Convince & Convert

MAY 4, 2010

Organizations evaluated, bought, and deployed software that everyone was supposed to use. For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. I like the way that you phrase that. Yes, there are strong parallels. Enterprise 1.0 is different.

Social Media 116

Social Media Strategy Consultant ROI 116

ProBlogger

MAY 19, 2022

In fact, a blog is just a tool for publishing and conversing online. Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. The good news is, all blog software automatically provide this feature out of the box. Podcast feed. Social media.

How To 26

How To Marketing Blogger Forums 26

Buzz Marketing for Technology

JUNE 27, 2008

Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s enterprise software. event announcements. Software Abstractions. Upcoming Event. Dr David Vaine.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

FEBRUARY 11, 2010

I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. How many developers have the liquidity to host their own software? In December, that meant $175 million in revenue to developers. So many of my favorite apps are from developers with a laptop and kitchen table.

Social Media 114

Social Media Strategy Apple iPhone 114

Buzz Marketing for Technology

JUNE 28, 2008

Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. For example, MySpace grew by 609% in one year, from just under 3.5 Intranet Blog. About Us / Contact Us. Applications. Best Practices. Case Studies. Convergence.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Note to readers: all of these companies are Convince & Convert clients.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. We have a local guy in our Maine crowd, @OBobME. Bob sells insurance. Do you ever see him talking about insurance on Twitter?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Bill Hartzer

OCTOBER 5, 2013

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. I am more interested in the conversation, and the comments by real people that are left on my blog posts: and I love engaging and talking with my blog readers. {In Someone in.

Comments 142

Comments Tools Sites Movable Type 142

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. The time has come for companies to be part of the conversation. Facebook, Myspace etc are just the start. It really worries me!

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? Facebook fan pages are email newsletters 2.0 I agree with tools vs. strategy.)

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 6, 2010

Palo Alto Networks created a new software that any IT department would be interested in. Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. link] #socialmedia #socialresponsibility Brian611 great post Anne!

CSR 138

CSR Social Media Strategy Consultant 138

Social Media Strategery

DECEMBER 13, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I think that the biggest challenge for individuals in large or small organizations, public or private sector is making the mental shift from broadcasting information to participating in the conversation. Government 2.0

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about humanization.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JUNE 30, 2008

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Therefore, I suppose the nested conversations and time-line layout make complete sense. Even Quotably didn’t prove to be much help.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Social Media Strategery

DECEMBER 22, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I love logging into Twitter and seeing so many different conversations centered around Government 2.0. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. Multi unit franchise groups really prefer Facebook since its the place that their guests can see events, photo albums and have conversations. Fifty percent! Let’s break this down.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Twitter Sucks at Converting Awareness to Usage Known by 87%, just 7% of Americans use Twitter. Thus, fewer than one in 13 Americans who know about Twitter, actually use Twitter. link] kyle b.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

JUNE 22, 2010

A B2B software company, or Skittles? That can be no further from the truth — the conversation is occurring and they're essentially not at the table. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media B2B Company Consultant 132

Webbiquity SMM

SEPTEMBER 19, 2012

Will Facebook continue to grow and dominate the web, or is it headed for a fall like AOL and MySpace before it? Using a software service such as MailChimp allows you to add a simple sign up form to your Facebook business page and also get some great tools for creating the newsletter.” Facebook Guides, Tips & Techniques.

Tools 177

Tools Facebook MySpace Hubspot 177

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Almost Savvy

JUNE 18, 2010

Enter SocialShield If you are looking for a way to monitor your kid’s online browsing activity or chat/IM conversations, there are many easy tools which will allow you to do so. While I did not request that my mother authorize access to her accounts, SocialShield did tell me that she has (wait for it…) a MySpace account.

MySpace 232

MySpace Review LinkedIn Comments 232

Convince & Convert

SEPTEMBER 21, 2010

I think listening with a tool like Radian 6 is step 1, monitoring with something like SM2 is step 2 and managing from one platform with two way conversation is step 3. That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see?

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Strategy Analysis Reputation 120

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. If you know that and have an upcoming event in that region, you could send separate wall posts in French and English to your Quebec fans based on the language they prefer.

Facebook 210

Facebook B2B Privacy MySpace 210

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. And featured it in a big presentation I did at an event here, too — so, trying to give back! It usually ends the conversation right there. Guilty as charged!

Products 267

Products Consultant Price Social Media 267

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. I’d love to see an ebook on “social media conversations and realities&#. link] Matt Ridings – Techguerilla If I can be a complete geek for a second.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

FEBRUARY 7, 2011

The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. Chris Tompkins suggests tailoring the style of your profiles in the big 3 social networks much as you’d dress differently for various types of business events. by Served Fresh Media. by Governing People. ** 5 Stars.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

MARCH 10, 2010

Reply Ryan Beale March 10, 2010 at 1:55 pm While I am in sales for a software company, I am no “snake oil salesman&# and get frustrated when I come across them. Conversion expert. They have a NY event in March, a CA event in August, and a Chicago event in December. what action do we take. Project manager.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 21, 2008

The final, successful inquiry started with Kristin at online conversation site Threewayaction.com, then moved to Becky-Says’ blog. Reply dangrsmind July 21, 2008 at 11:38 am Nice summary of the plurk events and the Kaycee Nicole story. That’s how we get screwed over. Reply KatFrench July 21, 2008 at 11:58 am Ick.

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Convince & Convert

SEPTEMBER 15, 2010

Stories, stories, stories… and TALK to your customers [link] Business Social Software Love the infographic! When the focus is on getting more sales, social media channels tends to work in the opposite way for them. Breaking it down like that makes it seem like such an obvious process.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? Does the iPad connect to it? You have to pay for WiFi, e-books, itunes downloads, apps? link] Ally E.

iPad 137

iPad Content iPhone Wireless 137

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Rand Fishkin uses pretty pictures to explain the importance of social media marketing and how you can apply it to get better traffic, more conversions, brand awareness, and more. Social Media: Under the Microscope (SiteLogic): Matt Bailey compares the traffic spikes to conversions. Don’t review the entire course guides once more.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. It’s a shame that Mumbai happened, but this was not the opportunity to capitalize on your CRM software. Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. and having a real conversation first.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279