Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Tools like Sprout Social save time by crawling listening data for you. What power!

Tools 93

Tools Sentiment How To Team 93

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. When every business has the data they need to improve, we all benefit.”. Analyzing and interpreting the data is as intuitive as one would expect from Sprout. Get to your “aha!”

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Authentication Analysis Sentiment Tumblr 102

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Lube anyone?

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Research Nielsen Sentiment Facebook 107

Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. And finally, can you use Twitter as a focus group?

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Research Focus Group Survey Statistics 172

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

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Sentiment Analysis Template Templates 145

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Another way of sourcing pain points is to just ask.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

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Data Social Media Metrics Analytics 132

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Regardless, teams with social media managers are sitting on a goldmine of data and information.

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Social Media Management Data Social Media Sentiment 67

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. It continues with steps to mitigate negative sentiment. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

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Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Where there are searches, there’s valuable data. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

JUNE 12, 2023

It’s a long-term, data-driven plan for shaping every interaction your customer has with your business — from the first click to the final purchase, and beyond. Use surveys, interviews and focus groups to collect feedback. A great CX strategy aims to exceed customer expectations at every touchpoint. So, listen actively.

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Strategy How To Metrics Loyalty 133

Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. In Sprout, Listening Topics automatically backfill 30 days worth of data—perfect for topical events and trends. Once you’ve created a Topic, you can dig into valuable demographic data and information on which profiles are driving the conversation forward.

Brands 115

Brands Meme How To Advertising 115

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. This is where social data comes into play. Listening data will tell you faster than any survey can.

Examples 114

Examples Brands How To Aggregator 114

Sprout Social

NOVEMBER 13, 2019

Sure you can look at your analytics data to study customer behavior and preferences, but asking them directly provides unique insights and context. Enterprise.nxt, for instance, created a Twitter poll to understand how its followers manage their passwords. And that’s people’s sentiments and opinions.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

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Fashion Sentiment Collaboration Policies 98

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. This was not addressed in the chat.)

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