| |  Conversation + Influence + Social Media |
| Page 1 of 19 | Previous | Next | UNSPOKEN MAY 24, 2012 Who Are The Influencers and How DO We Find Them? In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg. | WAXING UNLYRICAL APRIL 27, 2011  Influence is Not a Number But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. I’ve written before about why Klout should not be a synonym for influence , and on influence in public relations and social media … so I’m sorry if I’m boring you. | | | | | |
| DANNY BROWN JUNE 26, 2012  Social Influencers Are Dead – Long Live the Instigators Social influence. Yep, social influence – and, by association, social influencers – are a hot potato and continue to divide opinion. On the one hand, you have the likes of Klout, Kred, PeerIndex and others allocating scores to you based on your perceived influence, according to their algorithms. The Trust of the Instigator Community. | CONVERSIONATION SEPTEMBER 3, 2011 Bryan Eisenberg on Social, Conversion and Content Marketing Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customerBryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing’. | CONVERSTATIONS JULY 18, 2012 What is Your Social Media Page Saying about You? A targeted social media strategy offers big opportunities for businesses of every size. Social media can be a channel for stronger customer relationships, brand awareness and promotions. But social media can be a double-edged sword, creating both positive and negative images of your company with far-reaching effects. How to Make Your Social Media Page Say ‘We Get It’. You’re doing social media right if your page: Creates conversations : Blatant promotional updates are boring. Listen to your customers. Offer them perks. | MINDJUMPERS JUNE 28, 2012  Identifying, Understanding and Influencing Social Media Users [Infographic] Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. Social media personas. | | | | | | | |
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SOCIAL MEDIA CITIZENS | THURSDAY, MARCH 10, 2011 Interview with Social Media Influencer: Trey Pennington
He uses social media to connect with audiences around the globe. Trey helped start ten Social Media Clubs in the US, UK, and Australia and routinely speaks to groups about using social media to make connections and have conversations that lead to commerce. G: I know that you will be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. T: The explosive growth of social media affords the commercial world unprecedented opportunity. The grown ups saw social media as kids’ stuff. MORE >> -
FRESHNETWORKS | THURSDAY, NOVEMBER 25, 2010  Which tool is best at finding social media influencers?
While Social media monitoring tools are invaluable for helping with buzz tracking and for finding influencers, it’s important to take into account the importance of human analysis.The results are not just about the quantitative metrics; it’s more nuanced than that and you need someone who can understand and interpret the data according to the needs of your business. This will help you identify influencers that fit with your overarching social media strategy. Perfect for giving you an overall view of where your influencers might be located. MORE >> -
DANNY BROWN | MONDAY, JULY 4, 2011  Why the A-List Conversation Hurts Us
The ongoing conversation about the ills of the A-List produces the opposite effect than desired. Instead of creating a correction, it builds a stratosphere of influence, and creates a perception of unworthiness for the rest of the social web. In some ways the “ A-List &# conversation is fostered by leaderboard systems of top bloggers (Ad Age 150, Technorati) and influencers (Klout, Empire Avenue). This type of influence is popularity driven. Further, leaderboard influencers are not likely to create groundswells of actions. MORE >> -
JUGNOO | WEDNESDAY, SEPTEMBER 12, 2012  The State of Social Media Marketing 2012
Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Surveying 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using social media (or not), the key pain points, and where businesses are heading in 2013. Some of the key findings include: 44% of companies with social marketing budgets of $100,000 or more are using social CRM software, compared to 16% in general. MORE >> -
