style. Leverage LinkedIn groups. Whatever your industry, role, or goal for joining LinkedIn groups, there is no shortage of curated recommendations for the best group.

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LinkedIn How To Marketing Newsletter 130

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Oktopost

JULY 29, 2021

Successful lead nurturing campaigns deploy across multiple channels and media, including email newsletters, personalized emails, social media, paid advertisements (PPC), blog posts, and other forms of marketing content. Free trial and live-demo sign-up pages are also highly relevant. . Engage on Social Media.

B2B 165

B2B ROI Campaign Buy 165

Oktopost

JULY 23, 2020

Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). Social media posts. Targeted webinars. Product demos. Social media? That being said, it does make sense to use specific content formats at specific stages of the funnel.

Content 169

Content B2B How To Types 169

Convince & Convert

JULY 1, 2016

Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. Watch the video for a guided demo, and learn how to sign up for your own free trial (and even some Zignal swag!).

How To 113

How To Widget Trends Report 113

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Kikolani

SEPTEMBER 10, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, key takeaways from Social Media AZ, and jumping otters on kikolani.com. If you can’t get away from the crowd, learn to transform it in your head – how introverts can deal with large groups of people. The Resources Mashup.

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Mashup Resources WordPress Press Release 116

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Insurance 115

Insurance Journal Research Hashtag 115

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools. Nail Your Launch.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Get a demo.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Get a demo.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 17, 2016

Each and every episode of Marketing Marvels includes an overview and a quick demo of cutting edge marketing software that I personally recommend and endorse, only stuff that I use, and stuff that I love, I bring to you on Marketing Marvels. Let me turn up the demo here. So Conrad is going to be the requester in our demo this morning.

Project 60

Project Team Collaboration Review 60

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. But empowering other teams to tap into social for business insights and create content—for your channels or theirs—requires the right training. Proving ROI is a top challenge for social teams.

Training 113

Training Social Media Brands Policies 113

Convince & Convert

DECEMBER 30, 2015

Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Even if you can’t do one yourself, consider being a guest. Data Visuals.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Even if you can’t do one yourself, consider being a guest. Data Visuals.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

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Statistics Research Social Media B2B 219