Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

NOVEMBER 15, 2018

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. ” The importance of social as an engine for customer care.

Hubspot 85

Hubspot Collaboration Authentication Team 85

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Listening – Understand social trends from customers, the market, and competitors. .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Listening – Understand social trends from customers, the market, and competitors. .

Social Media Management 78

Social Media Management Review Social Media Tools 78

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sherrilynne Starkie

DECEMBER 6, 2017

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. They need to be able to create content across multi-formats and to write code. And they need be bona fide social media and inbound marketing experts. Photo by Carlos Muza on Unsplash.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Q: How do you currently manage incoming leads from social media?

Social Media Management 120

Social Media Management Social Media Platform Review 120

Kikolani

MAY 28, 2013

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Social Media Examiner. Social Triggers by Derek Halpern. Content Marketing Institute. Pushing Social. Pushing Social.

Case Study 168

Case Study WordPress Study FeedBurner 168

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.

Study 111

Study Instagram Hashtag Research 111

agora pulse

MAY 8, 2019

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In fact, the study revealed that the reach per post had fallen by a whopping 42% as compared to the previous year.

Organization 128

Organization How To Hubspot Feed 128

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study B2B 193

agora pulse

SEPTEMBER 28, 2017

We don’t need to tell you just how powerful social media can be for your small business, but sometimes it can feel as though you’re only talking to robots. Social media spam can damage your brand’s reputation, so we’ve delved deeper into how you can avoid it. Don’t automatically follow people. And that’s fine.

Social Media 120

Social Media Brands How To Review 120

Twist Image

JANUARY 6, 2017

You have to know who your content resonates with. This is why content marketing will continue to struggle for brands. Brands believe that the more content they produce, the more people that it will connect with. Back then, it was all about "who" not "how many" people your content was connecting with. Sure it does.

Brands 80

Brands Content Hubspot Marketing 80

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. The key is to take advantage of LinkedIn’s unique properties as a platform when you’re creating this content.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 131

Strategy Brands Hubspot Survey 131

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Avoiding social media osolescence.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. 82% prefer live video from a brand as opposed to social posts. You can also find your most popular content and repurpose it into a video.

Types 119

Types Video Content Case Study 119

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012.

Content 110

Content B2B Hubspot Marketing 110

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Writtent Blog

JUNE 29, 2016

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. Make Your Content Actionable. Read your content aloud.

Examples 97

Examples Tips Content Hubspot 97

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. CMI Case Studies. Content: the Force that Moves the Buyer Down the Tunnel.

Resources 99

Resources Content Case Study eBook 99

Postcron

MAY 29, 2018

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Because your competitors probably are, which means your social media strategy needs to keep pace.

Social Media 56

Social Media Hubspot Groups Groups 56

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. Create the Content Marketing Strategy for Your SaaS Product. Compared to outbound marketing, content marketing costs about 62% less. However, content marketing may be time-consuming if you do not use the right strategy.

Startup 105

Startup Discount Price Survey 105

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Of course, there are many potential avenues to promote your non-fungible token, from TikTok ads to content marketing. Sure, new products are exciting.

Examples 177

Examples Brands Avatar Authentication 177

Socialmedia.biz

JANUARY 3, 2017

It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share. Do you want to drive more blog traffic with social media? Would you like to convert blog visitors to social media followers?

Social Media 75

Social Media Embedding How To Posterous 75

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! 5 Benefits of Social Media Marketing. Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc.

Cost 226

Cost Hubspot Marketing ROI 226

Buffer Social

MARCH 27, 2018

There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130