Small Business Mavericks

MARCH 4, 2013

According to Constant Contact, Twitter is the best social media platform for lead generation. People use Twitter to follow people they believe will deliver them high value content. Twitter users who simply post messages about themselves and do a lot of self-promotion don’t really get very far. But do you know why?

B2B 87

B2B Twitter Buy Social Media 87

Small Business Mavericks

MAY 17, 2013

Twitter and Google got their very public divorce in 2011 after a brief flirtation period with realtime search. Twitter has been dating and looking for a replacement. than Twitter on the surface of things. is planning to beef up its content with tweets in the following areas: “sports, entertainment, music, and more.”

Yahoo 98

Yahoo Twitter Sports Small Business 98

Small Business Mavericks

MAY 10, 2011

» Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. The problem is that Quora will run into some of the same problems that other websites have run into (namely, Twitter). If they’re not careful, Quora will end up being added to Google’s content farm list.

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

FEBRUARY 1, 2012

One of the platforms behind search engine optimization is content. “Publish useful keyword content regularly” has been the mantra for over a decade now, however, one wonders if that is all about to change and that content on websites could become defunct. I for one hope it never comes to that.

Content 93

Content Forums Privacy Small Business 93

Small Business Mavericks

AUGUST 26, 2011

It’s a new social curation tool that allows anyone to start their own online newspaper, except that the “news&# one prints isn’t original content. does is take links sent out through Twitter and curates them into one news source according to the publisher’s preferences. What Paper.li account and favorite it.

Paper.li 87

Paper.li Twitter Curation News 87

Small Business Mavericks

DECEMBER 13, 2011

Twitter has announced that they will have a new version of Twitter coming out. Businesses will now be able to choose what content they want on their home page at Twitter, along with a videos they choose to share on their page. Head on over to Twitter and check out the new enhanced pages.

Twitter 101

Twitter Brands Course List 101

Small Business Mavericks

MARCH 9, 2011

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto&# button, and copy/paste the content you want to embed. Just take a look at the page.

Small Business 87

Small Business Content Facebook Case Study 87

Small Business Mavericks

MAY 24, 2012

Having a blog is, too a certain extent, a waste of time if you don’t have the resources to actually promote it, to put the content in front of readers. Once you build a readership, you can spend less time promoting your blog’s content, however, in the early days, promotion is as equally important as publishing the content.

Small Business 168

Small Business Social Media Tumblr Module 168

Small Business Mavericks

MAY 29, 2013

Share your content with them. Google Authorship is a program established by Google that allows you to become a trusted authority by publishing content associated with your name. Get familiar with it and make sure your content follows Google’s guidelines. Use Twitter cards. Establish Google Authorship.

Social Media 101

Social Media Guidelines Policies Google 101

Small Business Mavericks

AUGUST 6, 2012

Pinterest allows its users to share and discover their interests via highly visual content by pinning items to a virtual corkboard. In fact, Pinterest drives more revenue per click than Facebook or Twitter and since it is so simple and visual, the site drives a lot of click-through traffic. Start Pinning! Don’t You Dare….

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

JANUARY 29, 2014

Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content. Retweets - Retweets tell you how hot your Twitter engagement is. Tracking & Analytics facebook metrics search engines Social Media Twitter'

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

SEPTEMBER 11, 2015

Create a posting schedule – You can keep your social media content focused by providing a calendar or content schedule. Know which piece of content you plan to post on each day and rotate them around so that you post different content pieces on different social media accounts on different days of the week.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

Create a posting schedule – You can keep your social media content focused by providing a calendar or content schedule. Know which piece of content you plan to post on each day and rotate them around so that you post different content pieces on different social media accounts on different days of the week.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

JUNE 17, 2011

Now, to paraphrase it in more common layman’s terms: Your signal-to-noise ratio is how much chatter you engage in that doesn’t benefit anyone in any real sense (noise) versus the optimal value you provide in your social media content (signal). Let’s say you have a Twitter account and you post 100 messages within 30 days.

Sports 193

Sports Social Media Resources News 193

Small Business Mavericks

FEBRUARY 4, 2013

The same topic is also trending on Twitter. If you think your goal is to make your local topic trend on Google+ or Twitter, then you’ll be disappointed. But there’s no reason why you can’t make your local content go viral. Then, you’ve got to get that content seen. It can trend in your local area.

Trends 93

Trends Marketing Metrics YouTube 93

Small Business Mavericks

MAY 21, 2012

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If you do go the Facebook and Twitter route, you need to maintain a lot of control over what you do and don’t become involved in. People are not leaving a lot of comments, however, millions of viewers are sharing content on a daily basis.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

SEPTEMBER 4, 2011

If you’re struggling with how to encourage more tweets and retweets for your blog and website content, then I highly recommend reading these two articles, both of which were written by social media icons and veterans of the field: Twitter Share Buttons Bring 7 Times The Return. 21 Tips To Earn Links And Tweets To Your Blog Post.

How To 129

How To Research Twitter Publishing 129

Small Business Mavericks

OCTOBER 23, 2013

57% of consumers use Twitter to determine which stores to visit. 30% of Twitter users begin tweeting about holiday shopping before October. 55% of Twitter users discuss gift ideas on Twitter. of shoppers say Pinterest content inspired holiday gift purchasing. of consumers use social media to find the perfect gift.

Social Media 101

Social Media Statistics Sample Samples 101

Small Business Mavericks

JANUARY 27, 2016

Plan your website’s navigation and content and hire a reputable designer. SEO is determined by development and content. Social Media Promotion – Where do you plan to publish and promote your content. Think beyond Facebook and Twitter. Quality Content – Online marketing is all about content.

