Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns.

Analytics 179

Analytics Social Media Tools Price 179

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Idaconcpts

SEPTEMBER 20, 2014

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis?

Social Media 166

Social Media Sentiment Cost Energy 166

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Business leaders: Prepare your teams for a new world of work AI will upend our relationship with software, whether you’re a marketer, a customer care agent or a data analyst.

Software 115

Software Training Energy Team 115

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jumping back and forth between channels is one of the biggest sources of friction marketing managers face. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Petersburg College, Women’s History Month is a source of energy and pride. Before you start planning your Women’s History Month marketing, take a long look at your business.

Social Media 114

Social Media Team Groups Groups 114

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. Young people are driving the movement.

Retail 101

Retail Trends Fashion Marketing 101

Sprout Social

FEBRUARY 6, 2023

Use the analytics feature to tailor your social media marketing strategy and prove ROI. Analyze conversations around your brand and industry to identify trends and understand sentiment. Gather data by conducting a survey, checking out competitor accounts, reading industry reports or by using a social listening tool.

Features 98

Features Social Media Curation Geotagging 98

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Social Media 62

Social Media Strategy B2B Collaboration 62

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities. Did you know that 72 million Moons can fit within the Sun?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

Conversation 166

Conversation Badge Sample Samples 166

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

Analysis 87

Analysis Social Media ROI How To 87

Sprout Social

OCTOBER 27, 2022

” You’ll also find customers using it to report service outages: Good afternoon lethal Energy, Thank you for contacting Mediacom with your concerns. This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment. Start your free Sprout trial.

Statistics 106

Statistics Social Media Brands Issues 106

Later

SEPTEMBER 1, 2020

If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! But where should you spend your energy? Wondering what the top social media platforms for SMBs are?

Platform 78

Platform Social Media Small Business Instagram 78

Twist Image

DECEMBER 12, 2013

When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads) dances cheek to cheek with earned media (getting attention via media outlets without paying for it) and owned media (websites, blogs, e-newsletters and more). The Porous Web.

Mobile 99

Mobile Newsletter Buy Brands 99

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Doing so will pull up a separate window with data specific to that Tweet. And why not?

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

OCTOBER 18, 2016

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. Running a social media contest is a popular marketing across industries. Best Practices for Collecting Customer Data. And for 34.5%

Banking 40

Banking Social Media Insurance Policies 40

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Sprout Social

SEPTEMBER 25, 2023

As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Businesses that want to increase their market share over the next few years are putting a renewed focus on their customer service offerings–and with good reason. Superior customer experiences don’t happen by accident.

Strategy 110

Strategy How To Team Reputation 110

Keyhole.co

FEBRUARY 27, 2024

A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the who’s who of the music industry and Hollywood featured on their page. But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for?

Social Media 59

Social Media Strategy Content Collaboration 59

Social Media Strategies Summit

FEBRUARY 8, 2023

Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers. This prestigious award reinforces our commitment to creating diverse, equitable, and inclusive clean energy technology. DO – Adjust your approach based on sentiment.

Social Media 200

Social Media Google Tips Template 200

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

JANUARY 19, 2024

These trends have also shaped how people market themselves, as well as products on the platform. Some popular challenges related to sustainable living include reducing single-use plastic consumption, minimizing food waste, and adopting energy-efficient practices.

Trends 59

Trends Hashtag Fashion Energy 59

Sprout Social

AUGUST 11, 2022

According to the Sprout Social Index™ , more than two-thirds of marketers anticipate investing at least a quarter of their budget into metaverse tactics over the next 12 months. Some 33% of marketers believe their brands are ahead of the curve for implementing augmented reality (AR) or virtual reality (VR) into their social strategy.

Brands 116

Brands How To Avatar Project 116

Oktopost

APRIL 10, 2023

Once upon a time – although maybe not very long ago – social media represented a budding complement to the well-formed marketing strategy. That is, of course, the crux of it: social media is practically synonymous with digital marketing and, on the list of priorities, everything else now falls dutifully behind it.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Buffer Social

MAY 12, 2022

It seems like this would help me a lot with my marketing efforts, but I’m worried that it’ll come off as robotic and inauthentic. Google Trends data for the search term ‘GPT-3. Google Trends data for the search term ‘GPT-3.’ What does “AI in Marketing” mean?

Content 95

Content LinkedIn Tools SEO 95

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. This is where social data comes into play. One company that understands this is Quest Nutrition, an energy bar brand.

Examples 111

Examples Brands How To Aggregator 111

Bare Feet Studios

MARCH 19, 2010

If your brand already has high favorable sentiment, you are ahead of the game. Most importantly IMO, make note of their concerns, collect data, and be willing to present this to your peers/bosses internally. Turns out it is cost-effective marketing too. In her case, it is an awesome brand with very high positives.

Social Media 40

Social Media Upcoming Conference Comments 40

Hootsuite

NOVEMBER 5, 2020

Data security has a huge range of applications. When government data is involved, those concerns can reach the level of national security. The goal is to make sure federal data is consistently protected at a high level in the cloud. All cloud services holding federal data require FedRAMP authorization. That’s why the U.S.

Applications 129

Applications Process Software Metadata 129

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Let’s face it – right now, America #CouldUseABeer.

Campaign 145

Campaign Social Media Travel Hashtag 145

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Later

APRIL 5, 2019

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales! How Much Does Instagram Influencer Marketing Actually Cost?

Influencer 66

Influencer Instagram Marketing Authentication 66