PAMORAMA | WEDNESDAY, MARCH 3, 2010  35 Great Social Media Infographics
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Balance Your Media Diet 7. Social Media Statistics 8. Social Web Involvement 9. When Social Media Attacks 17. The Conversation Prism 19. charts media) [.] MORE >> -
- Interview with Social Media Influencer: Tamara Littleton SOCIAL MEDIA CITIZENS | THURSDAY, JUNE 9, 2011
- 11 Myths of Social Media Marketing WEBBIQUITY SMM | MONDAY, MAY 24, 2010
- Social media and influence: Don’t forget the offline FRESHNETWORKS | WEDNESDAY, MARCH 21, 2012
- Jim Sterne on social media metrics: reach, influence, sentiment. SOCIAL MEDIA CITIZENS | WEDNESDAY, MARCH 10, 2010
- A Blog is a Better Social Media Hub Than Twitter SOCIALIZED | FRIDAY, NOVEMBER 6, 2009
- Eight Tools for Social Media Listening SPIN SUCKS | TUESDAY, OCTOBER 4, 2011
- 9 Critical Questions to Ask When Hiring a Social Media Agency PUSHING SOCIAL | WEDNESDAY, AUGUST 29, 2012
- Interview with Social Media Influencer: Tom H. C. Anderson SOCIAL MEDIA CITIZENS | THURSDAY, APRIL 21, 2011
- How Twitter Amplifies a Customer Attack PAUL GILLIN | THURSDAY, AUGUST 9, 2012
- How Social Media Has Changed Public Relations For Brands MINDJUMPERS | TUESDAY, JANUARY 3, 2012
- 4 steps to finding social media influencers FRESHNETWORKS | FRIDAY, NOVEMBER 19, 2010
- What should business be doing with the new conversation websites? AKAMAI MARKETING | THURSDAY, MAY 19, 2011
- How to Get an Influencer's Attention TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 24, 2010
- 5 things to consider when engaging social media influencers online FRESHNETWORKS | MONDAY, NOVEMBER 29, 2010
- Six Reasons Social Media Doesn’t Work SPIN SUCKS | TUESDAY, OCTOBER 25, 2011
- Seven truths about online influence SOCIALFISH | MONDAY, APRIL 4, 2011
- When does social media backscratching currency lose its value? AKAMAI MARKETING | WEDNESDAY, MAY 25, 2011
- At Some Stage the Conversation Has to Advance DANNY BROWN | WEDNESDAY, JULY 18, 2012
- Measuring Social Media ROI PAMORAMA | MONDAY, DECEMBER 21, 2009
- No Bullshit Social Media Review JOSH S PETERS | MONDAY, DECEMBER 26, 2011
- Five Ways to Create a Social Media Audit SPIN SUCKS | MONDAY, APRIL 18, 2011
- Eight Social Media Trends for 2012 SPIN SUCKS | MONDAY, NOVEMBER 28, 2011
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
- Return On Influence Can Return From Whence It Came DAVE FLEET | WEDNESDAY, OCTOBER 5, 2011
- Social Media Strategy from A to Z » Techipedia | Tamar Weinberg TECHIPEDIA: TAMAR WEINBERG | FRIDAY, MAY 28, 2010
- The Social Media ROI Debate WEBBIQUITY SMM | MONDAY, AUGUST 23, 2010
- Building A Real Twitter Community At #SXSW with Nestivity UNSPOKEN | FRIDAY, MARCH 8, 2013
- Strength of Community Supersedes Influence GEOFF LIVINGSTON | WEDNESDAY, JANUARY 12, 2011
- Social Media has a Strong Influence on SEO PUZZLE MARKETER | MONDAY, MAY 14, 2012
- Best Social Media Monitoring Tools BILL HARTZER | WEDNESDAY, MAY 26, 2010
- The Ultimate Social Media Etiquette Handbook TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, DECEMBER 10, 2008
- Using Social Media to Manage Relationships Through the Sales Funnel JUGNOO | THURSDAY, SEPTEMBER 6, 2012
- Social media for start-ups: Connect, converse and grow! MINDJUMPERS | TUESDAY, FEBRUARY 8, 2011
- 5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself JASON YORMARK | WEDNESDAY, AUGUST 8, 2012
- The Dirty Dozen Top 12 Social Media Mistakes to Avoid WEBBIQUITY SMM | TUESDAY, APRIL 19, 2011
- PR’s Biggest Mistake When Working With Influencers SPIN SUCKS | TUESDAY, APRIL 5, 2011
- 18 Social Media Use Cases: Conversation, Campaign and Community. GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010
- What’s the Best Social Media Monitoring Tool? It Depends WEBBIQUITY SMM | WEDNESDAY, OCTOBER 13, 2010
- Internet Fame and the True Impact of Influence DANNY BROWN | MONDAY, FEBRUARY 7, 2011
- What Traits Define a Social Media Marketer? TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JULY 8, 2008
- How Value Fuels Social Media Engagement JEFF KORHAN | THURSDAY, JULY 19, 2012
- The Secret Formula To Social Media Success (shhh…don’t tell) SOCMED SEAN | SATURDAY, JANUARY 21, 2012
