Trending Sources

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment.

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only considers a small amount of the available data. Another problem with sentiment is statistical confidence in the data.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement.  The And, “sentiment&# does not mean the same thing to all people in all situations.  You completely believe that having inaccurate sentiment is worse than having nothing.  Here

Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While

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How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data? Likes. Mentions.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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The Social Media Lifecycle [Infographic]

Pamorama

The purpose of any piece of data you use in your business is to help you make better decisions. Whatever the case, data is supposed to help you make those decisions faster while getting better results. If you really want to get results from social media, it begins with creating a process. What Social Media ROI is , how to think about it, and ways to measure it.

Are You Measuring Your Social Media Efforts?

Idaconcpts

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Some of the most popular metrics are reach, engagement, competitive data, and sentiment.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time.

How To Gain Value From Social Media Feedback

Mindjumpers

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right.  Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. They make a…well, you get the idea.

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Big Data: 5 Essential Skills for Public Relations to Master

Spin Sucks

The era of Big Data has arrived, and social media big data will be a huge trend this year. There are mountains of data and we don’t really have the skills to see what they all mean and really connect the dots. Essential Skills to Master Big Data. Following are five essential skills to master Big Data you can undertake right away. Collect Data.

Why Investors Need to Use Social Media

Convince & Convert

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements.  And that’s precisely where social media comes in. The Impact of Social Media.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. It would be great to be able to measure sentiment of tweets. .

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. You should, too.

Working with Social Media Data: Content

Net-Savvy Executive

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. If you look at social media from one angle, that's what it is: lots of content. What is Content Data? So, much was borrowed.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media

How to Use Location Data to Decode Customer Conversations

Convince & Convert

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. The amount of social data is massive, and marketers need a way to mine that data

How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 Image via BigStockPhoto.com.

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Four Metrics for Measuring Social ROI

Mindjumpers

Social media is all about interactions. Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Brand Awareness. Crowdsourcing.

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How to Gather Fan Feedback on Social Media

Convince & Convert

Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media. In the bio section on your social profiles.

[COMIC] The Critical Element Of A Successful Big Data Strategy

SocMed Sean

Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. While the promises of big data are almost too good to be true, there is a dark underside that needs to be understood. Data is raw.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.

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Not Your Mother’s Social Media Session at #Tech15

SocialFish

Come to my session!  I’ve partnered with my friend Melinda Wittstock, CEO of Verifeed , to share some of her insights from working with brands and apply those lessons to association social media. This is NOT a 101 session – hope all you seasoned association social media managers come and share your knowledge! Coming to #Tech15? Featured Mark Your Calendars

Social Media Report: Ice Creams Q2 2016

Unmetric

As a way of saying thanks for all the good times Ben, Jerry, Baskin, Robbins and I have had together, I’ve used Analyze to compare the social media performance of top ice cream brands. Jeni's Splendid Ice Creams received the highest percentage of positive Sentiment. As I was gathering data to write this (or rather, asking Analyze to do that for me), I noticed something weird.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

 . It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned.

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How Our Big Data Platform and Social Analytics API Work

Simply Measured

When you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media. For example, you might be looking at your conversions and revenue per post on Facebook year-to-date, tracking engagement on Instagram versus competitors, or analyzing post-level data for a spring social media campaign.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics. Media Monitoring. Emerging Trends.

The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge).

Stop Believing These Common Social Media Myths

Sprout Social

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. That’s why I’ve decided to bust some common social media myths that need to be put to rest. 1. Social Used to Be Free. The decline of organic reach has prompted social marketing expert after social marketing expert to state that, “social isn’t free.” After all, there was a time in the not-so-distant past when social media really was free.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, and AOL data analytics brainiacs,  the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

The sheer volume of social intelligence on the Internet is exploding. Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. edit: for clarity, this is the exact question he was asked: “Let’s say an entrepreneur is new to the whole social media thing.

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

The wealth of information available to social media marketing practitioners is staggering. Companies typically track “likes” and retweets, but they can also track things they rarely focus on: the qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative. Get help!

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. Who or what scored the data? If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported? Does the system go beyond sentiment?

Content Tagging For Better Social Media Analytics

Talkwalker SM

Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. Here are a few ways content tagging will improve the quality and the effectiveness of your social media monitoring. Prioritize Social Results and Address a Potential Crisis Quicker. Rules will help you set priorities in your assessment of social data.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And again.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. It’s up to brands to move to social to find new customers.

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Slicing and dicing your data, Brandchats will instantaneously visualize the results. ASOMO.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. The goal is not to be good at social media. The goal is to be good at business because of social media. The Pyramid of Social Media Strategy.