The Realtime Report

FEBRUARY 6, 2020

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. Another major impact the digital age has had on our lives is how we’re marketed products and how businesses run marketing campaigns. If you’ve done any amount of research on modern marketing practices, you’ve probably read or heard the phrase: “content is king.”

Tips 233

Tips Marketing Resources Campaign 233

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 105

ROI Influencer Marketing Survey 105

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

APRIL 12, 2023

That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? So before we dig into analytics, let’s first identify different types of hashtags that you can use. Enter Instagram hashtag analytics! Is this worth the drill?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

The Realtime Report

JUNE 4, 2019

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Run Targeted Marketing Promotions.

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Hotels Tips Marketing Affiliate marketing 161

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Hashtags are also excellent targeting and analytics tools. Dig into original research and analytics to find out key characteristics of your potential customers.

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Hashtag Instagram Engagement Brands 89

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. HT-NEXT : San Diego, CA (March 12-14 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. HT-Next : Orlando, FL (April 10-13 2017).

Travel 47

Travel Conference Tourism Hotels 47

Sprout Social

SEPTEMBER 22, 2022

You can use this data to inform your YouTube tag strategy. To track these metrics, you can use YouTube analytics. To access YouTube analytics, click on your profile picture on the YouTube homepage. Choose YouTube Studio , then click Analytics in the left menu. Here are a few YouTube tags generators to try: Rapidtags.

YouTube 91

YouTube Real Estate Marketing Hashtag 91

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times.

Tourism 108

Tourism Travel Education Engagement 108

Direct Marketing Observations

FEBRUARY 21, 2012

Case in point Wal-Marting Across America uses a real journalist and real photographer, and sets them up as your average Wal-Mart fans, who travel across America, park their RV at Wal-Mart parking lots and hang and blog. We were all about doing first and thinking second. Look at how long it has taken us to get over big numbers!

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Data Social Media Radian6 ROI 197

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. Embrace multi-platform analytics Gone are the days of siloed social strategies. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. Embrace multi-platform analytics Gone are the days of siloed social strategies. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 13, 2023

Most of them were based on social media and marketing. Social media and marketing? Do you have any ideas about social media marketing? But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. This is called social media marketing.

Social Media 52

Social Media Strategy Marketing Metrics 52

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

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Focus Group Groups Groups Loyalty 247

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Social Media Marketing

APRIL 11, 2013

These two, unique to PeekAnalytics, metrics provide insight into how far a message can potentially travel throughout the social-media sphere beyond its initial tweeting. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Twitter analytics'

Analytics 164

Analytics Twitter Automotive Class 164

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 103

Influencer Instagram Brands Fashion 103

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 27% of marketers are already using Pinterest. Travelers are 2x more likely to use Pinterest.

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Statistics Marketing Travel Buy 111

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

JULY 6, 2022

Travel and Tourism. How we gathered the data. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Sprout for travel and hospitality: Deliver a five-star experience on social. Consumer Goods.

Twitter 104

Twitter Tourism Travel Education 104

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.

Data 60

Data Analysis Banking Analytics 60

Waxing UnLyrical

MARCH 21, 2019

In this post from last May by John Friedman , he wrote about a job where he traveled across North America to discover a company had lost the plot of what it was doing. That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. It’s the nature of our modern world.

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Meme Training Flickr Discount 250

Idaconcpts

SEPTEMBER 2, 2014

Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Your site support usually comes with analytics or data breakdown. Business & Marketing entrepreneurs entrepreneurship Online Marketing'

Marketing 155

Marketing Virtual World Patterns Mobile 155

Keyhole.co

DECEMBER 23, 2023

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

Social Media 52

Social Media Engagement Strategy Meme 52

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. You should always aim to prove the effectiveness of your marketing campaigns.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Social Media Management 91

Social Media Management Social Media Real Estate Brands 91

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. Meet the new Airbnb for a new world of travel. ? AirCover for guests: the most comprehensive set of free protections in travel. Social analytics. Using social media analytics tools gives you a pulse on the social sphere.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Pretty radical, eh? It was really interesting.

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Radian6 Marketing Sentiment Sample 177

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. Diva Marketing : Let’s talk blogs!

Travel 75

Travel Hosting Social Media Influencer 75

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

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Examples Template Templates How To 103

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 58

Influencer Instagram Brands Fashion 58

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. Social media monitoring has become essential to any company’s digital marketing strategy. This data gives the client a good picture of how they are performing and what they can do to improve if they were falling back.

Social Media 59

Social Media Apple Trends Reputation 59