Remove Data Remove Document Remove Marketing Remove Privacy
article thumbnail

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352
article thumbnail

Digital is facing a Trust Crisis

Dave Fleet

While the report itself is always immensely valuable in telling a macro picture, I’ve always found that the trust power of the report comes in the intersections of different threads of data and their implications. This year is no different. Digital is facing a trust crisis. Brands need to build trust into their digital communications.

Privacy 397
article thumbnail

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

Data 327
article thumbnail

When Does Online Privacy Not Matter Anymore?

Direct Marketing Observations

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? View and manage any of your documents and files in Google Drive. Depending on what your beliefs are, the bar for leveraging the usage of a service against what is indeed your personal IP and private data has either been lowered or raised.

Privacy 168
article thumbnail

How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 104
article thumbnail

GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

article thumbnail

31 free social media templates that will elevate your workflows

Sprout Social

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 105