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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Google to provide training to support journalists’ election reporting. And, we see how women are leading the world of content marketing.

Content 170
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How To Implement Structured Data

Small Business Mavericks

Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. Simple, right?

Data 93
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Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out. So I set out to gather some informal data. Basically most weekdays I’d check Google News once or twice a day. National Journal 8 9.00%.

News 159
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Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. So I also compiled the total engagement counts for all of the Google+ pages. 4 TIME 109.73

News 245
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Google Humanizes Search Data. Alphabet, Google’s parent company, has more than 150,000 employees. How “Content Journalism” Drives Marketing Campaign Success. hours on social media. Image source.

Campaign 304
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The Google News Standout Tag: Does it Work?

Adam Sherk

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The primary way that it manifests within Google News is when an article in a lead story cluster is labeled “Featured.”. Does the standout tag actually work? Yes it does, but only so often.

News 213
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Citizen Journalism: Who is a Journalist Today?

Proactive Report

Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative. They’re right on Google News’ heels with 54 million visitors a month.

Journal 99