Sprout Social

MAY 15, 2020

As marketers work to increase their familiarity with social data, they often encounter some common roadblocks. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. How social stacks up across industries. Engagements received on brand content.

Industry 121

Industry Real Estate Social Media Sports 121

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull.

Fashion 52

Fashion Platform Engagement Social Media 52

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

Webbiquity SMM

MARCH 18, 2011

but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. A social media strategy that’s all about “me me me!&#

Social Media 190

Social Media Retail Authentication Course 190

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Throughout all the major social media platforms and channels of course. We recognise that we missed the opportunity to engage with the online community. Tags: branding social media Gap Gap logo. And it wasn’t pretty. How do we get out of this mess?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

JUNE 27, 2014

And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. Social Media Number of the Week: 63% The TV is the top device of choice for FIFA World Cup viewers to follow the games, but smartphones come in second. Social media is fun, so geek out with it.

Retail 148

Retail Marketing Sports Team 148

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 113

Brands How To Authentication Collaboration 113

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public. Journalists represent a community.

Journal 120

Journal Social Media How To Hashtag 120

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Pinterest for Content Marketing.

Engagement 138

Engagement Retail Case Study How To 138

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . well, library. That’s right.

Social Media 67

Social Media SMS UGC Marketing 67

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. The company reportedly made over $70,000.

Examples 92

Examples Campaign Discount Marketing 92

agora pulse

JULY 12, 2018

Did you hear the latest social media stats? So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. This is key for YouTube community building. Brand Your Channel.

Community building 90

Community building YouTube Communities Influencer 90

Kikolani

JULY 2, 2013

Only72 is a educational package created by Rick Mulready (Inside Social Media Podcast), Adam Baker (Man vs. Debt), and Pat Flynn (Smart Passive Income). They handpicked six great courses for entrepreneurs and bundled them at a low price compared to the cost of the courses individually. What is included?

Price 131

Price Course Review Module 131

Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Look within your community. Your community is comprised of your customers, superfans and partners.

Campaign 103

Campaign Content How To Influencer 103

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Of course, not all businesses have a higher social purpose—or at least, not an obvious one. Lush employees are major brand advocates on social media.

Social Media 111

Social Media Guidelines HootSuite How To 111

Social Media Strategies Summit

SEPTEMBER 9, 2022

For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. The company built a website that spells out precisely what’s in it for owners, including access to: A private Discord community. New product drops, exclusive merch, ultra-rare art, and retail deals.

Examples 177

Examples Brands Avatar Authentication 177

SocialFish

JULY 15, 2020

Make use of your organization’s social media platforms to spread the word to as many people as possible. You may also choose to teach an IT-related course on online marketing, such as using search engine optimization ( SEO). Of course, each fortune cookie comes with an inspirational and positive message. Unique $1 treats.

Delicious 130

Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

Make use of your organization’s social media platforms to spread the word to as many people as possible. You may also choose to teach an IT-related course on online marketing, such as using search engine optimization (SEO). Of course, each fortune cookie comes with an inspirational and positive message. Unique $1 treats.

Delicious 130

Delicious Eventful Committee Groups 130

Buffer Social

MAY 28, 2019

What if you had a magic wand and could make any change you wanted on social media ? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. Instagram Checkout represents a potentially seismic shift in social media.

Social Media 75

Social Media Instagram Feed Feedly 75

Pixlee

JANUARY 26, 2021

As they progress on a journey with your brand, customers reach various milestones that make them more likely to share your product on social media. 40% of consumers say that they would share an image of a delivery via social media if it arrived in unique or attractive packaging. Course Completion .

Engagement 52

Engagement Apparel Loyalty Retail 52

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Here are some tips to understand how to approach vertical social networks: 1.

Social Networking 83

Social Networking Film GPS Communities 83

agora pulse

JULY 22, 2020

Interested in expanding what your social media agency can do for your clients? Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. This works both ways of course. Shared marketing goals.

Collaboration 140

Collaboration Examples Instagram Tips 140

Laurel Papworth

JULY 11, 2012

The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. Brumby’s owner, the listed Retail? How a Facebook page might save a company in Brand disgrace! Even initials.

Social Media 94

Social Media CPI Price Retail 94

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 65

Report Atlassian Brands Sentiment 65

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

Retail 97

Retail Social Media UGC How To 97

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 128

Content Trends How To Exercises 128

Sprout Social

MARCH 16, 2021

The National Retail Federatio n forecasts the highest growth in retail spending in 17 years in the coming months as more people are vaccinated and the economy reopens. Of course, not everyone shares the same level of optimism at the thought of spring break travel. Brands are equally looking forward to real spring.

Questions 115

Questions Travel Brands Retail 115

Keyhole.co

JULY 11, 2023

In the digital age, social media like Instagram has become an influential tool for businesses to connect with their target audiences and expand their operations. Dropshipping is a business model where online retailers do not need to keep inventory or manage storage.

Hashtag 52

Hashtag Campaign Instagram How To 52

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Just because they are doesn’t mean you should be, of course, but it could be a sign that it’s worth testing. Does TikTok and the opportunities it provides align with my social media goals? Can I provide value to my audience on TikTok?

Questions 105

Questions Banking Insurance HootSuite 105

Sprout Social

OCTOBER 25, 2022

Of course, achieving that level of brand recognition is a lofty goal. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Your community knows what their friends and family like. Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Convince & Convert

AUGUST 30, 2013

Jamie van der Molen , Community Manager at Dairy Management Inc. , and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. Listen Now . Creating Transparency.

Social Media 130

Social Media Communities Retail Industry 130

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. Brand ambassadors on social media shout-out your business, show off their latest purchases and recommend you to their followers. How is a social media brand ambassador different from an influencer?

Brands 143

Brands How To Hashtag Applications 143