Mindjumpers

JULY 30, 2010

But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. The fact that people rely more on peer advice, the explosion of online ‘conversations’ and the increasingly public nature of word-of-mouth in a digital space, provides businesses both opportunities and challenges.

Marketing 251

Marketing Nielsen Forums Groups 251

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Oktopost

APRIL 22, 2019

An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. The YouTube ad would get 100% of the credit for that conversion. Dark social is a big issue because most social networks are closed gardens.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

NOVEMBER 15, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Social Media Stat of the Week: Only 4.2% This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

AUGUST 2, 2016

Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Or users can simply engage in the conversation happening around that hashtag. All of these examples require some sort of conversation.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. Here we are, about to unleash a slew of social media advertising statistics, and we choose to start with this one? Sorry to temporarily kill your buzz, but this statistic is important for framing the rest of this conversation.

Advertising 112

Advertising Social Media List Statistics 112

Razor Social

MAY 15, 2019

Building relationships with power influencers could also be a great way to get access to celebrity influencers as they’re likely connected with some of the bigger names in their industry. When big names in your industry talk about an event this usually creates a lot of hype online and can really boost ticket sales. Acquisition ?

Influencer 104

Influencer Social Media How To Campaign 104

Laurel Papworth

JANUARY 14, 2010

Situation: Across the industry, in 2010, Direct Online Channel sales will exceed 62% of total online hotel bookings. Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen.

Hotels 85

Hotels Tourism Travel Social Media 85

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

ProBlogger

APRIL 26, 2017

With email being such an effective method of conversion, top bloggers make sure they don’t leave any stone unturned in order to get visitors’ emails. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. Strategic use of overlays can get you additional conversions.

Blogger 53

Blogger Conversation Nielsen Study 53

Diva Marketing Blog

MAY 19, 2009

1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 30-minutes.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Industry news and trends You can also be a source of the latest news and trends in your industry. This leads to connections, conversations, and potential collaborations.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Industry news and trends You can also be a source of the latest news and trends in your industry. This leads to connections, conversations, and potential collaborations.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

MARCH 3, 2022

Calculate it on a post-by-post basis or for an entire campaign — for any social network. This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. Good engagement rates for TikTok vary between brands and industries. What does TikTok engagement mean?

Engagement 100

Engagement Tips Metrics Remix 100

Social Media Marketing

MARCH 20, 2013

Keep the self-driving cars, magic glasses, laptop, handheld OS, and Brazilian social network. Ditch the feed reader." — Pinboard (@Pinboard) March 14, 2013 Industry What's the difference between viral and spreadable content? SMMStandards is a cross-industry effort to simplify and unify the measurement of social media.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. In addition, followers that comprise your employee networks are more likely to engage with your content because people tend to trust their peers more than they trust brands.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? 4 experts on how to turn social media into sales by Social Media Today.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. .&# Not found. link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Buzz Marketing for Technology

JUNE 27, 2008

Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. He was just making conversation, but I was concerned. Features , Social Networks , Trends. I have not upgraded and dont intend to on those terms.

LinkedIn 109

LinkedIn Google Directory API 109

Buffer Social

JUNE 12, 2016

You can apply this pyramid to most other social networks, too, with a few tweaks (e.g., reporting is greater on Twitter than other networks). Create amazing things and be a leader in your industry. If you are a brand looking for more followers on social media, it’ll help to know what your followers are after.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 14, 2015

Listen to your audience on social media. Listen to Twitter chats in your industry, or point blank ask your audience a question to understand what they’re going through. There’s an unwritten etiquette for every social media network’s appropriate publishing frequency. Piggyback on your previous success.

Process 60

Process How To Team Publishing 60

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Attention: People spend a lot of time on social networks.

Advertising 40

Advertising Facebook URL Campaign 40

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Not only will you learn why I think most blogging advice is dated and ineffective, but I’ll also reveal where I believe this entire industry is heading, so you can stay ahead of the competition.

Sites 96

Sites Industry Blogger News 96