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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129
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How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. To be clear, I have no illusions that analytics data is actually cheap or easy to capitalize on. Image via BigStockPhoto.com. About the Tom Mangan: Follow @tommangan.

Data 146
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Social Media for the Boardroom

Buzz Marketing for Technology

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Without a process, your customer service team may spend more time and energy than needed to resolve issues or potentially respond in a way that could do more harm than good due to a lack of information. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. AI prompts are both an art and a science. How do AI prompts work?

Tools 101
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When AI is everywhere, invest where it counts

Sprout Social

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Business leaders: Prepare your teams for a new world of work AI will upend our relationship with software, whether you’re a marketer, a customer care agent or a data analyst.

Software 121
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Are You Measuring Your Social Media Efforts?

Idaconcpts

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis?