Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

SocialFish

OCTOBER 21, 2010

by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). In the midst of inexplicable tragedy, my personal definition of the social web got rocked. The American Red Cross is mentioned more than 1,000 times per day on the social web.

Ustream 162

Ustream Wiki SMS Survey 162

Writtent Blog

JUNE 21, 2013

You can significantly influence the closeness to your audience online by listening to them on social media channels, participating in relevant Twitter chats, discovering unfamiliar platforms and cataloging all the locations your audience turns for information to. What sources do you use to download the best reports and white papers?

Comments 76

Comments Influencer Marketing Statistics 76

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

MAY 12, 2016

” It can be reused for other marketing purposes, including content for your website, social media channels, and blog. ” During and after the webinar, you will collect other data from online polls and surveys. Post-Webinar Survey. But while the raw data is important, it won’t do the following-up for you.

Tips 60

Tips Survey Hosting Metrics 60

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Look within your organization for data that can be conveyed visually. Never underestimate the power of social proof.

Marketing 60

Marketing Statistics Directory Data 60

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 131

Template Templates Social Media Strategy 131

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest. Conclusion.

B2B 137

B2B Social Media Hashtag Press Release 137

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Social media channels.

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

JULY 20, 2016

Generally speaking, social media is not the place to hard sell your products and services. You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. When it comes to social media advertising , Facebook is known as the top dog. Don’t Hard Sell.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 60

Template Templates Social Media Strategy 60

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

ProBlogger

APRIL 6, 2011

how to talk, write and deal with your social media world. Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). Online surveys. Shortcuts via statistics, data and numbers.

Blogger 42

Blogger Brands Survey Cost 42

Sprout Social

FEBRUARY 14, 2022

How about growing your brand awareness and social media presence? Plus, once you have a strategy in place, you’ll be able to use data to make sure it’s working. Some common goals are listed in the image above and if you need more help, check out our social media goals template to help you. But you’re not alone.

Content 111

Content How To Marketing Template 111

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

MAY 4, 2017

We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. If you’re ready to better manage your daily social media to-do list, this checklist is what you need. GET YOUR DAILY SOCIAL MEDIA CHECKLIST: DOWNLOAD NOW.

Social Media 154

Social Media Engagement Meme Buy 154

Keyhole.co

JUNE 6, 2023

Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. It’s about building a company culture they’re proud to be part of and want to shout about on social media. So why not use them to your advantage in your B2B content marketing strategy? Then, boom.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 129

Strategy Content How To Survey 129

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Use analytics and data to make smarter decisions. Do your research. Knowing your audience is just as important as knowing yourself.

Tips 98

Tips Content Press Release Marketing 98

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Rebekah Radice

MAY 4, 2017

We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. If you’re ready to better manage your daily social media to-do list, this checklist is what you need. GET YOUR DAILY SOCIAL MEDIA CHECKLIST: DOWNLOAD NOW.

Social Media 60

Social Media Engagement Meme Buy 60

Firebelly

JANUARY 23, 2012

It is “a way to recognize and celebrate the efforts of community managers around the world using social media to improve customer experiences.”. By Jason Keath Last year, Social Fresh launched our first Community Manager report. And this year we have gathered even more data from twice as many community managers.

Communities 176

Communities Press Release Focus Group Survey 176

Josh S Peters

FEBRUARY 1, 2013

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. With 3 years of data, we are starting to see some trends, all of which look like good news for social media professionals.

Mobile 156

Mobile SEO eBook Hosting 156

Sprout Social

JANUARY 25, 2019

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Building a unique brand story on social media involves telling it through different social platforms. So how does Shinola translate their story to social media?

Engagement 109

Engagement Hotels Brands How To 109

Koka Sexton

MAY 26, 2019

Examples of lead magnets include content like e-books or white papers, promos like coupons and discounts, or even free versions of products and services. You can create a lookalike audience based on your Facebook pixel data, mobile app data, or even an existing customer database (which you can upload in csv or xlsx format).

Strategy 63

Strategy Loyalty Influencer ROI 63

Convince & Convert

MARCH 1, 2012

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Eric: It has been a pretty fun show.

Social Media 140

Social Media Hubspot Software Hosting 140

Convince & Convert

JULY 13, 2012

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Listen Now. The RSS feed is: [link]. Eric : Indeed.

Banking 113

Banking Mobile Team Social Media 113

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 19, 2017

Interactive Content: Three experts predicted greater use of interactive content like online calculators, surveys, and quizzes, as well as infographics (or interactive graphics, like this one on martech tools ) in order to keep site visitors engaged. “Marketers are increasingly data-focused and data-driven.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Sprout Social

APRIL 8, 2021

Some content, like social media, can fit into all of the areas if you create posts to do so. Let’s take a look at the various content types and how you can use them on your social media accounts. They often take already existing data in your business to make them relevant to the audience they want to target.

B2B 125

B2B Content Case Study Marketing 125

Sprout Social

AUGUST 4, 2021

If you look at the data, there are over 4 billion email users worldwide — that’s more than half of the world’s population! Email lets you integrate your marketing channels and drive traffic to other customer touch points, such as social media, landing pages, blogs, and in-person events. Gain valuable business data.

Campaign 98

Campaign Marketing Discount How To 98