Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Download now.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Download them now. Data suggests that leadership at many organizations is beginning to take social media management seriously. to 23.2% , according to The CMO Survey. Download them now.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. consumers in a recent Sprout survey had seen an ad for irrelevant products or services. If your goal is brand awareness, social media can provide a goldmine of data. Analyze your product launch.

Products 136

Products Social Media FAQ Sentiment 136

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Integrate cross-channel data. We got to the heart of three critical areas, which we’ll share in this post.

Marketing 144

Marketing Committee Health Care Organization 144

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. But how does it help, you may ask? Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow?

Template 134

Template Templates Social Media Tips 134

Absolute PA

APRIL 11, 2014

This is to better understand public sentiment around the brand. ). These can be downloaded into a spreadsheet and used to form the basis of your event content. Online surveys. Creating a successful survey requires some planning and thought, that doesn’t mean is has to be a complicated, drawn out process.

Tools 94

Tools Survey Marketing How To 94

Hootsuite

FEBRUARY 24, 2023

Note: As part of the sunset, Salesforce plans to delete all Social Studio customer data. We recommend downloading your data from Social Studio soon to make migrating easier. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more. Want to go deeper? Get the Hootsuite Insights add-on.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

DECEMBER 5, 2022

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Razor Social

NOVEMBER 29, 0002

Download the PDF version for future reference! If you can’t do the analysis with the tools you can always run a survey to your audience. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Analyzes data relevant to SEO.

Analytics 89

Analytics Social Media How To Analysis 89

Pixlee

JANUARY 4, 2021

In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.” In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Hootsuite

OCTOBER 28, 2019

If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. Use this data to increase your reach.

Metrics 112

Metrics Social Media CPM CPC 112

Proactive Report

APRIL 13, 2018

That’s great data, but it’s not enough to know which channels are best. For example, a company that distributes O-rings and seals surveyed their customer base and discovered that a fair percentage of recent customers had found information about them online. What is the sentiment of those conversations? Measuring interest.

Analytics 55

Analytics Sentiment Conversation Sites 55

Proactive Report

OCTOBER 2, 2013

Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. Analyze this content and establish interests, intent,sentiment, trends, opportunities and threats. Use this data to drive your content strategy going forward. Track downloads, leads and conversions.

Marketing 66

Marketing Syndication Sentiment Survey 66

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. This sentiment can help promote a sense of cohesive culture and increase performance. Image source: [link]. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. This sentiment can help promote a sense of cohesive culture and increase performance. Image source: [link]. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzzlogix

AUGUST 22, 2017

It’s important to look at the tone of the articles that are published about your brand to gauge the sentiment. Marketing ops managers have a lot of data coming their way, but some of it is more important than others. You will need to survey customers to come up with this score. Advertising Value Equivalency. Raw Inquiries.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey. But is your social strategy up to the task? Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

OCTOBER 18, 2016

Best Practices for Collecting Customer Data. Data lies at the heart of your marketing efforts. But even when you’re not actively collecting it, financial brands still need to be aware of how they’re interacting with user data. Social platforms provide demographic data for their users. Best Practices for Social Listening.

Banking 40

Banking Social Media Insurance Policies 40

Sprout Social

FEBRUARY 18, 2021

Bots don’t just cut down on time, they also collect qualitative data and feedback. Improve customer satisfaction and sentiment. Key metrics: Positive and negative sentiment. Voice of the Customer data. When using listening for customer support, your primary focus should be on sentiment.

Metrics 141

Metrics Sentiment Analysis Issues 141

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is social media market research?

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

SEPTEMBER 25, 2023

When things are going well, you can use audience sentiment data to identify what customers are loving. Combine progress toward KPIs with qualitative data from review sites and social listening tools to paint an accurate picture of consumer sentiment. You just need to know where to look.

Strategy 115

Strategy How To Team Reputation 115

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Where there are searches, there’s valuable data. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening.

B2B 114

B2B Research Sentiment Marketing 114

Hootsuite

JULY 15, 2019

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Download the Facebook Pages Manager app to track activity, see insights, and reply to customers on the go. Facebook page apps for surveys and promotion. Create your own survey or base one off of a template.

HootSuite 111

HootSuite Facebook Template Templates 111

Hootsuite

JULY 17, 2023

Once you’ve got your finger firmly on the pulse, you can measure, manage, and optimize brand sentiment — helping the world see you for the trustworthy, authentic business that you are. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Trusted brands are successful brands.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Hootsuite

SEPTEMBER 29, 2020

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. It’s no surprise that the Altimeter survey found customers and a brand’s community to be the main audiences for social media. Source: Oracle Data Cloud. Not everyone understands social media data as well as you do.

ROI 145

ROI Social Media Tools HootSuite 145

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Share Data with Advocates. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

MAY 17, 2021

When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively. State the KPI’s objective.

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

JULY 17, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Pricing: Brandwatch offers three pricing plans.

Social Media 70

Social Media Tools HootSuite Price 70

Hootsuite

MAY 9, 2023

A 2020 Statista survey found that for every U.S. While largely outside of your control, these channels can be a good indication of public sentiment surrounding your brand. Downloadable templates, helpful guides, and valuable stats are all great ways to earn those shares. Email marketing. Educational content.

Tips 98

Tips Content HootSuite UGC 98

Hootsuite

MARCH 26, 2020

Bonus: Download Hootsuite’s annual report on government social media trends. According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Bonus: Download Hootsuite’s annual report on government social media trends.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Razor Social

APRIL 17, 2019

Download a PDF of this Guide Would you prefer to read this later? If so, download a PDF version of the AI Guide. Download PDF of Guide. For example: A machine processes data and learns from it so it can make smarter decisions about the data it will process in the future. C H A P T E R – 1. Semi-supervised.

Marketing 109

Marketing Software Data Curation 109

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Social data enrichment right in the CRM. It is cross-platform, works across devices, and even without any download.”. Social Inbox organizes online sentiments and posts into one organized dashboard.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

OCTOBER 21, 2020

According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. A survey by IDC found that 75% of B2B buyers and 84% of executives use social media to make purchasing decisions. What metrics and data will you monitor? Not only that.

B2B 98

B2B Social Media Tools Tips 98