Strategy 70

Strategy Marketing Widget Forums 70

Small Business Mavericks

MAY 5, 2014

You may have seen Twitter’s recent study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers.” There should be that mix of controlled content and open-ended feedback in order to get the mix Twitter has found effective in their study.

Paid Search 79

Paid Search Study Twitter Activities 79

Small Business Mavericks

MARCH 21, 2013

Today is Twitter’s birthday. If you’re in the mood for celebrating Twitter’s birthday today, here are seven ways you can do that and still have fun: Look for seven tweets you can retweet. Retweeting is one of the really cool features of Twitter. Update your header or add a background to your Twitter account.

How To 79

How To Twitter News Social Media 79

Small Business Mavericks

SEPTEMBER 21, 2015

As of January of this year, content creation has the second largest share of digital marketing budgets. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Content marketing will be bigger than ever. Imagine more advertisers using video content in their native ads.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

SEPTEMBER 9, 2015

It isn’t easy either, however, it can be done with a few simple tweaks to your content. Not only do they clue readers in on what your content is about, but search engine spiders pick up on keywords to determine how to rank those pages. But put it out there on Twitter, LinkedIn, and Google+ too. Promote your own content.

SEO 70

SEO Engineering Blogger LinkedIn 70

Small Business Mavericks

APRIL 28, 2012

They look at social media like Facebook and Twitter and think wow – I can promote my business as much as I want, it’s as easy as pressing a few keys. It’s a total waste of time building a list of 1000 followers on Twitter, if few of them are potential consumers.

Social Media 126

Social Media Marketing Publishing Engagement 126

Small Business Mavericks

SEPTEMBER 16, 2011

Just write content, he says. You could promote your content through Facebook, Twitter, LinkedIn, Klout, Foursquare, YouTube, and every other social media giant out there and do just fine. You have to focus on the big picture and that means honing your on-page content with SEO in mind. The search engines will rank you.

Klout 168

Klout Foursquare SEO Engineering 168

Small Business Mavericks

MARCH 20, 2012

Those ‘pins’ contain links back to the site the content was ‘pinned’ from so visitors to your pages can click on a piece of content and arrive on your website. You can think of Pinterest as a combination of the best of both Tumblr and StumbleUpon. Whether Pinterest has a long future is still debatable.

Small Business 164

Small Business Marketing Tumblr StumbleUpon 164

Small Business Mavericks

MARCH 11, 2012

Twitter – while Twitter continues to have its knockers, it is a great tool for blasting out short messages. Facebook - where Twitter is for short messages, Facebook is for real discussions. People can follow those who publish videos that interest them. Blog – the final piece of the jigsaw puzzle.

Social Media 101

Social Media Small Business YouTube Hosting 101

Small Business Mavericks

MARCH 7, 2011

This time, the comparison is between Facebook and Twitter and the reasons fans and followers cite un-Liking and un-following you. Here are the four conclusions he draws: Twitter and Facebook users are different (but we already knew that, didn’t we?) The actual percentage who cited that reason for Twitter was 39%.

Case Study 98

Case Study Press Release Comparison Small Business 98

Small Business Mavericks

MARCH 30, 2011

Facebook and Twitter – If you thought social media was a trend that would go away, you’d better face it. Today, if you have an online presence with your business, you’d better be on Facebook and Twitter – at a minimum. Longer Content – It seems that the search engines are favoring longer content.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

JANUARY 6, 2016

SEO means writing your website content, blog content, and other branded content in such a way that it stands a better chance at obtaining high search engine rankings. Twitter can be effective for both B2C and B2B businesses, but you have to have a strategy. Third-Party Websites as Marketing Platforms.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

OCTOBER 28, 2013

Native advertising is social media content that looks like content but is really advertising. It looks and feels like the usual content you would find on social media, but when you click on the link and read or watch, then you discover that you are being advertised to. Twitter started the trend with its promoted tweets.

Advertising 98

Advertising Trends Social Networking Cost 98

Small Business Mavericks

APRIL 23, 2012

Current research is showing that corporate blogging is on the wane with businesses preferring the short sharp and punchy content they can throw at both Facebook and Twitter. Ideally, you’ll write content that is engaging, informative, and ultimately draws your visitors into becoming customers. In fact, a good mix is ideal.

Facebook 114

Facebook Publishing Social Media Cost 114

Small Business Mavericks

JANUARY 17, 2014

Your Blog – Add a blog to your website and update it every day, or as often as you can publish valuable content. Social Media – Social media websites present a unique opportunity for online marketers.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

NOVEMBER 15, 2012

That is, you can manage your online reputation using social media websites like Facebook and Twitter. Create more content. If you aren’t creating social content, then you aren’t really networking and you aren’t managing your reputation. Online, it’s all about the content. Create more content.

Reputation 101

Reputation Social Networking Engineering SEO 101

Small Business Mavericks

OCTOBER 15, 2013

It’s how people view you on Facebook, Twitter, and LinkedIn. How relevant is your content? – Do you regularly post items that are on topic or do you post off-topic content often? You could call that social authority, but I wouldn’t claim that you can put a number on it. Do they interact with you?

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

JUNE 27, 2011

I hear you saying, “Create content.&# Without content, you can’t go viral. How about “great content?&# In order for your content to go viral, you first have to create awesome knock-your-socks-off content. To achieve that effect, your content has to be awesome and nothing short of it.

Widget 101

Widget Newsletter Campaign Advertising 101

Small Business Mavericks

SEPTEMBER 24, 2012

It can be Facebook, Twitter, LinkedIn, whatever. What matters more is that you get accustomed to creating some kind of content online that gets people familiar with who you are and what you do. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner.

Small Business 170

Small Business Domain Name Marketing Consultant 170