agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

CPM 135

CPM Tools Facebook How To 135

Webbiquity SMM

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord.

Metrics 195

Metrics Marketing Class ROI 195

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. You get confused when you logon to Facebook ad manager.

Advertising 165

Advertising Facebook ROI Training 165

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. There is definitely not a lack of brands trying to get the attention of their dream customers. When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today.

Advertising 78

Advertising Facebook ROI Template 78

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media.

Marketing 195

Marketing Syndication Adwords News 195

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 I think ROI should always be a consideration but I don’t think it should be the only consideration. [In Will definitely read them.

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Ignite Social Media

SEPTEMBER 22, 2021

We also know that no brand is alike in terms of the customer’s path to purchase or path to conversion. Whereas with all the algorithm changes, you’re lucky to reach maybe 3% of your followers with an organic Facebook post. Facebook is de-prioritizing them overall. This is where you want to go for just direct ROI.

Social Media 172

Social Media Tips Retail Metrics 172

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. Return on Investment is a financial term and in its simplest definition it means you get more than you put out. Return on Investment is a financial term and in its simplest definition it means you get more than you put out. CrowdBooster – Twitter and Facebook metrics.

ROI 69

ROI Case Study Health Care Insurance 69

agora pulse

FEBRUARY 5, 2018

It’s a Facebook Apocalypse! Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At The BIG Facebook News Feed Announcement. This is #FacebookZERO!!

Facebook 136

Facebook News Feed Feedly 136

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? They are definitely not the same. It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7.

Content 162

Content Training How To ROI 162

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. A separate study gives some insight as to why companies aren’t measuring their social media ROI. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible. What Is Social Media ROI?

ROI 40

ROI Social Media Analytics Cost 40

Pam Moore

JULY 10, 2017

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. Definition of content marketing. It's everywhere. Episode Highlights. It's everywhere.

Content 166

Content How To Marketing Training 166

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Advertising 111

Advertising Strategy Facebook How To 111

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Or conversely, to keep their names out of the news.

Marketing 199

Marketing Syndication Adwords Social Media 199

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

yMarketingMatters

JANUARY 10, 2014

92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. To make headway on Facebook, Twitter, YouTube, you can no longer rely on organic growth alone , it’s too slow. Social media can also be measured in definitive sales!

Social Media 277

Social Media Tips Marketing Mobile 277

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us!

Social Media 198

Social Media Jive ROI Press Release 198

Jon Loomer

OCTOBER 23, 2019

Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers. That said, a complex platform requires complex thinking.

Instagram 149

Instagram Tips Upcoming Advertising 149

Convince & Convert

DECEMBER 10, 2014

You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? There are of course a ton of other benefits to social media beyond clicks and conversions.

Social Media 150

Social Media ROI Cost Insurance 150

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. We can quantify the ROI.

B2B 306

B2B Influencer Platform SMS 306

Pam Moore

JULY 7, 2017

Definition of content creation and new ideas. Definition of content curation. Definition of content regurgitation. Content Marketing ROI: Leverage Content You Already Have (episode 30). In this 30 minute podcast you will learn: . How to create content that represents the brand of you! 16 Content Marketing Golden Rules.

Curation 165

Curation Content How To Marketing 165

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! If you answered yes, you definitely landed on the right blog post today! An audience first approach to marketing exponentially increases the ROI on ALL of your marketing. Successful marketing equals targeted marketing!

Template 78

Template Templates How To Training 78

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. Why use video for social media?

Social Media 246

Social Media Video Company Content 246

Convince & Convert

OCTOBER 27, 2010

The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. Tweet Part 3 of a 3-Part Rant. Slim and none.

Facebook 160

Facebook Metrics Feed Feedly 160

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Marketers have no guarantee of reaching their ideal and target customer on any medium.

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

JANUARY 8, 2019

Conversations big and small are what drives humans as they surf, research and find meaning in the digital web of today. Definition of content marketing. Want more loyal customers? Want more intimately engaged brand evangelists? Want more influencers who want to help you promote your brand? All of the above require CONTENT! SoundCloud.

Content 112

Content Marketing Training Template 112

Pam Moore

APRIL 24, 2017

There is not a lack of Facebook Live Videos to watch and engage in, webinars to learn from, Instagram stories to laugh at, Tweet chats to converse in, blogs to read or podcasts to listen to! The definition of co-created content (simplified even for newbies!). How do you stand out from the crowd? How do you rise above the noise?

Influencer 167

Influencer Industry Content How To 167

agora pulse

OCTOBER 19, 2017

Conversions. If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. If you want to take it one step further, you will then go on to look at the bounce and conversion rates but we will come to that later. Great content sparks conversation.

Social Media 133

Social Media CPI URL Social Media Management 133

Oktopost

FEBRUARY 21, 2022

times more ROI on employee advocacy posts over the same amount spent on paid social. Capco drove 13 times more conversions with employee advocacy. Burwood enjoyed an 80% lift in click-through rate and a 400% increase in social conversions from employee advocacy. times the number of link clicks that Facebook generated in 2021.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Hootsuite’s dashboard gives you a fast, simple way to access new audiences on Facebook, Instagram and LinkedIn. Here’s more on viewing paid and organic ROI. people who the AI thinks might like it).

HootSuite 140

HootSuite Features URL Template 140

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ). Who Should Attend?

Facebook 111

Facebook Case Study Microsoft URL 111

Ignite Social Media

JUNE 1, 2022

Ensure the influencer’s audience has similar characteristics and behaviors as your target audience Set specific goals for each influencer to track metrics and ROI. With the right influencer strategy , you can definitely create the buzz your brand need for your pre-event. Send them a few e-tix to giveaway to their followers).

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI. Weakness: Where might your business be lacking? The good news?

Analysis 88

Analysis Social Media ROI How To 88

Convince & Convert

MAY 2, 2016

The good news is that it’s possible to break free of these social media vanity metrics and come out on the other side, by focusing on the single most important marketing metric: conversions. This article uncovers why and how to measure your conversions. Focus on Conversions. Image via Facebook. The End of Vanity Metrics.

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Metrics Social Media Marketing URL 60