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Top B2B Brands on Social Media

Social Media Strategies Summit

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? 1 Hubspot is a Resource for Marketing Decision Makers.

B2B 150
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. Pricing: Brand24 pricing starts at $49 USD per month.

Tools 84
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. Slide 21: Online costs per lead are lower.

B2B 150
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The cost (sometimes) is lower. When professionals want the latest news and freshest takes on their industry, LinkedIn is the place they go.

B2B 148
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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Digital marketing has revolutionized the industry, and the job market. Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. Selective consumption is the basic principle behind inbound marketing, the philosophy made popular by HubSpot.

CPM 137
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What Bill Gates Predicted About Content Marketing

Convince & Convert

Its most intrinsic value was that it could be spread globally at little cost. Additionally, in a highly-regulated industry such as financial services, they had to be careful not to step into any legal gray areas with their content. NetLine helped Hubspot get their collection of 20 ebooks into the hands of qualified leads.

Content 60
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Dos and Don’ts for Nurturing Leads on Social Media

Socialmedia.biz

Build relationships with industry-specific social media influencers: More often than not, branded content comes across as heavily biased, so customers with purchasing intent flock online to discover recommendations and reviews about the products they’re interested in.