10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = Money As Jason Falls so eloquently put it in, “ If the Metric isn’t Money, You Can’t Measure ROI “: ROI is a financial equation. ROI = (M-C)/C The resulting number will be a number with some decimals.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? With $5.4 Billion spent on social media marketing in the U.S. ” Click To Tweet.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Following are four of those metrics for measuring social media ROI, which we see as of great importance. Social media is all about interactions. Brand Awareness. Crowdsourcing.
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. Conversion rate definition. iTunes. Stitcher.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. Stage 1: Launch.
The ROI of Social CRM
NOVEMBER 14, 2012
The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. The ROI of Social CRM.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. You’ll be celebrating your social media goal conversions too! When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Step 1.
How to Measure Your Facebook ROI
SEPTEMBER 13, 2016
Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
One of the primary reasons marketers run Facebook ads is for conversions. Facebook ads, of course, aren’t magical. While not magical, Facebook ads are powerful. Facebook doesn’t force users to convert. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” Should it be conversational or professional?
How to Measure Your Facebook Ad ROI
The Social Media Incubator
JULY 10, 2013
There’s no area where that’s more true than in Facebook advertising. One of the common misconceptions about online advertising – whether we’re talking about Facebook , Google AdWords or something else – is that click-through rates are an adequate measure of success. For one thing, a high click-through rate (CTR) could result in a low conversion rate.
7 Tips to Optimize Your Social Media Conversions
NOVEMBER 22, 2016
Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. When you’re making landing pages to drive social media conversions, you need to think from a mobile-first perspective. Keep it Brief.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. What’s more, 56 percent of Facebook users access the network exclusively on mobile. With numbers that overwhelming, It’s no wonder that 84 percent of Facebook ad revenue is now mobile. So if you are looking to drive conversions and customers from Facebook advertising, it’s clear that you must think mobile-first. 2: Ignoring call conversions. Mistake No. 1: Location, location, location.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Is social media ROI attainable?
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. Now let’s break this recipe down: Source: Which platform the traffic will be coming from (Twitter, Facebook, LinkedIn, etc.). These types of observations allow you to shift your content strategy with conversion in mind.
5 things to measure in social media ROI
NOVEMBER 1, 2011
As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. While that’s the way so many conversations are taking place, its mostly because there is no single way to measure social media.
How to Measure Your Social Media ROI [Infographic]
SEPTEMBER 19, 2011
Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope of conversations or quality of conversations. Thus, the calculation of ROI on social media gets calculated accordingly. What Happens When Facebook Fans Engage With You [infographic]. Tweet.
Social Media ROI’s Missing Ingredient
Convince & Convert
DECEMBER 10, 2014
You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? There are of course a ton of other benefits to social media beyond clicks and conversions. (watch video to see my son artistically photo bomb me). spent.
Social Media: The ROI of Marketing Engagement
FEBRUARY 24, 2012
There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it. This is what I call “skill level 2″ of social media ROI. The Real ROI of Social Media. Fans Followers and Subscribers.
A Guide to Conversion Rate Optimization Tool Categories
MARCH 16, 2017
I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Conversion Rate Optimization Tool Categories. By fixing these problem areas you can tremendously increase your conversion rate.
The Social Media ROI Debate
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. This conversation is important as you are expected to answer it not just today, but and also over time. So, when it comes to R.O.I. The same is true for R.O.I. & I.
Forget ROI. Focus On ROR (Return On Relationship).
JANUARY 4, 2015
Enjoy the conversation. Facebook. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google itunes marketingblog marketingpodcast permissionmarketing returnonrelationship sethgodin tedrubin twitter yahoo yoyodyne Episode #443 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. A lot of people follow Ted Rubin. I''m not just talking about his 250,000-plus followers on Twitter. Ted has watched the Internet change business from the front lines. audio. blogging. brand.
Will Facebook Collections Kill Pinterest?
OCTOBER 10, 2012
Facebook Collections. Facebook is launching what they call “ Collections ,” which allows you to add “want” and “collect” buttons to your images, automatically creating a wish list where you or your friends and family can buy. Facebook Pinterest Social Media beth hayden collections facebook facebook collections pinterest social media today
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
Seeing the forest from the trees, the smart Facebook advertiser no longer salivates like happy dogs hearing dinging bells. As we said before, Facebook has now largely solved the optimization challenge for you. Put the money in the machine and Facebook itself does the optimization. This kills the single-channel marketer and a raft of Facebook-only companies at the same time.
The NBA Finals on Social: Who is winning the conversation?
JUNE 8, 2016
But so far, which has been more active on Facebook, Twitter and Instagram? Stephen Curry leads the way with this tweet, which has been retweeted more than 27,000 times: The Warriors’ hashtag is used most effectively on Facebook, in accordance with final score posts. Looking at this chart, when Curry suffered a knee injury, he took a back seat in the social conversation.
Facebook Engagement Rates Continue to Grow [Report]
JULY 30, 2012
The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth. ROI improved by 23% in the U.S Also, smartphone conversion rates were approximately 42% points lower than desktop conversion rates: Download the entire report here. Facebook Timeline for Pages on Mobile Devices.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.
Social Media ROI with these 195+ Social Media Monitoring Tools
OCTOBER 27, 2010
195 Social Media Monitoring Tools Is Social Media ROI on your mind? If you are trying to sort out how to measure social media, how to get a social media ROI, this is one of the top books. Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? This list can help. So is email.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. You get confused when you logon to Facebook ad manager.
Generating B2B Leads on Facebook
NOVEMBER 28, 2012
I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. Facebook’s site says they have one billion monthly active users as of October 2012. What’s been working for us is using the InsideView fan page as a way to deliver content and find new conversations. Does Facebook generate B2B sales leads?
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. Start using some of them to take your Facebook page to the next level! Facebook App Suites.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. NOTE: Facebook Insights provides important data that shows how your community is interacting with your posts and when your fans are online.
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
The good news is that it’s possible to break free of these social media vanity metrics and come out on the other side, by focusing on the single most important marketing metric: conversions. This article uncovers why and how to measure your conversions. Focus on Conversions. Useful measurement starts with knowing your conversion funnel. Image via Facebook. Likes!
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. percent on Facebook.
Facebook Stores Deliver Sames Sales Rates as Web Sites
MARCH 19, 2011
According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites. Not only were their Web sites accounting for fewer unique visits than Facebook, but many were also showing a decline in visits over a three-month period. Facebook stores generated on average 5.9 pages views per visit. Save and Share.
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
JANUARY 10, 2017
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Maybe a better approach with Facebook Ads could be to think about how you can make your budget deliver the best results for your business. Financial ROI.
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Approximately 84.2% Post spam.
How to Make Your Facebook Ads Convert
Techipedia: Tamar Weinberg
MAY 1, 2012
Getting proper return on investment for Facebook advertising can be tricky. When the wrong people click, your conversion goes down and you have to pay Facebook for nothing. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable. Top Five Tips for Improved Ad Conversion. Test your ads for conversion.