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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Conversational Marketing Conversational toolsets are set up perfectly for AI augmentation. But, no one is there yet. Take a look at your lead data process and look for the gaps.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” For instance, if one group makes up 50% of your business, half your social content should be aimed at them. This is a massive issue for many brands. Sound familiar?

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

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Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

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Become the Pied Piper of Community Building

Waxing UnLyrical

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Hubspot recommends creating, “blog posts, instructional videos, how-to guides, and showcasing practical examples from your customers. Engagement. Conclusion.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. The converse is true as well. Consider starting a Facebook or LinkedIn group. Want more inspiration?

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

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