Convince & Convert

MAY 29, 2013

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Monitoring our customers’ conversation for key needs identifies which influencer we “make” from the first M. What factors are coming into play?

Influencer 146

Influencer Marketing ROI Hubspot 146

Buffer Social

MAY 31, 2017

We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Here’re a couple possible reasons: More than 92% of Facebook users use Facebook on their mobile every day. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

Video 111

Video Engagement Facebook Mobile 111

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Diva Marketing Blog

JUNE 10, 2012

So much of today’s conversation is about how marketers can get results from social. Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. Continue the conversation with Geoff!

Marketing 96

Marketing Radian6 Blogger Hubspot 96

ProBlogger

AUGUST 20, 2012

Kip Bodnar of HubSpot says of Flipboard , “This application and others like Pulse take information from news sources and social networks like Twitter and Facebook and display them in the form of a digital magazine, instead of boring lists of headlines like most RSS readers.”. Why not become part of their audience?

Trends 42

Trends Social Media Flipboard Tips 42

Buffer Social

NOVEMBER 30, 2016

This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. The art of using Facebook Groups. Offered by : HubSpot. Created by : HubSpot. Conversion Reports and collecting actionable insights.

Class 40

Class Skills Social Media Marketing 40

Buffer Social

OCTOBER 3, 2017

Facebook IQ conducted a study on the use of mobile messaging with 12,500 people across the world and found several promising trends among the people surveyed 3 Facebook IQ, 2016 : Sixty-three percent said that their messaging with businesses has increased over the past two years. – Ensure your site is mobile-responsive.

Hubspot 111

Hubspot Strategy Facebook Marketing 111

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. Invite people from your email list to an informal focus group on the phone. Create a Facebook group to test the idea and build initial momentum. You can learn more about email engagement campaigns via this great course at Hubspot. Work on mobile? Lunch time?

Training 20

Training Eventful Tips Analytics 20

Webbiquity SMM

FEBRUARY 10, 2015

31% included conversion rate optimization. Consumer marketing is about mobile, B2B is about content. Asked what their organization’s “single most exciting opportunity” was for 2014, 22% of consumer marketers cited mobile, while just 10% of B2B marketers concurred. 12 Mobile Marketing Statistics.

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

APRIL 5, 2017

For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. E-book: Hubspot’s Marketing Psychology Guide. Blog post: 9 Free Microsoft Excel Templates to Make Marketing Easier by HubSpot. Our list is an incomplete one. Storytelling. A/B testing. Funnel marketing.

Marketing 108

Marketing Diagrams Skills How To 108

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Marketing

NOVEMBER 29, 2012

With such ubiquity of content conversations, it should be easy, right? While my question focused on the challenge I was having, it allowed me to focus on the conversations instead. Their list was made up of Virgin Mobile, American Express, Marriott, L'Oreal and Vanguard. Not so fast. All respectable brands.

Content 167

Content Hubspot Mobile Team 167

Socialmedia.biz

JULY 26, 2018

Capitalizing on webinars or web conferencing opportunities give you a chance to talk to existing or potential customers about your business at length, share key insights, and help extend the conversation post-event to generate leads. GoToWebinar. You can integrate your CRM to manage both event creation and lead generation in one place.

Conference 60

Conference Price Hosting Meeting 60

Webbiquity SMM

JANUARY 3, 2012

” This post details a conversation she had with Craig Rosenberg about B2B website usability, effectiveness and conversion rate optimization. ” This post details a conversation she had with Craig Rosenberg about B2B website usability, effectiveness and conversion rate optimization. by iMedia Connection.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2012

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. ” Campaigns are gShift’s method for creating different keyword groups to track (e.g., gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each.

Software 140

Software Review SM2 Alterian 140

Writtent Blog

AUGUST 5, 2013

HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. Conversion Rate. Not only does email have the highest ROI of any form of marketing, it’s a rock star method of driving conversions.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Webbiquity SMM

JANUARY 9, 2012

7 Key Ways to Optimize Twitter for Search by HubSpot Blog. Tracy Gold suggests eight tactics for increasing your Twitter following the right way—gradually building a relevant group of followers by using best practices such as hashtags, retweets and replies, as well as creating and adding followers to lists.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. online users have ever used location-based applications on a mobile device , and only about 1% do so regularly. They need to cut costs.

Report 174

Report Social Media B2B GPS 174

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Use forums.

Marketing 264

Marketing SEO Case Study Small Business 264

Later

APRIL 22, 2019

For example, Fella Swim groups UGC together in an “As Seen On” series, using their own branded Instagram Stories template. Later recently teamed up with HubSpot to create a free guide to creating engaging video content for your Instagram feed, and we wanted to share Hubspot’s story with our own audience, too.

