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8 Popular Instagram Trends of 2020 (So Far!)

Later

If you’re an e-commerce brand looking to increase your online sales and you haven’t gotten started with Instagram Shopping yet, 2020 is definitely the year to do it. We even launched our very own IGTV series called Screen Time with Later where we recap the top trends, cultural moments, and social media news of the week!

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What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Back to social, and a retreat from media.”

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265
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Instagram Emoji Guide: Meanings, Reactions, Ideas

Hootsuite

BONUS: Want to learn more ways to wow your fans on social? Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. For example, if someone posts a funny meme, you can tap the laughing face emoji reaction instead of typing out “lol” or “haha.”

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How to Master Real-Time Content

Likeable

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. Plan ahead. Don’t do it just because other brands are.

Content 65
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Translation?

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9 Popular Instagram Trends of 2019 (So Far)

Later

Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography! In other words, stepping back from perfectly curated feeds and stepping toward the “real-er” side of social media may even help your business! . Take @aerie for example.

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