Audiences or communities? Defining the new social media landscape
Sprout Social
AUGUST 2, 2022
The answers change as you move across platforms and through time. If you joined Facebook in the mid-2000s or Instagram in the early 2010s, your goal was probably to see what your friends were up to. Audience-based platforms feed audiences content they’ll theoretically enjoy while fine-tuning the recipe based on their reactions.
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