Instagram 91

Instagram UGC Tips Content 91

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. 5 strategies for a captivating social media conversation by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Sprout Social

APRIL 23, 2024

Join hundreds of conversations happening on LinkedIn by posting about trending topics, engaging with other posts, asking questions and offering unique insights and opinions. You can also join LinkedIn groups and contribute to articles to establish authority and build your network. Image source 5.

Examples 92

Examples LinkedIn Newsletter Hosting 92

Kikolani

OCTOBER 20, 2010

Mobile – you’re killing your content if it is not mobile enabled. Hubspot is a great example – they give great content, build audience trust, then pitch product in the last 15 minutes. By the time we made it to Raffels Cafe, we had a group of over 10 people. Keep it simple. How do you find writers?

Meeting 141

Meeting Ustream Flickr Guidelines 141

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Build better relationships by listening in on conversations happening around your industry, business or niche.” Manage from a desktop browser or mobile device.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? 17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. How to Build an Unbeatable Content Marketing Plan by HubSpot. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Social Media Strategies Summit

JUNE 7, 2019

The feature is highly engaging and effective at reaching consumers in the 13-34 age group. Most plan to incorporate more video into their marketing in 2019, citing shortened production timelines and ease of in-house creation as reasons why they will be able to use more video in their 2019 marketing strategies ( HubSpot ).

Trends 147

Trends Video Hubspot Marketing 147

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Enough said.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

JUNE 23, 2016

Online videos account for almost 50% of mobile traffic. According to a 2015 report by Demand Metric , 95% of executives validated that video was a valuable and important form of content, with more than 70% of respondents stating that video was a superior conversion tool compared to other forms of content. Million Words…….

Video 111

Video Tips Marketing Film 111

Buffer Social

SEPTEMBER 12, 2017

Think Growth by HubSpot: Stories, insights, & ideas to help you and your business grow. . HubSpot Marketing blog : HubSpot’s Marketing blog – attracting over 2 million monthly readers – covers everything you need to know to master inbound marketing. . Litmus blog : The latest tips and advice for email design pros. .

Curation 111

Curation Content Hubspot Startup 111

Webbiquity SMM

SEPTEMBER 8, 2010

Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices. 50% of mobile Internet traffic in the U.K More than 1.5 Report: 6.8%

Research 191

Research Social Media B2B Statistics 191

Buffer Social

FEBRUARY 16, 2017

20) 55% of people consume videos thoroughly — the highest amount all types of content ( HubSpot , 2016). 22) More than 50% of videos are watched on mobile ( Ooyala , 2016). 23) 93% of Twitter videos are watched on mobile ( Twitter , 2016). 21) 85% of Facebook videos are watched without sound ( Digiday , 2016). replies, 2.8X

Social Media 111

Social Media Video Strategy Statistics 111

Sprout Social

OCTOBER 31, 2018

Hey @Dodgers , the support group for back-to-back #WorldSeries losers meets on Tuesdays. ICYMI: Food-Allergy Friendly Options Available on Disney’s Mobile Order [link] pic.twitter.com/Uxg9zuBiWk. Monitor conversations between customers and brands. Here’s was the first result that popped up for #WorldSeries.

Twitter 96

Twitter Brands Hashtag Industry 96

Kikolani

JUNE 23, 2016

Online videos account for almost 50% of mobile traffic. According to a 2015 report by Demand Metric , 95% of executives validated that video was a valuable and important form of content, with more than 70% of respondents stating that video was a superior conversion tool compared to other forms of content. Million Words…….

Video 60

Video Tips Marketing Film 60

Webbiquity SMM

JUNE 6, 2011

|Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ Danny Brown – @DannyBrown.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Buffer Social

APRIL 20, 2017

With the acquisition of Oculus, Facebook wants to connect people beyond its mobile app but also in the virtual reality (VR). For example, you could share songs from Spotify directly within your group conversation with the Spotify bot or make a holiday booking with your friends through the Kayak bot. Messenger Discover Tab.

Marketing 111

Marketing Conference Analytics Real Estate 111

Webbiquity SMM

AUGUST 16, 2010

How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. If you want to be a success in social media, then you definitely don’t want to be part of any of these groups. The 7 Secrets of Social Media Conversion [INFOGRAPHIC] by The Unbounce Blog. **5 90+ Essential Social Media Resources by Mashable.

Social Media 200

Social Media Tools Strategy Tips 200