Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. If you look at social media from one angle, that's what it is: lots of content. What is Content Data? When we talk about listening and how people express their opinions, we're talking about working with content data. When people ask about sentiment , opinion , and complaints , they're asking about content. MORE >>

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. MORE >>

Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made.  The work follows the AMEC Barcelona Principles in 2010 and the AMEC Valid Metrics Framework in 2011 , both of which established preliminary methods for measuring social media. Steps to Achieving Social Media ROI (Social Media Today). MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add. MORE >>

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement.  The And, “sentiment&# does not mean the same thing to all people in all situations.  You You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool.  Until completely believe that having inaccurate sentiment is worse than having nothing.  Here MORE >>