Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

Authentication 90

Authentication Examples Class Team 90

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Engagement 60

Engagement Case Study Tips Discount 60

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet. It’s there for brand awareness.

B2B 91

B2B ROI Social Media Hashtag 91

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?

B2B 198

B2B Social Media Marketing Survey 198

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Sprout Social

APRIL 9, 2020

In the last year, Sprout’s organic social media, digital advertising and creative teams put a renewed focus on testing and built a framework to help them track, understand and improve creative results. This post 7 lessons from Sprout Social’s year of creative testing on social media originally appeared on Sprout Social.

Social Media 136

Social Media Collaboration Team Organization 136

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. And businesses are catching on.

Strategy 121

Strategy Brands Content UGC 121

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

JULY 5, 2022

Let’s dive into 15 video ideas you can use to get more views on YouTube , grow your channel and fuel your video strategy across your social platforms. Webinar presentation. Webinar presentation. Webinar-style YouTube videos were popularized by TED Talks, but your brand can use the same template to host an event of your own.

YouTube 128

YouTube Video Authentication Education 128

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Fridays at 9 a.m.,

Tourism 106

Tourism Travel Education Engagement 106

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. For example, Simpli.fi

Analytics 84

Analytics Conversation Brands Sentiment 84

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is the Social Selling Index?

B2B 171

B2B Brands LinkedIn Groups 171

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Webinars can be a powerful tool at any stage of the customer journey. You can even share them on social media.

Types 119

Types Video Content Case Study 119

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 298

Trends Social Media UGC Marketing 298

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Almost Savvy

NOVEMBER 23, 2009

When demo-ing new apps, all problems are explained away by “Twitter must be running slow.&# twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career?

Conference 249

Conference Microsoft Tweetdeck Lijit 249

Socially Sorted

DECEMBER 28, 2015

These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. 9 Magic Social Media and Marketing Tools.

Tools 75

Tools Social Media Marketing Apparel 75

Hootsuite

APRIL 1, 2020

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Tap Share to share the link on social media. If you haven’t yet, connect your social media accounts to your YouTube channel. Don’t forget social media best practices.

YouTube 145

YouTube Engagement How To Class 145

Sprout Social

JULY 1, 2021

There’s often a significant back-and-forth between the seller and the potential client where the prospective customer will read up on case studies, watch product demos and negotiate a contract. Are webinars gaining more attention than expected? Off-page SEO includes both website backlinks and social media posts.

B2B 122

B2B SEO Travel Hubspot 122

Later

AUGUST 28, 2020

Speaking of free, join us on September 23 at LaterCon — our virtual social media conference with over 25 expert speakers. Instagram Live: How-to’s & Demos. You can use Facebook Live for Q&As and demos, but you can also use it for hosting quizzes. . Get your free ticket now! . It’s a win-win. .

Hosting 84

Hosting Eventful Class Instagram 84

Writtent Blog

JULY 15, 2014

Register for our free webinar. Maybe not to a sale, but to a test drive or a free demo. One organization that does this extremely well is actually Taco Bell, whose social media content is well-known for being incredibly humorous, irreverent and on-point: Image source. Offer a webinar with extremely limited spaces.

eBook 106

eBook Sample Samples Forums 106

Convince & Convert

MARCH 18, 2013

You also need to edit, format, schedule, and send it to the appropriate blog, email list, podcast server, and social media channel. Testing plugins, demoing new products, and reading the blog posts of your peers are important duties for a Managing Editor. Recommend New Tools and Tactics.

Content 142

Content WordPress Skills Publishing 142

Social Media Strategery

NOVEMBER 10, 2011

I’ve attended many social media conferences over the years and have posted several times about my experiences at these events.While the vast majority of people I meet at these conferences are highly intelligent, ambitious, and well-meaning, I have noticed a pattern emerging among social media conference-goers.

Conference 107

Conference Meeting Sharepoint Gov 2.0 107

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Policies 93

Policies Template Templates Examples 93

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps.

Social Media 118

Social Media How To Metrics B2B 118

Waxing UnLyrical

NOVEMBER 23, 2010

This is not the case with posts where someone has been given a demo of a product. Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art. But, in my view, paying cash for a post is on another level. Do we really want that?

Class 184

Class Blogger Issues Review 184

Convince & Convert

SEPTEMBER 18, 2015

The key is to project authority on the topics you cover in your blog posts and webinars in order to bolster your credibility. He would hint at a product demo or leak a prototype to create a hype about the product before its release. A number of brands are using this strategy in their digital marketing campaigns to attract users.

Strategy 60

Strategy Content Apple Compete 60

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. New content (webinars, blog posts). Feature announcements.

Strategy 97

Strategy Marketing Case Study How To 97

agora pulse

MAY 26, 2020

In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. What Is a Social Media Landing Page?

Social Media 150

Social Media How To Discount Campaign 150

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. We’ve put together a comprehensive list of social media landing page examples and best practices to inspire you and help boost your conversions. Now, onto the good stuff!

Examples 118

Examples Social Media Travel Instagram 118

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. What have you seen in the social media world lately that’s excited you? (I’m

Consultant 122

Consultant Metrics Social Media Social CRM 122

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. One of the biggest pitfalls of B2B social is the bad habit of pushing hard-selling messaging.

B2B 135

B2B Social Media Hashtag Press Release 135