article thumbnail

The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group. Click To Tweet.

article thumbnail

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content.

Survey 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
article thumbnail

Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel.

article thumbnail

How to Bring Humor to Community Management

Convince & Convert

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments.

article thumbnail

Your Social Listening is Broken. Here’s Why.

Talkwalker SM

Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn. Here’s why. Image recognition in action.

article thumbnail

Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Stop Guessing and Use Facebook Insights. Instead, take advantage of the Facebook formula to virally grow your audience. Curate Posts from Other People.

Blogger 141