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Fetching Friday – 21 Marketing Links

Kikolani

Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Check out these tips and tools to help you curate wisely. Here’s a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages.

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Roundtable: How to Develop a Strategic Approach to Elevating Executives’ Social Media Presence

Ignite Social Media

In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph as we delved into key strategies to help your executive team build an authentic and effective personal brand. This can help keep things focused and approachable. For example, set aside a time or day of the week to write posts or comments.

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24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer Social

Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.). 24+ websites to find free images for your marketing. You can use images from Getty Images on your non-commercial websites for free by embedding them. CreateHER Stock.

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How to Get More Email Subscribers with Influencer Marketing

Pixlee

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. As marketers, we want our content to have the longest shelf-life possible.

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8 ways to effectively extend your Instagram reach

Sprout Social

Expanding your reach on Instagram is about much more than a brute force content marketing attack, by the way. Instagram automatically gives you the option to publish content to the likes of Facebook, Twitter and Tumblr, for starters. This also allows you to publish to both platforms without having to hop between them.

Instagram 101
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How to Get Your Social Media Audience Engaging With You Elsewhere Too

Socialmedia.biz

But savvy marketers need to remember that social media isn’t where the interaction ends. Publish a Newsletter and Promote It With Social Posts. Publishing a newsletter is a great way to cross-pollinate the two most desirable types of audiences—email subscribers and social media followers. Image source: https://curated.co/features.