Direct Marketing Observations

OCTOBER 29, 2010

Does content drive conversation? Does good content drive good conversation? Tom pissed off a bunch or people when he said that social media isn’t all about conversation and you know what? Conversations are a derivative of social media. Conversations are not social media. He’s right.

Conversation 143

Conversation Content Study Social Media 143

Oktopost

MARCH 20, 2022

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Tracking customer conversations, industry trends, and influencers. Today, we’re happy to announce Oktopost’s Social Listening.

Conversation 118

Conversation Sentiment B2B Module 118

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

Social Media 234

Social Media Tips Marketing UGC 234

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Jon Loomer

FEBRUARY 13, 2023

Your Base Pixel Code We’re doing this in Google Tag Manager. If you aren’t already using GTM to manage your pixel, you’ll need to first create a tag that fires the base pixel code by itself. You’ll do this — and create your events — by creating a new tag. Create a new tag and name it.

Eventful 185

Eventful Aggregator Widget Conversation 185

Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

Groups 172

Groups Groups Tools Brands 172

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Consistency.

Content 141

Content Metrics UGC Conversation 141

Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. Conversion. Conversions are key within that bracket. What you define as a conversion may vary depending on context, but in general the term will focus you in on sales, memberships, opt-in contacts (leads) and the like.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Ignite Social Media

JANUARY 12, 2018

In this post, we’re going to give you the down & dirty on what you need to start measuring offline conversions, as well as a few cautionary tales. What Is An Offline Conversion Anyway? An offline conversion is when your customer purchases your product or service in your store.

Conversation 101

Conversation Facebook API Data 101

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content 126

Content Newsletter Research Tools 126

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

LinkedIn 92

LinkedIn Strategy Content How To 92

Pixlee

OCTOBER 16, 2020

Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Not all content is created equal. Create a unique hashtag so it’s easy to filter and sort the relevant content.

UGC 82

UGC Content Strategy How To 82

Audiense

NOVEMBER 8, 2016

A joined-up strategy will utilise all four of these channels (and others) to connect with an audience, deepen relationships and increase your overall conversion rate. The post Why we’re ditching the ‘Social Media Intelligence’ tag (and why you should too…) appeared first on Audiense.

Social Media 149

Social Media Data Sports Class 149

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Amy Porterfield

DECEMBER 10, 2020

The post #351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down appeared first on Amy Porterfield | Online Marketing Expert. But here’s the good news… a launch that didn’t meet your expectations only means that you have an opportunity to learn and improve before you launch again. […].

Conversation 112

Conversation Meeting News Marketing 112

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So.

Social Media Management 98

Social Media Management Tools Social Media Content 98

Hootsuite

MAY 6, 2024

Each social contact becomes part of a customer’s social conversation history with your brand, so you can tell at a glance whether this is their first contact with your or their 15th. Say you’ve finished your initial conversation with a customer and need to pass them on to billing or technical support for more specialized care?

Tools 79

Tools HootSuite Team Social Media 79

Jon Loomer

JANUARY 8, 2024

If Chrome detects that a website requires third-party cookies to function (difficulties loading and displaying content), you may be prompted to temporarily re-enable them. Connect the Conversions API. We’ve been talking about connecting the Conversions API ever since about 2021 with Apple’s ATT tracking opt-out.

Advertising 170

Advertising API Apple Privacy 170

Razor Social

OCTOBER 23, 2018

Creating really good quality content on a consistent basis is hard work. And…creating content that is going to perform well for you in the search engines is even harder. The amount of content produced is growing all the time. Why am I writing about content optimization? Optimize content for sharing.

Content 94

Content How To Social Graph SEO 94

Twist Image

JULY 25, 2014

Are there any real conversations happening out there? Chapman ( Amazing Things Will Happen , Content Rules , etc.) and then lunch with Ann Handley ( MarketingProfs , Content Rules and the soon-to-be released, Everybody Writes ). It''s hard to have a conversation if the main goal is to get people to buy from you.

Conversation 96

Conversation Brands Airlines Advertising 96

Sprout Social

SEPTEMBER 11, 2023

The most common application of NLG is machine-generated text for content creation. Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text. It analyzes and generates both audio and text data.

Process 106

Process Sentiment Analysis Applications 106

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Mac allows you to color code your folders using tags. I have the solution.

Project 130

Project Social Media Template Templates 130

Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. How often do users visit my brand and how do they engage with my content?

Analytics 137

Analytics Report Social Media Google 137

Twist Image

OCTOBER 4, 2012

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand).

Conversation 108

Conversation Findability ROI Advertising 108

agora pulse

APRIL 4, 2019

In this post, we’ll show you exactly how your agency can integrate content marketing and social media marketing to get your clients winning results. Some users, for example, will discover your brand by seeing your Page tagged in a friend’s post, and it catches their interest. Encourage conversation on the ad.

Social Media 107

Social Media Content Campaign Authentication 107

Buffer Social

JANUARY 23, 2024

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come. Head of Communications and Content Hailley Griffis has loved connecting with other moms.    3.

Team 103

Team How To Instagram Authentication 103

Pixlee

NOVEMBER 10, 2020

The best way to break through your audience’s content fatigue and aversion to sales-y marketing is to feature user-generated content in your emails. Because user-generated content resonates with customers in a way that traditional marketing images never will. Quickly Curate The Best Content For Each Email Type.

UGC 98

UGC Content Curation Apparel 98

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 97

Social Media Social Media Management Sentiment Collaboration 97

Later

OCTOBER 1, 2019

Wondering how to legally repost user-generated content on Instagram? If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. View this post on Instagram.

UGC 90

UGC Instagram Content How To 90

Kikolani

MAY 24, 2016

However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. Long-form content tends to rank higher and get more social shares. This is important to consider when putting together a content and site strategy of any kind.

SEO 99

SEO Conversation Mobile Sites 99

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Furthermore, understanding conversion rates helps in refining content strategies.

ROI 62

ROI Engagement Metrics How To 62

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Idaconcpts

AUGUST 12, 2010

Besides keyword targeting and ad copy, there are a number of additional factors that can be tweaked to increase PPC conversion rates: – 1. Some people may not read all the content on the page – and the call to action still needs to be visible, even if it is further down.

Conversation 131

Conversation Tips Adwords ROI 131

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products.

Examples 118

Examples Social Media Sentiment Influencer 118

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. This includes what actions people take after seeing your content and impressions over a set period. What is a creator account on Instagram?

Instagram 111

Instagram Notification Influencer Data 111

Hootsuite

OCTOBER 21, 2021

Creating great TikTok content is one thing; getting people to actually look at it is another. TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd. TikTok users add hashtags to video captions to help label their content.

Hashtag 145

Hashtag Trends Analysis Study 145

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Influencer 100

Influencer Instagram Brands Fashion 100