Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. It is used to derive intelligence from unstructured data for purposes such as customer experience analysis, brand intelligence and social sentiment analysis.

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Process Sentiment Analysis Applications 110

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Analyze sentiment. Assess your brand health.

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Keyhole.co

SEPTEMBER 12, 2023

That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game. Scheduling and Publishing Tools Have trouble scheduling your posts in advance?

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Social Media Management Social Media Tools Collaboration 52

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s time to start getting other departments jazzed about the power of social listening tools. .

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Tools Sentiment How To Team 93

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Hashtags can also be the beginning of conversations.

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Keyhole.co

SEPTEMBER 12, 2023

That’s where reliable social media automation tools can help you. In today’s article, we bring you some of the best social media automation tools so you can choose the right one for your business. That requires regular monitoring of responses on your campaigns and conversations around your brand.

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Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

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Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. What is competitive monitoring?

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Sentiment Metrics Analysis Trends 96

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels.

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Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it.

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Engagement Tips Loyalty Metrics 105

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

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Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. But that’s not all you can do.

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Social Media How To Metrics Sentiment 59

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

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Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 24, 2024

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations. Several had never been on a brand trip before.

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Influencer Brands Collaboration Authentication 102

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. 1 Social Media Tool Create.

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Sprout Social

JANUARY 3, 2022

With the right tool, you can easily determine the attributes of your most engaged followers. So, when McDonald’s recently got a lot of social attention via high-profile celebrity partnerships, Wendy’s kept an eye out for a chance to enter the conversation. — McDonald's (@McDonalds) August 9, 2021. ??????????????.

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Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Typically, this data is reported as positive, negative or neutral.

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Social Media Sentiment Metrics Data 78

Janet Fouts

SEPTEMBER 16, 2019

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Data from research tools like these are particularly flawed. It’s how we are listening (or not listening).

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Strategy Focus Group Sentiment Survey 111

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?

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Social Media Sentiment Survey Marketing 115

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. With Facebook, you can use the Experiments tool to run a brand survey test.

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Survey Brands Sentiment Template 92

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Knitters were often at the forefront of these complaints.

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Examples Brands Sentiment Reputation 59

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Industry/brand influencers: 60%. Company’s name: 55%. Company’s executives: 44%.

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Brands Sentiment Influencer Survey 193

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Highlights of this tool include: Track mentions across the web: Not just on social media platforms, but also forums, blogs, and websites.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. In May, conversations around Dogecoin spiked by 125% as people raced to social media to discuss its unprecedented surge in value. You just need social listening data. .

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Questions Sentiment Meme Trends 118

Janet Fouts

JULY 24, 2017

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions and the existence of our product. Data from research tools like these are particularly flawed. It’s how we are listening (or not listening) .

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

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Forums Reddit Analytics Sentiment 62

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. Consumers expect that same level of service online.

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Social Media Sentiment Data Team 124

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. It can be difficult to find influencers who are the right fit for your brand, and it is important to do the proper research to understand what conversations different influencers are already involved in.

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Influencer Strategy Sentiment Marketing 130

Harp Interactive

MARCH 31, 2010

Granted, it is a relatively new game with the rules of engagement (sorry couldn’t resist it) still evolving, but there is a sizable number of reliable tools in form of plugins and apps that can be used in combination to measure different features of social media channels. Twitter Conversation (measured in @mentions).

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Analytics Social Media Trendrr Digg 350

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to a free tool. Like every free tool out there, Google Alerts lack loads of intuitive features.

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Industry News Google Brands 52

Sprout Social

MARCH 21, 2019

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” Sentiment research. Social listening can be used in a myriad of ways for your clients.

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Sentiment Research Influencer Analysis 95

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. You can then use this information to drive online conversations, connect with your audience, and write content that actually solves their problems. The easiest way is through social media.

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Social Media B2B Sentiment How To 62

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

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Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. With social media collaboration tools, your social team can use their expertise to address questions or issues about your product or service quickly and accurately. Your social media data is also a tool for customer support teams to learn how customers think.

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Collaboration Social Media Team Sentiment 121

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

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