Ignite Social Media

MARCH 30, 2020

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. Like most things in social media, the answer is, “It depends.” on Social Media Right? How Should We Respond to Sensitive Comments on Social Media?

Social Media 106

Social Media Marketing Discount Health Care 106

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Changes in social media message volume.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Sprout Social analyzed more than 2.9 Consumers want to talk to retailers of all sizes during the holiday season.

Retail 109

Retail Sentiment Project Instagram 109

Ignite Social Media

NOVEMBER 13, 2018

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape.

Trends 143

Trends Social Media UGC Authentication 143

Sprout Social

MAY 15, 2020

As marketers work to increase their familiarity with social data, they often encounter some common roadblocks. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. How social stacks up across industries. Engagements received on brand content.

Industry 123

Industry Real Estate Social Media Sports 123

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 116

Social Media Sentiment Survey Marketing 116

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

Guidelines 78

Guidelines Template Templates Social Media 78

Firebelly

NOVEMBER 26, 2012

Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service. Social networks fail Cyber Monday test. The 92nd Street Y in New York hopes to change that with its social media movement #GivingTuesday.

Social Media 193

Social Media Retail Foursquare Reddit 193

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull.

Fashion 52

Fashion Platform Engagement Social Media 52

Firebelly

NOVEMBER 15, 2012

Of course, she was just doing her job – perhaps with a bit more attitude than we’d expect. We know retailers that monitor complaints for their competitors, then offering those customers immediate help. Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that?

Social Media 241

Social Media Hotels Retail Airlines 241

Hootsuite

FEBRUARY 22, 2022

Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Webbiquity SMM

MARCH 18, 2011

but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. A social media strategy that’s all about “me me me!&#

Social Media 190

Social Media Retail Authentication Course 190

Firebelly

NOVEMBER 28, 2011

Below are 5 social media must-reads (all related to Cyber Monday) that we wouldn’t want you to miss. Cyber Monday Piggybacks On Social Media To Become Top Online Shopping Day. 5 Tips On How Your Brand Can Leverage Social Media For Cyber Monday. Get Social on Black Friday and Cyber Monday.

Social Media 157

Social Media Retail Statistics Feed 157

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Throughout all the major social media platforms and channels of course. Tags: branding social media Gap Gap logo. And it wasn’t pretty. The comments and reactions were, to say the least, quite emotional in a negative sort of way. What do we do? “ So.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public. Put together a professional profile.

Journal 121

Journal Social Media How To Hashtag 121

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Pinterest for Content Marketing.

Engagement 138

Engagement Retail Case Study How To 138

Keyhole.co

MAY 31, 2023

Are your results in social media the bare minimum, or should you be reaping enough? You should start measuring your social media statistics with that of the set benchmarks across your particular industry. It is the process of comparing your social media performance against your competitors’ social media performance.

Social Media 52

Social Media Strategy How To Analysis 52

Kikolani

JULY 2, 2013

Only72 is a educational package created by Rick Mulready (Inside Social Media Podcast), Adam Baker (Man vs. Debt), and Pat Flynn (Smart Passive Income). They handpicked six great courses for entrepreneurs and bundled them at a low price compared to the cost of the courses individually. What is included?

Price 131

Price Course Review Module 131

Convince & Convert

JUNE 27, 2014

And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. Social Media Number of the Week: 63% The TV is the top device of choice for FIFA World Cup viewers to follow the games, but smartphones come in second. Social media is fun, so geek out with it.

Retail 146

Retail Marketing Sports Team 146

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. on social media. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence.

Social Media 99

Social Media How To Metrics Analytics 99

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . well, library. That’s right.

Social Media 67

Social Media SMS UGC Marketing 67

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. Your videos must be interactive, transparent, innovative and topical, and the best types of social media video content blend all of these elements. They get emotional, reconnect, feel all the feelings and, of course, eat some Denny’s!

Engagement 104

Engagement Video Social Media Issues 104

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. And of course, making impulse purchases on the go. Social commerce: researching or buying products directly from social media or social media ads (see below). of total retail mcommerce sales.

Mobile 108

Mobile Retail Buy Real Estate 108

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. Astoundingly, it worked.

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking.

Social Media 148

Social Media URL Conversation Report 148

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Of course, not all businesses have a higher social purpose—or at least, not an obvious one. Lush employees are major brand advocates on social media.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 115

Brands How To Authentication Collaboration 115

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. There is no more “free lunch” in social media. Listen Now.

Social Media 145

Social Media Collaboration Class Retail 145

Buffer Social

JANUARY 3, 2024

I knew nothing about wholesale, so I turned to Google University, looked for resources online from other business owners, and took a course to learn more about trade shows. I decided to aim for smaller boutiques, cold pitching retailers via email, and spend the rest of my energy focusing on direct-to-consumer sales.

Retail 85

Retail Apparel Instagram Small Business 85

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Later, retailers adopted Black Friday. Use social media marketing to promote your sales in advance. What is Black Friday?

Strategy 101

Strategy Discount Marketing Retail 101

Socialmedia.biz

MARCH 20, 2017

B uilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? Social media and email marketing are different animals, of course. Take a look at some ways to encourage your social followers to support you through email, too.

Platform 63

Platform Social Media Retail Small Business 63