Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Influencer Marketing Survey 107

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. But Personal.com takes their service a step further: not only can you control your data, you can sell it.

Data 182

Data Discount Travel Marketing 182

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 112

Sentiment Banking Patterns Hotels 112

The Realtime Report

FEBRUARY 6, 2020

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. Another major impact the digital age has had on our lives is how we’re marketed products and how businesses run marketing campaigns. If you’ve done any amount of research on modern marketing practices, you’ve probably read or heard the phrase: “content is king.”

Tips 233

Tips Marketing Resources Campaign 233

The Realtime Report

JUNE 4, 2019

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Run Targeted Marketing Promotions.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We created social personas, built by visitor data. In just 2018 alone, we created over 429 ad sets with varying targets.

Travel 102

Travel Social Media Banking Tourism 102

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. HT-NEXT : San Diego, CA (March 12-14 2018).

Travel 40

Travel Conference Tourism Forums 40

Social Media Marketing

JANUARY 26, 2012

It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. Charging stations, Boingo data ports Fort Lauderdale* FLL 120,000 2.65 Thanks, Delta!

Travel 165

Travel Social Media Airlines iPad 165

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. HT-Next : Orlando, FL (April 10-13 2017).

Travel 47

Travel Conference Tourism Hotels 47

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Bill Hartzer

APRIL 17, 2024

Moreover, TikTok’s engagement rate stands 31% higher than Instagram’s and 18% above YouTube’s, making it an invaluable arena for marketers aiming for high interaction rates. Social media managers in industries like CPG, wellness, and travel can derive specific strategies from the benchmarks detailed for their fields.

Report 87

Report Social Media Brands Social Media Management 87

Koka Sexton

NOVEMBER 9, 2022

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. Demand generation is a marketing function that focuses on building awareness, interest and desire for a product or service. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142

Marketing Class Skills Trends 142

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The data presented will be backed by a series of well-researched statistics.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. Artificial intelligence makes it possible for chatbots to “learn” how to respond to customer requests by discovering patterns in the data. As marketers, it is vital that we bridge this gap. Photo Source: Smartsheet.

Examples 185

Examples Real Estate Hotels Marketing 185

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times.

Tourism 109

Tourism Travel Education Engagement 109

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Catch all episodes here.

Startup 117

Startup Travel Insurance Apple 117

Convince & Convert

SEPTEMBER 29, 2010

I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s plastic surgeon: Adventure Travel! The Travel, Tweets, & Trends Report. The free executive summary is available here or here.

Travel 114

Travel Social Media Trends Case Study 114

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Dave Fleet

JANUARY 21, 2021

While the report itself is always immensely valuable in telling a macro picture, I’ve always found that the trust power of the report comes in the intersections of different threads of data and their implications. This year is no different. Digital is facing a trust crisis. Brands need to build trust into their digital communications.

Privacy 397

Privacy Eventful Compete Report 397

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Buffer Social

JANUARY 16, 2018

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. – Essential insights for marketers. – About the data.

Report 111

Report Data Social Media Research 111

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. And empower you to brag to your boss with data-informed confidence — you’re welcome.) Clear data. Where did this data come from? Without social media benchmarks (a.k.a. But we got you. Not sure how?

Industry 125

Industry Engagement HootSuite Analytics 125

Hootsuite

DECEMBER 8, 2022

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. The benchmark is essentially the norm for social media marketing success. Let’s look at a snapshot of some of the most important social media benchmarking data for 2023. Is 100 likes a lot or a little?

Social Media 120

Social Media HootSuite Real Estate How To 120

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Below is a list of 250+ top hashtags for various industries like fashion, travel, fitness and food. We’ve also added popular hashtags for viral and funny Reels—all relevant to brands and marketers.

Hashtag 90

Hashtag Instagram Engagement Brands 90

The Realtime Report

MARCH 29, 2021

Insurance Agencies Market? What can the insurance market expect of its prospects in the coming years, and how can insurers stay competitive? What can the insurance market expect of its prospects in the coming years, and how can insurers stay competitive? What Is the Future of. Image by Gino Crescoli from Pixabay.

Insurance 91

Insurance Policies Comparison Marketing 91

Sprout Social

JULY 6, 2022

Travel and Tourism. How we gathered the data. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Sprout for travel and hospitality: Deliver a five-star experience on social. Consumer Goods.

Twitter 106

Twitter Tourism Travel Education 106

Social Media Strategies Summit

MARCH 9, 2023

View this post on Instagram A post shared by Travel Tips & Dad Joke Hits (@tsa) As such, their meetings often focus on humor. “We’ve Mary McGuire at the City of Boca Raton, FL, relies on social media marketing thought leader Matt Navarra’s newsletter, The Geekout , to stay ahead of the curve. But our team loves it so much.

Team 187

Team How To Social Media Management Trends 187

Sprout Social

SEPTEMBER 22, 2022

You can use this data to inform your YouTube tag strategy. For example, if you’re a travel vlogger, some of your tags could be “travel,” “vacation,” or “trip.” YouTube tags are just one component of a successful YouTube marketing strategy. TunePocket. TubeRanker.

YouTube 92

YouTube Real Estate Marketing Hashtag 92

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Episode Summary.

Engagement 131

Engagement Training Apple Conference 131

Direct Marketing Observations

FEBRUARY 21, 2012

Case in point Wal-Marting Across America uses a real journalist and real photographer, and sets them up as your average Wal-Mart fans, who travel across America, park their RV at Wal-Mart parking lots and hang and blog. We were all about doing first and thinking second. Look at how long it has taken us to get over big numbers!

Data 197

Data Social Media Radian6 ROI 197

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 101

Conversation Strategy Social Media Marketing 101

The Realtime Report

MAY 22, 2023

Social media marketing tools are necessary for any business to maintain a healthy public image and engage with customers. Push Notifications and Alerts Push notifications are a newer digital marketing channel that has shown to be a very efficient tool for user engagement, retention, and retargeting. They are not without obstacles.

Platform 91

Platform Engagement Loyalty API 91

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 27% of marketers are already using Pinterest. Travelers are 2x more likely to use Pinterest.

Statistics 111

Statistics Marketing Travel Buy 111

Sherrilynne Starkie

FEBRUARY 15, 2018

Must-know info for marketing communications pros. This feature will soon appear on job listings and will show an estimated or expected salary range for the role, based on data from the 546+ million members and employers. Suggested lists could be places you'd like to travel to or a simple to-do for the day. followers .

Analytics 249

Analytics Report Google Notification 249