Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

ROI 78

ROI Strategy How To Marketing 78

Ignite Social Media

OCTOBER 24, 2022

They claim to be voted the top social media management solution due to their features, ease of use, and overall cost value. They offer multiple different products to help with everything from publishing to reporting. Social Media Publishing: A shared calendar view of all posts. Not great for larger teams.

Review 70

Review Social Media Management Price Collaboration 70

Webbiquity SMM

JANUARY 24, 2019

The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. Your schedule will be influenced by the platform you choose and the content you publish.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Instead, social marketers need to be brought into conversations early and often to support cohesive multichannel marketing.

Campaign 141

Campaign Social Media Social Media Management Team 141

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Facilitating Conversations. Image credit: CPS, Inc. The Final Word.

Platform 152

Platform Engagement Hashtag Eventful 152

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Pam Moore

NOVEMBER 19, 2018

How often should you publish content related to industry trends and hot news? Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . Social Profit Factor Training Academy and Marketing Nutz Can Help! .

ROI 60

ROI Content Training Statistics 60

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Finding and building relationships with key influencers is the key to the ROI of content marketing.

Twitter 150

Twitter Metrics ROI Social Networking 150

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Keep track of the conversations that matter most.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Inbox updates.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Pam Moore

NOVEMBER 19, 2018

How often should you publish content related to industry trends and hot news? Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . Social Profit Factor Training Academy and Marketing Nutz Can Help! .

ROI 60

ROI Content Training Template 60

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. What are UTM parameters?

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

APRIL 20, 2020

By investing in social video, brands have an opportunity to establish stronger connections with their audiences, and therefore, significantly increase their conversion rates and grow their business. At Sprout, we believe in the power of social video which is why we are excited to welcome our newest partner: Youtube.

Video 93

Video YouTube Publishing ROI 93

Mindjumpers

SEPTEMBER 17, 2012

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Similarly, 73% of brands are staying abreast of industry developments by monitoring on social media. An additional 17% plan to monitor for industry conversation by year’s end.

Survey 225

Survey Report Social Media ROI 225

Convince & Convert

JULY 17, 2017

This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. ROI, Once Again.

Marketing 103

Marketing Software ROI Analytics 103

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That requires regular monitoring of responses on your campaigns and conversations around your brand.

Tools 52

Tools Social Media Curata Price 52

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Or conversely, to keep their names out of the news.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? We can quantify the ROI.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4.

Template 94

Template Templates Social Media RFP 94

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. The tool helps you manage your social media accounts with the help of market insights. Go beyond scheduling with Keyhole 5.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business.

HootSuite 140

HootSuite Features URL Template 140

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Sprout Social

MAY 11, 2021

” In short, social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. So, why bother?

Social Media 132

Social Media Engagement Strategy Hashtag 132

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. LinkedIn is the primary social network for professionals, about 546 million , round the world. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

yMarketingMatters

JANUARY 10, 2014

92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Advertising on social media is still much cheaper that any other form of advertising, and you get a higher and much more tangible ROI. Blogging helps your social media efforts.

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Smart marketers know an audience first marketing approach is the foundation to successful digital marketing, content marketing and social media marketing programs. Successful marketing equals targeted marketing!

Template 78

Template Templates How To Training 78

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network.

Template 60

Template Templates Content Marketing 60

SocMed Sean

APRIL 28, 2017

These social media ostriches are still looking for the business justification that shows them there can be a strong ROI from engaging in social media. If you are in the difficult position of trying to convince your leadership that engaging in social media is worth the investment, we’re here to help!

Social Media 210

Social Media Advertising Issues Products 210

Sprout Social

JANUARY 2, 2019

Consider why your business has a social presence and the business goals you hope to achieve through social media. Understanding these goals and metrics will set you up for an actionable, measurable ROI. The more time your business spends creating content and publishing it, your level of awareness should ideally tick upward.

Campaign 111

Campaign Social Media Metrics Trends 111

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Intent Matters!

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Intent Matters!

Template 78

Template Templates Social Media Content 78

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. While your owned data serves as a critical input for your social strategy, it’s not telling you the whole story.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. Establishing your presence on social and responding to comments makes you part of the conversation. And don’t forget about social listening.

Features 100

Features Social Media Curation Geotagging 100

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 15, 2017

From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. How do you determine a campaign’s real social media ROI ? The social media landscape has changed from focusing on quantity and toward quality.

Social Media 105

Social Media How To Analytics Cost 105