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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 144
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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

But while customers use its grills for cooking delicious food, Weber’s research revealed a lack of emotional connection to the brand: people saw their grill as a tool rather than an exciting, creative element of the food prep process.

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Think about what you publish and write from a perspective that can be appealing to the media. Reporters also have less time than ever to make thorough research on a given topic and therefore they might appreciate content that makes their job easier. Develop social news backgrounders.

Netvibes 218
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#SocialPR Spotlight: Dawn Buzynski

Waxing UnLyrical

You would be surprised how often campaigns fall flat because marketers jump to the tactical execution and don’t do the upfront research planning and strategy. Sounds magically delicious! Look for commonalities between successful campaigns and those which miss the mark. Who inspires you? My daughters.

Delicious 163
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Has Search Replaced Bookmarking?

Twist Image

There's no denying that I'm a fan of Delicious - the online social bookmarking service (I Blogged about my love for Delicious back in 2007, right here: Why del.icio.us Is Becoming My Default Search Engine For Research ). publishing. Search has changed. Bookmarking has changed. What do you think? bookmarking. instapaper.

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Do Brand Characters Help or Hurt Visual Content Marketing on Facebook?

Convince & Convert

We hypothesized that Facebook image posts published by brands that include brand characters would have more shares than those image posts without brand characters, with the rationale that brand characters personify brands and will drive action from the followers on the basis of their personality, likeability, and familiarity.

Brands 152
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. It’s where you publish your smartest thoughts. Keyword Research/SEO.