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How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. tweet this ).

Google 167
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The real problem with Google might be Facebook

Convince & Convert

Maybe the trouble with Google is simply our expectations? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows.

Google 134
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The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. More information about Matt can be found below. I’m a very analytical person.

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The real problem with Google might be Facebook

Convince & Convert

Maybe the trouble with Google is simply our expectations? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows.

Google 98
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Imagine if you could see what your prospects are Googling – you’d know exactly what they are interested in buying, what they want, and when they want it. They are showing passive consumer intent because they do have the intent to purchase, but they are still in the information-gathering stage. Passive Intent. What is Intent Data?

B2B 88
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). That’s amazing, and every marketer should be working to not only get their content listed, but ranked well in the SERPs.

SEO 239
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9 Things About PPC You Should Know

Small Business Mavericks

When an online marketing expert like Neil Patel asks “ Is Paid Search Ineffective for Online Marketing? Here’s a very quick look at what Neil Patel has to say about PPC: 3 Good Things About Paid Search. Paid search lets you target ads to specific searchers. 3 Things To Improve Your Paid Search.