Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 106

Statistics Social Media Brands Issues 106

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71

Data 149

Data How To ROI Survey 149

Oktopost

JUNE 19, 2023

This is never truer than it is on social media. These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Social media is overflowing with market insights.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

Reputation 101

Reputation System Brands Knowledge Base 101

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. AI prompts are both an art and a science. How do AI prompts work?

Tools 96

Tools How To Sentiment Training 96

Socialmedia.biz

JANUARY 25, 2019

Social media, across the globe, has made it significantly easier for people to voice their political opinion, discuss issues that plague the society, cause an uproar around causes that matter, and hold the decision-makers accountable. Foreign Interference. In the 2016 U.S. Do they listen, ignore, or go as far as to block them?

Social Media 85

Social Media Exercises News Sentiment 85

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media?

Analysis 87

Analysis Social Media ROI How To 87

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! But where should you spend your energy?

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Business leaders: Prepare your teams for a new world of work AI will upend our relationship with software, whether you’re a marketer, a customer care agent or a data analyst.

Software 115

Software Training Energy Team 115

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. View visual data and insights on any topic. Key features.

Influencer 110

Influencer Tools Marketing Software 110

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

MAY 26, 2020

And yet it did, despite leadership in industries like aviation, transportation, healthcare and energy. Most major news outlets now even have social media pages, with government entities quickly following suit. Especially in the era of COVID-19, vetting information is critical for a strong social strategy.

Marketing 140

Marketing Class Skills Trends 140

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Stories about the rainfall. Stories about the rainfall.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

OCTOBER 18, 2016

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. Running a social media contest is a popular marketing across industries. Best Practices for Collecting Customer Data.

Banking 40

Banking Social Media Insurance Policies 40

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. Young people are driving the movement.

Retail 101

Retail Trends Fashion Marketing 101

Keyhole.co

FEBRUARY 27, 2024

A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the who’s who of the music industry and Hollywood featured on their page. Here’s a lowdown of their social media accounts: Instagram: 11 million Facebook: 23 million Twitter: 14.2 Let’s find out.

Social Media 59

Social Media Strategy Content Collaboration 59

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 200

Social Media Google Tips Template 200

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. The value of social listening.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Twist Image

DECEMBER 12, 2013

The holy trinity of balance is one that most brands struggle with, as they so easily fall back on paid media as the best way to garner attention, build interest, create desire and get consumers to buy from them (and stay loyal). It''s not one that stores every little bit and byte of data. earned media. media outlet.

Mobile 99

Mobile Newsletter Buy Brands 99

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. And why not? You Can’t Measure What You Don’t Understand.

Metrics 40

Metrics Twitter Comparison Report 40

Bare Feet Studios

MARCH 19, 2010

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. So let’s deconstruct this a little bit to create some ease and markers on the social media roadway.

Social Media 40

Social Media Upcoming Conference Comments 40

Oktopost

APRIL 10, 2023

Once upon a time – although maybe not very long ago – social media represented a budding complement to the well-formed marketing strategy. It’s been less than twenty years, but the world of social media has gone through countless revolutions since then. While social media is undoubtedly a popular place to be, with some 4.2

Social Media 62

Social Media Publishing Social Media Management Platform 62

Sprout Social

SEPTEMBER 25, 2023

It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment. After all, what gets measured, gets done.

Strategy 110

Strategy How To Team Reputation 110

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Olive asked, and beer is on its way!

Campaign 145

Campaign Social Media Travel Hashtag 145

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Keyhole.co

JANUARY 19, 2024

Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. Some popular challenges related to sustainable living include reducing single-use plastic consumption, minimizing food waste, and adopting energy-efficient practices.

Trends 59

Trends Hashtag Fashion Energy 59

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. As Sprout Social President, Ryan Barretto, has said, “ Customer success is the new sales. This approach pays off.

Examples 111

Examples Brands How To Aggregator 111

Sprout Social

AUGUST 11, 2022

Even though consumers have been slower to adapt, the excitement around this new technology has skyrocketed on social media. According to Sprout Social Metaverse listening data from January 10–March 10, 2022, there was a 102% increase in conversations about the metaverse with a positive sentiment of 91% on Twitter.

Brands 116

Brands How To Avatar Project 116

Hootsuite

NOVEMBER 5, 2020

Data security has a huge range of applications. When government data is involved, those concerns can reach the level of national security. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Availability: Timely and reliable access to data.

Applications 129

Applications Process Software Metadata 129

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. When you make social media scheduling a priority, you plan for the future and stay one step ahead in an industry that changes so quickly. Social Media Scheduling Tips.

Social Media 84

Social Media How To Publishing LinkedIn 84