- Changing Trends in Social Media Can Influence Your Business Model (part II) MINDJUMPERS | FRIDAY, JANUARY 14, 2011
- Interview with Social Media Influencer: Gianfranco Cuzziol SOCIAL MEDIA CITIZENS | THURSDAY, JULY 7, 2011
- As Much As I Hate To Admit It, Influencers have More Influence SOSHABLE | SATURDAY, OCTOBER 20, 2012
- How To Use Influencer Marketing To Launch A New Product THE REALTIME REPORT | THURSDAY, DECEMBER 27, 2012
- 52 Cool Facts About Social Media - Danny Brown DANNY BROWN | SATURDAY, JULY 3, 2010
- Calling Bullshit on Social Media BRASS TACK THINKING | THURSDAY, NOVEMBER 18, 2010
- The Trouble With Social Media Listening JANET FOUTS | MONDAY, APRIL 18, 2011
- Punk Social Media GEOFF LIVINGSTON | WEDNESDAY, OCTOBER 27, 2010
- Sensible Talk About Social Media Measurement PAUL GILLIN | WEDNESDAY, JANUARY 4, 2012
- Social media influence and other data Twitter doesn’t share FRESHNETWORKS | THURSDAY, NOVEMBER 18, 2010
- Traackr, social media influence and value for brands FRESHNETWORKS | THURSDAY, JANUARY 6, 2011
- Communicate the Value of Social Media to the C-Suite SPIN SUCKS | WEDNESDAY, JULY 18, 2012
- Will Celebrities Ever GET Social? UNSPOKEN | MONDAY, APRIL 23, 2012
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- 12 Reasons to Use Social Media to Grow Your Business PAMORAMA | TUESDAY, JUNE 1, 2010
- 40 Social Media Blogs You Should Be Reading PAMORAMA | WEDNESDAY, DECEMBER 16, 2009
- Why Komen Was Destined to Clash with Social Media SOCIALFISH | MONDAY, MARCH 5, 2012
- Social Media Transformation Cycles THE RELATIONSHIP ECONOMY | THURSDAY, MAY 5, 2011
- Memories of #SoMix2012 @MattHixson: Influence – Today and Beyond JUGNOO | THURSDAY, AUGUST 30, 2012
- 100+ Social Media Monitoring Tools PAMORAMA | TUESDAY, OCTOBER 12, 2010
- Is Social Media Becoming Boring? TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, APRIL 14, 2010
- The Hierarchy of Social Media SOSHABLE | MONDAY, OCTOBER 24, 2011
- A Conversation About Social Media Influence #SMSHI BARE FEET STUDIOS | THURSDAY, APRIL 14, 2011
- 48 Ways to Measure Social Media Success WEBBIQUITY SMM | TUESDAY, DECEMBER 20, 2011
- 4 Things You Need to Know About Influence BRASS TACK THINKING | FRIDAY, SEPTEMBER 3, 2010
- The Hard Questions of Social Media AKAMAI MARKETING | THURSDAY, NOVEMBER 10, 2011
- 31+ of the Coolest Social Media, Search and Web Tools of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 24, 2011
- Fear and Social Media SOCIALFISH | MONDAY, AUGUST 15, 2011
- Become Social in Social Media With Jugnoo UNSPOKEN | FRIDAY, AUGUST 10, 2012
- What “Saved by the Bell” Teaches us About Influence and Ambassadors WAXING UNLYRICAL | MONDAY, DECEMBER 5, 2011
- How Fast Company Confused Ego with Influence BRASS TACK THINKING | TUESDAY, JULY 6, 2010
- 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far) WEBBIQUITY SMM | MONDAY, AUGUST 16, 2010
- 9 Critical Questions to Ask When Hiring a Social Media Agency PUSHING SOCIAL | WEDNESDAY, AUGUST 29, 2012
- Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper] MINDJUMPERS | WEDNESDAY, APRIL 11, 2012
- 7 Advanced Social Media Marketing Strategies KIKOLANI | WEDNESDAY, DECEMBER 26, 2012
- Employee social media guidelines are useful, but internal culture is more important FRESHNETWORKS | THURSDAY, JANUARY 26, 2012
- Social Media Influence on Brand Perceptions and Purchase Rising Fast PROACTIVE REPORT | TUESDAY, JUNE 14, 2011
- Successful social media is targeted social media IMAGINE YOUR REALITY | MONDAY, OCTOBER 10, 2011
- Is Social Conversation a Myth? CONVINCE & CONVERT | TUESDAY, AUGUST 31, 2010
- GUEST POST: 3 Tactical Components to Winning Social Media Influence FIREBELLY | FRIDAY, FEBRUARY 11, 2011
- Finding the Right Mix of Conversion and Conversation Content SOSHABLE | SATURDAY, MARCH 23, 2013
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
- 10 Reasons Why Social Media Marketing Sucks… COLLECTIVE THOUGHTS | TUESDAY, NOVEMBER 20, 2007
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- Social Media is Better for Experiential Products CITIZEN MARKETER 2.1 | TUESDAY, MARCH 29, 2011
- Brand Bullying: A Tale of Ragu and Social Media SPIN SUCKS | TUESDAY, OCTOBER 4, 2011
- What Your Customers Expect in Social Media PROACTIVE REPORT | MONDAY, JANUARY 24, 2011
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